B2B Marketing Directions

FEBRUARY 7, 2021

The B2B Institute and GWI recently published a research report that provides a wealth of important insights regarding the attitudes, behaviors, and working lifestyles of millennial B2B decision makers. Work in BETA provides a fresh look at the attitudes and behaviors of millennial B2B buyers, and I recommend that you read the full report.

B2B 75

B2B Trade Show Customer Surveys Vendors 75

Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Personalization 117

Personalization Conference Customer Surveys Newsletter 117

Martech

NOVEMBER 29, 2021

And, as you’d expect, overall comfort with attending in-person events has grown since vaccines became available and activities like dining and movie-going have resumed. The post Tell us if you are planning to attend in-person events in 2022 appeared first on MarTech. We will publish the results here in the next few weeks.

Planning 106

Planning Personalization Conference Customer Surveys 106

Salesforce Marketing Cloud

FEBRUARY 24, 2020

Together with Researchscape International, Evergage has conducted and published our well-known “Trends in Personalization” study for the last six years. We invite you to participate in the 7th iteration of this report, which will reveal marketers’ perceptions, attitudes, usage and future plans related to personalization.

Trends 85

Trends Personalization Customer Surveys Planning 85

Content Standard

OCTOBER 1, 2018

Deciding how much personality your content can have often requires striking a delicate balance. Personally, I’m waiting for someone to put together a textbook called Brands Misusing Hashtags for Humor. Is this attitude pervasive, or limited to a handful of mediums and channels? The post Watch the Attitude!

Brand Identity 66

Brand Identity Branding Paid Search Agency Television marketing 66

Writing on the Web

OCTOBER 11, 2010

Scientists know that our attitudes and prejudices are subconscious. Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. This is the practice of understanding consumer attitudes and opinions using technology.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

Salesforce Marketing Cloud

FEBRUARY 14, 2022

In that moment, the person hasn’t experienced anything ; they just got there. For a publisher or media provider, the result is ever-escalating tension between privacy and personalization: the need to build a rewarding and relevant experience for subscribers in the context of an environment that makes data sharing itself somewhat suspect.

Personalization 52

Personalization Ad Exchange Privacy Terms and Conditions 52

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Personalization helps create serendipitous experiences that build connection and engagement and make it easier for sales to do their job. Yeah, you probably know that already. Here’s an example: Awareness.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

B2B Marketing Directions

FEBRUARY 23, 2020

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority.

Personalization 64

Personalization Privacy Policies Privacy Gartner 64

B2B Marketing Directions

MAY 19, 2019

In my last post , I discussed the inconsistent and often contradictory attitudes of consumers and business buyers regarding personalized marketing. In one fairly large study , less than half of the respondents (48%) agreed that, "There are ethical ways in which a company can use my personal information.

Personalization 63

Personalization Gartner Privacy Ethics 63

Contently

FEBRUARY 21, 2023

NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale. NLP for Content Personalization Sometimes, members of your target audience have different wants or needs in the content they consume.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Salesforce Marketing Cloud

FEBRUARY 26, 2019

For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization.

Organization 60

Organization Stats Personalization Trends 60

Convince & Convert

NOVEMBER 3, 2015

But what is the personal cost of that productivity? I know a lot of marketers, and if I had to categorize their collective attitude about all this work it would be “weary resignation”. It ain’t easy being a productive marketer in these modern times. Fascinating new research from Workfront and Harris Poll reveals some answers.

Pricing 163

Pricing Price Product Personalization 163

Adobe Experience Cloud Blog

AUGUST 6, 2018

Personality is paramount. Ego-Free Attitude. The best marketing professionals know how to put their ego away and focus on client-centric results rather than personal accolades. It’s the only nonprofit of its kind—aimed at connecting young marketers with mentors and experienced professionals like myself.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Personalization 91

B2B Marketing Directions

MAY 12, 2019

For more than two decades, the value of personalization has been largely unquestioned in marketing circles. Most marketing leaders now view personalization as essential to marketing success, and providing personalized marketing messages and customer experiences has become a top priority in many companies. Well, not so fast!

Personalization 61

Personalization Enterprise Management Marketing Management Privacy 61

xiQ

DECEMBER 7, 2023

This enables them to personalize their strategies, identify key stakeholders, and map solutions that foster future growth opportunities for their clients. This enables them to personalize their strategies, identify key stakeholders, and map solutions that foster future growth opportunities for their clients.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Generating more leads with genAI Marketers should adopt an experimental attitude toward new AI tools. Customer personalization and engagement.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Zoominfo

FEBRUARY 17, 2020

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. Enter, sentiment analysis. What is sentiment analysis? Social listening.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Customer Experience Matrix

APRIL 30, 2019

The core evidence has been that even people who say they care about privacy are willing to give up their personal data for the tiniest of incentives, whether monetary discounts or convenience. That’s still a long shot, if only because the incumbent firms have huge revenues that give them the resources to fight back.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Zoominfo

AUGUST 29, 2018

But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture. Consider these statistics ( source ): 71% of buyers who see a personal value in a B2B product will make a purchase. Enter, sentiment analysis. What is sentiment analysis? Social listening.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

BDB

APRIL 4, 2023

1] Despite this, there remains some reluctance among beauty and personal care brands to embrace ‘meaningful and effective greener strategies’ that go beyond launching greener product ranges to target climate challenges at the supply chain level. Want to improve how you communicate within the personal care market?

Personalization 26

Personalization Brand Identity Branding Ethics 26

Martech

APRIL 19, 2024

Two-thirds predict the implementation of more state privacy laws, reducing their capacity to personalize messages to consumers. Nearly nine in ten ad buyers report shifts in personalization tactics, ad spend and their mix of first-, second- and third-party data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 113

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. You’re selling to a person, not a company, so making an emotional connection with your potential buyers is important. To stay on top of your game, you need to spice up your social media marketing.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Heinz Marketing

JULY 11, 2022

How to maintain a successful, positive attitude. So if you are resilient, you’re going to be able to pass that resiliency attitude to another. And I think from selling or just anything, attitude really is everything, that energy field that you set. What can introverts offer to selling? How to hire for resilience.

Terms and Conditions 101

Terms and Conditions Amazon B2B Sales Paid Search Agency 101

Webbiquity

NOVEMBER 29, 2022

Discussing such problems helps develop a solution-oriented attitude in your workers and surfaces unique ideas to address such situations. Various factors can influence consumer behavior, including personal, cultural, social, and regional considerations. Create personalized and valuable experiences. Image credit: Comparably.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

B2B Marketing Directions

FEBRUARY 13, 2022

It features a look at B2B buyer preferences by organizational consulting firm Korn Ferry, an examination of online B2B buying by Wunderman Thompson Commerce, and recent research from McKinsey about personalization.) So it's possible to see how some buyer attitudes and practices have changed over that three-year period.

Buy 52

Buy Research Personalization Work Management 52

Hubspot

MAY 7, 2018

Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. There are hundreds of personality tests out there -- some label you with a general personality type, while others delve into your best potential career paths. 16 Personalities.

Personalization 100

Personalization Validation Tactics Act-On 100

Biznology

SEPTEMBER 15, 2021

Two factors to consider when thinking about if and how to add smart speaker to your marketing mix are: how comfortable is your audience with technology and what their attitudes are about data privacy. Predictions are that by 2022, 55% of US households will have a smart speaker device. Comfort with Technology. Comfort with Privacy.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Convert

SEPTEMBER 16, 2019

” Essentially, it encapsulates the concept that there’s a discrepancy between consumer attitudes and their actual behavior when it comes to how companies use their information. If you’re involved in the world of marketing and/or product development, you’ve probably heard about this new thing called “the privacy paradox.”

Privacy 55

Privacy Personalization Trends Paid Search Agency 55

KoMarketing Associates

JANUARY 10, 2019

More customers are demanding a personalized experience when they work with marketers. Adobe recently published the “State of Creative and Marketing Collaboration Survey,” and statistics showed that 59 percent of marketers agree that they find it difficult to personalize content at scale.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

Salesforce Marketing Cloud

OCTOBER 26, 2021

Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. Give users more control over their personal data.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Tony Zambito

MAY 17, 2021

You can be assured that buyers are developing new attitudes, perceptions, beliefs, norms, and emotions coming out of the pandemic. 4 – Personalization Will Change and ABM Needs to Change With It. 4 – Personalization Will Change and ABM Needs to Change With It. New technologies will change personalization extensively.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Marketing Insider Group

OCTOBER 15, 2020

Your social media policy needs to include important legal, conflict, and personal account guidelines to protect your company. How to respond to customer comments with a respectful attitude and tone. Personal Account Guidelines. Contact the right point person when a breach occurs. Security Best Practices for Employees.

Social Media 363

Social Media Media Guidelines PR 363

B2BMarketing.net

APRIL 16, 2024

For example, through our Human Affinity model – which merges emotional intelligence with machine learning – brands and agencies alike can swiftly adapt, react, and evolve, crafting brand interactions and experiences that resonate on a profoundly personal level. It’s here that we, as marketers, must tread carefully.

Brand Identity 45

Brand Identity Branding B2B Ethics 45