SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I prove the ROI of my video strategy?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 2.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Unbounce

FEBRUARY 25, 2020

Mark and Jendi told us how the marketing squad overhauled their strategy to become more purposeful in the way they pursued new customers. Over several months, Procurify’s team: Developed an innovative outbound marketing strategy that would help them connect directly with prospects in an engaging way. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Ranking 136

Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). More than a billion hours of video content is watched on Youtube every day ( source ). 43% of that demographic researches services or products for their business through online videos ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Don’t set and forget your keyword research.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Heinz Marketing

APRIL 19, 2022

So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. So, what are some lead generation trends to adapt to your 2022 strategy?

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Know Your Audience. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Vidyard

MAY 21, 2021

Here’s where product overview videos can come into play, as well as how-to videos and solution-based webinars. These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. Hence, in this blog, we will look into a bunch of strategies, tips, and tools that will make the SaaS lead generation process a lot smoother for you. For a SaaS company, there is no physical product demo.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Webinars are the most common types of business-related video. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vidyard

MAY 5, 2017

What about your video marketing strategy? Here’s how to map out your purposeful video marketing strategy. Just as Joe Pulizzi suggests you should start your content marketing strategy in general , you’ll want a video marketing mission statement. Some options include: Recorded webinars. You’re all set.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. Audience, First and Always The success of any lead generation strategy hinges on a deep understanding of the audience.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SpotMe Blog

MAY 24, 2021

When it comes to lead generation and sales, webinars can be your greatest ally. Webinars are most commonly used for hosting virtual seminars, presentations, lectures, and workshops. But now a new kind of webinar is emerging — the deminar. In the simplest terms, a “deminar” is a combination of a “demonstration” and a “webinar.”.

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Convert

AUGUST 10, 2020

Conceptualize a Persuasive Onboarding Strategy to Attract Users. ’ It could be free e-books, How-to videos, demos, webinars, “Try before you buy” schemes, the like. Its Youtube channel comes in handy when posting long-form educational content such as: Image Source. Let’s dive right in.

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Vidyard

AUGUST 23, 2016

Sometimes we struggle to find new topics for webinars or figure out what format our viewers prefer. So if you can relate to the feeling of searching high and low for new ideas for webinars then we have just the thing for you! Panel Webinars / Fireside Chats. Panel webinars are one of our new favorite formats here at Vidyard.

Webinar Metrics 50

Webinar Metrics Thought Leadership Broadcasting Education 50

BenchmarkONE

NOVEMBER 10, 2022

However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies. . Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. Webinar Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Webinato

JUNE 9, 2016

You have once again managed to gather dozens of potential customers in one virtual space at the same time, ready to attend your marketing webinar! Show the same old boring PowerPoint deck and screen share demo? Why shouldn’t you convey that same image in your webinars? Think of your webinar as your very own TV show!

Webinar Metrics 58

Webinar Metrics Planning Marketing Automation Services Banners 58

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Determine Your Goal. Video Brewery.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales!

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Heinz Marketing

OCTOBER 22, 2021

If you can’t commit the time or resources to one of these larger events, search for a relevant webinar! Watch Demos and Tutorials. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently. In my mind, YouTube was a place to waste time watching movie trailers and music videos. RevTech Summit.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Binary Demand

MARCH 26, 2024

Armed with this knowledge, you’ll be able to customize your marketing strategies effectively, fostering stronger connections with customers for maximum impact. With the right tools, businesses of any size can harness this potent strategy. Let’s delve into how to optimize your strategy for maximum impact.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Biznology

AUGUST 3, 2018

I mean, wouldn’t you, as a viewer, like to start up a webinar and see clickable “chapter headings” — so you can skip ahead to the interesting stuff? Here’s a demo of what you can do with H5P. You start by selecting a video on the web — your website or a video hosting platform like YouTube.

Video Marketing 99

Video Marketing CMS Development Marketing Management Interactive Marketing 99

Vidyard

JULY 20, 2017

Yet most companies are still taking a reactive approach to video production instead of a proactive approach to a video strategy. My name is Tyler Lessard, and in this Chalk Talk, we’ll explore why you should develop a video strategy and how to do it in a way that aligns with your business goals. Start With a Plan.

Video Marketing 115

Video Marketing Webinar Metrics Top of Funnel Marketing & Strategy 115