WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

MAY 11, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. The question now is.read the article! Why do PPC costs keep rising? How can you convert more clickers into buyers? technologies now mainstream? UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

FEBRUARY 23, 2007

While the article is useful overall and Dainow's arguments are valid, I have one slight disagreement with him and one observation to add. Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

SEPTEMBER 10, 2008

You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid?

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

OCTOBER 16, 2008

Second, ask key individuals in the company (sales, top executives, etc.) So, for example, a page optimized for a high-volume two-word phrase like "blue thingamabobs" could also be the target page for "screaming blue thingamabobs," "blue thingamabobs sales" and "screaming blue thingamabobs sales."

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. According to Forbes , "up to 7% of an enterprise's gross sales are captured by return costs," amounting to a staggering $100 billion per year in the U.S. Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JUNE 21, 2007

Previous articles in this series: Web 2.0 Previous articles in this series: Web 2.0 Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR.

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

APRIL 14, 2009

Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

MARCH 13, 2006

The site also features a collection of Web marketing tips on topics such as Three Ways to Get Listed in Google and Top 12 Tips To Writing Effective Google AdWords Ads , as well as a selection of useful free tools (Mike's search engine position check tool provides a fast and easy way to see how well your site is showing up in the major search engines). (..)

Tools 20

Tools Marketing Management Autoresponders RSS 20

WebMarketCentral

OCTOBER 26, 2006

No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more. Maybe, unlike a typical garage sale, social networks will provide more quality content than junk.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

JULY 13, 2009

Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 1, 2006

Publish original research and articles every quarter. * MS: Long term passion, energy, and enthusiasm are necessary, but not sufficient, for marketing and sales success at services firms. Direct telephone calling to clients and prospects. Get PR in major magazines (e.g.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

SEPTEMBER 8, 2008

Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog?

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

JULY 14, 2008

On the content network, people are doing other things, such as reading articles, so ad copy has to be punchier and more action-oriented to get someone to click away from the page they are reading. Particularly in a downturn, it's crucial to have metrics that demonstrate the value of marketing to sales and the business.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 4, 2009

Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Thankful For PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

APRIL 6, 2009

The relationship works the other way as well, as Ian points out in his inimitable fashion: "You can no longer succeed in social media without a boost from the search engines, either.In spite of my wide-ranging stardom, readership of nearly 10 people and my 3 friends, Google still drives most of my site traffic."

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MARCH 30, 2009

Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year. How can you get a site indexed by Google News? And what does the future of search hold—according to Google?

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

AUGUST 17, 2009

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 6, 2009

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Which commonly-held beliefs about Google's algorithm are true, and which are myths? What information should you include in a killer SEO proposal—and what language should you avoid?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 2, 2005

First, the state actions: the Minneapolis Star Tribune reported on this activity in late July of this year, although for some mysterious reason the articles can no longer be found on their site. I was able to track down one of the articles here. The state would no doubt pursue John in this case.

Cross-Selling 20

Cross-Selling Act-On Internet Marketing Privacy 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 30, 2007

DMNews referred to microsites as "the next big thing in B2B" in this helpful article. Studios use these for virtually every major film release; B2B marketers can do the same for key product areas.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JUNE 30, 2009

This article reviews free search engines for finding and listening to music online, from the popular Last.fm 16 Free Search Engines For Finding Music Online – Start Listening Now! by AddictiveTips There's no need to limit yourself to iTunes. to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 2, 2005

On my site I feature all my services, over 25 free articles on small business marketing topics and copies of all my newsletters. I write a lot of articles for online and offline publications. To that end, I use a variety of marketing vehicles to promote my business. Check it out at [link].

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

NOVEMBER 9, 2007

Roughly a quarter of respondents—the largest group—considered their launch process "complete" once the first commercial sale was made. Another 20% placed called the process complete six months after the first sale, while about 10% said the launch process continued through the first year after initial sales.

Marketing Management 20

Marketing Management Service Word of Mouth Product 20

WebMarketCentral

MAY 26, 2009

ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. I then wrote the above-mentioned blog post summaring the presentation, which was published here and also syndicated on MyVenturePad , part of the Social Media Today network.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

DECEMBER 4, 2008

This article reports on a study of the blogs read by more than 450 reporters in technology, lifestyle, health care, travel, and politics. contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20