Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Key Takeaways About Our Top Marketing Articles in 2018.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Search Engine Journal

SEPTEMBER 22, 2020

Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. The post How Risky Is It REALLY to Change Your Article Dates for SEO? via @ab80 appeared first on Search Engine Journal. Learn its SEO benefits and consequences here.

SEO 138

SEO Marketing Websites Content Content Marketing 138

Search Engine Journal

FEBRUARY 21, 2021

Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. The post Google on SEO Best Practices for News Sites & Short Articles via @MattGSouthern appeared first on Search Engine Journal.

SEO 97

SEO Practices Google Best Practices 97

Salesforce Marketing Cloud

JULY 10, 2023

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

FEBRUARY 6, 2015

I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” I ask them if their IT team manages their website. ” But they are nonplussed at the prospect of the IT managing their website search. What do you think website search needs?

Optimization 80

Optimization Marketing Websites Work Management Keywords 80

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Navigating challenges and maximizing opportunities.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. According to our study, editors use an average of two target keywords in their articles, with at least one of them in the title. The optimal number of target keywords recommended for use in articles is 15.

SEO 133

SEO Content Marketing SERP Case Studies 133

Marketing Insider Group

JUNE 15, 2021

The same concept goes for your website. If you participated in that rat race, you might have accumulated a lot of low-quality, trivial, unfocused, or thin content that’s still sitting on your website. Your website requires ongoing maintenance. That way, it won’t impact your public image or search rankings. Source: G2.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. “A And who can blame them? Well, it differs by organization.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

RebelMouse

JUNE 20, 2023

This article was originally posted on the Chartbeat blog. In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending on what the story’s about or the time of day that it’s published? Here’s what the data shows.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

RebelMouse

DECEMBER 3, 2020

Particle Assembler , which breaks down articles into micro pieces of content, what we call particles , that are dynamic and can be shared on their own or across social platforms. Assembler particles to drag and drop into a new article. These particles can come from any post published on your site.

Screencast 52

Screencast Custom Publishing Design Features 52

RebelMouse

DECEMBER 3, 2020

Particle Assembler , which breaks down articles into micro pieces of content, what we call particles , that are dynamic and can be shared on their own or across social platforms. Assembler particles to drag and drop into a new article. These particles can come from any post published on your site.

Screencast 52

Screencast Custom Publishing Design Features 52

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

MAY 24, 2023

The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. That’s the reason you need advanced Google search strategies. You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. Article recommendations based on successful metrics can clue in a reader to make sure they don’t miss anything that’s trending: top by views, most shared, actively commented. Recommendations by metric.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Invest in search engine optimization (SEO) to improve your online visibility and attract organic traffic.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Go Beyond SEO

FEBRUARY 29, 2024

With the increasing competition in the industry, it is essential for accountants to leverage the power of local search engine optimization (SEO) to attract new clients and establish their brand locally. When potential clients are looking for accounting services in their area, they turn to search engines like Google.

Marketing Management 78

Marketing Management SEO Service Ideal Customer Profiles 78

Go Beyond SEO

APRIL 25, 2024

Local SEO , or search engine optimization , focuses on improving your website’s visibility in local search results. When people search for pest control services in your area, you want your company to show up at the top of the search results. Need help with your local SEO strategy? Contact us here.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Launch Marketing

OCTOBER 18, 2023

Congratulations, you have launched your new website. Now what are you supposed to do after a website launch? Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. Let’s dive into the six things you need to do after a website launch.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

RebelMouse

JULY 19, 2022

This article was originally posted on the Chartbeat blog. In the undertaking of this study, Chartbeat’s data scientists analyzed millions of articles of 10,000 words or fewer that were published between January 2019 and April 2022. This data also allows you to benchmark your articles of various lengths against our global averages.

Optimization 52

Optimization Advertising Benchmark Loyalty Viral Marketing 52

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In this article, our focus is on on-page SEO: creating blog content that uses search engine optimisation techniques to rank highly and appeal to prospective customers.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

BenchmarkONE

MAY 19, 2021

See below for 25 of our best articles on the subject. Is your PPC strategy driving traffic to your website? The Pros and Cons of Search vs. Display Ad Campaigns. This blog post breaks down the benefits and pitfalls of using search ad campaigns against display ad campaigns. . Should You Try Google’s Responsive Search Ads?

PPC 53

PPC Paid Search Agency Ads Advertising Agencies 53

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

DivvyHQ

OCTOBER 3, 2023

Internationalizing your website content is more than just duplicating website pages and translating words. Discover the 5 best practices to unlock the benefits of international search engine optimization, such as improved local search appearances, increased organic traffic, and qualified leads.

Practices 80

Practices Marketing Websites Best Practices Sales Qualified Leads 80

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance.

SEO 93

SEO Content Keywords Analysis 93

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? What is search intent? What is search intent? Or are they searching for a specific individual or business?

Intent 194

Intent Optimization Google SERP 194

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Go Beyond SEO

APRIL 18, 2024

In this article, we’ll cover PPC Pest Control strategies. Increased visibility: Your business shows at the top in search results. Once ads are up, you could get customers to your website in hours. Tailor your ads to their past website actions for better results. Using PPC ads and the tips in this article works well.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188