article thumbnail

Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

article thumbnail

Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Timing Is Everything: Your Seasonal Products Can Boost Sales All Year Long

Salesforce Marketing Cloud

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give them access to penny-perfect pricing so they can order and price products competitively. Give them access to penny-perfect pricing so they can order and price products competitively.

article thumbnail

How to Make Your Retail Execution Budget Pay Off

Salesforce Marketing Cloud

Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock. But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price. Want to improve your retail execution?

article thumbnail

5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

Make every user more productive Whether you’re a merchandiser, marketer, or ecommerce manager, generative AI in ecommerce can help you save time. Want to clear out dead stock and make way for new merchandise? Generative AI can suggest promotions, price points, and marketing messages to help you achieve your goal.

article thumbnail

Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Scarcity drives demand for items that are selling out quickly or are a limited offer, like: Low-priced airfares or cruise cabins. Losing a beneficial feature. Limited-edition products.

article thumbnail

Gross Sales vs. Net Sales: Understanding Key Differences

Salesforce Marketing Cloud

Here’s the formula to calculate gross sales: Units sold x unit price = gross sales A gross sales calculation example For example, Casey, who specializes in selling dog sweaters online, had a total of 10,000 orders in the past fiscal year. The sales price of one of her sweaters is $35. per sweater.