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Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. Two more articles showed up this week. Two more articles showed up this week.

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Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

Content4Demand

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. 25, 10:45-11:15 a.m., “ABM

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Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

What propelled you to share the article with colleagues or on social media? In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset.

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6 Marketing Skills in the New Decade | How to Stay Relevant

Adobe Experience Cloud Blog

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

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Branding workshops 2/3 – Your next team-building event?

Integrated B2B

Your marketing team has been working hard to get press releases, articles and brochures completed and printed, and the new section of the website designed and delivered on time. It’s this last point that I find particularly useful with a workshop of this kind. The post Branding workshops 2/3 – Your next team-building event?

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Branding workshops 2/3 – Your next team-building event?

Integrated B2B

Your marketing team has been working hard to get press releases, articles and brochures completed and printed, and the new section of the website designed and delivered on time. It’s this last point that I find particularly useful with a workshop of this kind. The post Branding workshops 2/3 – Your next team-building event?

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. That was very clear attending the post-event workshop on competitive intelligence. Like everything in marketing and sales, a good process and framework is key.