TrustRadius Marketing

OCTOBER 27, 2022

Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve. Including links to articles and discussions by users, for users, can be extremely useful.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

SendX

NOVEMBER 4, 2020

The return on investment (ROI) of email marketing is unmatched by any other marketing channel. There are over 30 renown email marketing tools , however, in this article, we will only compare Wix email marketing versus Mailchimp. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 270

Work Management Marketing Management Email Marketing Planning 270

Vidyard

AUGUST 31, 2017

And you already know this isn’t an easy task, especially in this “snapchat world” where demanding customers would rather watch a 3-minute how-to video than read a 1300 word knowledge base article. Measure the impact of video on your team’s ROI. You need video.

Video Marketing 88

Video Marketing Webinar Metrics Knowledge Base ROI 88

BenchmarkONE

FEBRUARY 19, 2020

In this article, we’ll explore some essential practices business leaders should implement to assemble a team of top-performing salespeople. . Well, these people already know the brand, company policies, expectations, and ROI of what your company offers. Salespeople are more than just the workers that build your ROI.

Ad Building 53

Ad Building Effectiveness Training Budget Programs 53

Webbiquity

JANUARY 7, 2022

It may also make you think about processes and tools which can improve your customer success ROI. Using technology like a well-designed knowledge base platform can significantly improve your customer support system, helping you deliver a great CX. The importance of knowledge management for customer experience.

Work Management 253

Work Management Marketing Management Marketing AI Tools 253

ClearVoice

MARCH 18, 2019

For years, content marketing has involved writing and publishing a blog article, sharing that blog on social media, and hoping that the content would be shared by your company’s fan base. In fact, according to an article published by Inc , approximately 84 percent of marketers have invested in advocate marketing.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Marketing Insider Group

SEPTEMBER 7, 2021

Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. Even if you know this, a quick Google search for how to make your SaaS blog awesome will lead you to tons of articles with generic SEO recommendations like “focus on keywords” and “develop personas.”. Neil Patel.

Top of Funnel 61

Top of Funnel Product Work Management Marketing & Strategy 61

TrustRadius Marketing

OCTOBER 21, 2022

You may be able to find HR tools with both these capabilities and customer relationship management software ( CRM ) to help you increase your return on investment (ROI). There is a selection of popular software with upfront and partially upfront costs in the getting started section towards the end of the article.

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Sana Commerce

MAY 30, 2023

Onboarding customers means more opportunity for upselling and increases ROI: Onboarding your customers properly gives them the trust and confidence to take advantage of special offers, cart discounts, and place orders for other items they may not have been aware of. This kind of insight is valuable when deciding what content to create.

B2B 52

B2B Customer Satisfaction B2B Sales Training 52

Albacross

DECEMBER 18, 2018

So here’s what you do: You pull out some stats talking about how much ROI digital marketing brings you, and tell them that digital marketing can really help them take their company to the next level. In this article, we’ll walk you through a 3-step guide that will teach you how to create a kickass ideal customer profile. Fair enough.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 74

Kapost

AUGUST 3, 2016

Simple and quantifiable ROI. If they have an issue, help content should be readily available in articles, diagrams, and live chats, so that they aren’t left hanging and frustrated for long. A knowledge-base of industry relevant pieces will position you as a vendor, as well as a thought leader in the space.

Paid Search Agency 48

Paid Search Agency Work Management Marketing Management Allocation 48

Sprout Social

FEBRUARY 5, 2019

Note that their discount codes are bot-specific (FRESHBOT25 and BOOZYBOT), which makes it easier for the brand to track and assess the ROI of their bots. The bot also provides users with upcoming fixtures, team line-ups and news articles. Users are then guided toward a solution based on specific prompts. Universal Studios.

Examples 110

Examples Marketing Strategy Marketing & Strategy Marketing Management 110

ClearVoice

NOVEMBER 21, 2019

But as a freelancer, having a knowledge base that informs your selling, your decision-making and your process will help you exceed tenfold. Think about looking back on previous assignments, time spent and money paid, to understand your personal ROI — and where it needs to grow.

Marketing Proposals 58

Marketing Proposals Public Relations Paid Search Agency Press 58

Salesforce Marketing Cloud

JANUARY 10, 2024

Get articles selected just for you, in your inbox Sign up now How do you measure customer effort score? Write knowledge base articles to answer recurring customer questions. Maximize contact center ROI Your contact center should be a modern, omnichannel engagement center that both agents and customers love.

Lead Scoring 105

Lead Scoring Lead Ranking Ideal Customer Profiles Multi-Channel 105

Marketing Insider Group

MAY 25, 2021

Giving consumers content they crave can help you build trust, attract quality leads to your business, and increase engagement on your website to, ultimately, boost ROI for your business. It can also help you build trust with your audience and promote content more effectively for higher ROI. Knowledge bases. Newsletters.

Buyer Intent 356

Buyer Intent Top of Funnel Intent Marketing AI 356

SnapApp

JULY 28, 2016

As an interactive quiz, assessment, poll, or calculator expands the user’s existing knowledge base, their brains’ synapses are firing and making connections related to problem-solving. She also shared that the interactive format generated impressive ROI. So what does this look like in action?

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" For more general information about measuring your KM program, check out our articles Can You Measure the Value of Knowledge Management? KM Overview Measurement and ROI Overcoming Knowledge Loss. Knowledge Base.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Business case vs. ROI. ROI, NPV, IRR, payback, TTV. The theme of knowledge sharing is discussed extensively in the knowledge management literature. Such work tends to focus on the barriers that impede knowledge sharing activity. This article examines what is meant by the term â??cultureâ?? Hard vs. soft.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Online Marketing Institute

MARCH 13, 2011

53) Internet Marketing (139) Knowledge Mgmt (29) Leadership-Mgmt (468) Marketing (240) Mobile Technology (7) Online Communities (12) Pages (3) Project Mgmt-ROI (163) Sales and Selling (152) Social CRM (38) Social Networking (53) Web 2.0 (7) “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Valasys

AUGUST 14, 2019

Component content management systems (CCMS) mange the pieces of content at a modular level rather than pages or articles. Managing multiple channels can be challenging & the knowledge base of a team should cover them all. B2B companies also employ CMSs to store, control, revise & publish documentation.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Sharpspring

APRIL 15, 2022

These could include the following: Smart quotes that reflect your company’s core values, Links to your blog’s articles. Make sure to set up a detailed and well-organized knowledge base that your social media customer support team can use to quickly help your customers in real time.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Oktopost

MARCH 9, 2020

In any case, being able to trace your leads back to the source and correctly attribute them to social is paramount to understanding the real revenue brought by this marketing channel and, ultimately, proving your social media ROI. Many of our customers use Bizible as their marketing attribution and revenue planning software.

Social Media 121

Social Media Media Marketing Attribution Touchpoints 121

ClearVoice

JULY 21, 2023

Creating a knowledge base is another great way to improve customer retention and advocacy. Customers can get the answer they’re looking for immediately by reading your knowledge base. This doesn’t just involve the creation of well-written blogs, articles, or social media posts.

Loyalty 52

Loyalty Communities Webinar Metrics Ad Building 52

Albacross

APRIL 24, 2019

In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. Bingo - you’ve just realized that their secondary goal is to find a way to calculate and report the ROI of their campaigns more effectively.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

SmartBug Media

SEPTEMBER 4, 2019

Know the ROI. For specific instructions and descriptions of each of your options, head to this knowledge-base article. For specific instructions on how to create CTA tests, head to this knowledge-base article. Images based on the location they are coming from. s advice—make it significant ).

Hubspot 63

Hubspot Tools Landing Pages Knowledge Base 63

Convert

SEPTEMBER 22, 2021

In today’s article, we’re going to walk you through the top A/B testing tools that you can use with your Shopify store. Thanks to the built-in features and plugins, you can go beyond the basic site design and get an even higher ROI by setting up upsells, cross-sells, cart abandonment emails, and more. Well, good news! What Is Shopify?

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Tiecas

JANUARY 17, 2024

Educational Content and Thought Leadership This could include blog posts, case studies, whitepapers, videos, infographics, or technical articles published in well-known industry portals and publications. Without it, you may get frustrated with the lack of results and find it difficult to prove ROI to upper management.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Valasys

DECEMBER 2, 2019

In a knowledge-based & experience-driven economy, marketers need to scrutinize the B2B marketing examples making a difference in the marketplace & learn from competitive benchmarking. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Vidyard

APRIL 8, 2022

Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1 Here’s how video chapters look for one of our Vidyard videos (in this case, a webinar recording): For more info, check out our Knowledge Base article on how to add chapters to Vidyard videos. Overall View Count 3.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

SmartBug Media

JUNE 27, 2022

In this article, we’re going to dive into HubSpot’s Custom Report Builder and how to pull some data visualization options to report on cross-object pieces of data. HubSpot offers plenty of options for data visualization, which are handy for proving ROI, identifying successful campaigns, honing in on conversion and attribution data, and more.

Hubspot 52

Hubspot Marketing Report Verticals Knowledge Base 52

Seismic

MAY 11, 2022

Key content: blog posts, articles, videos, press releases, infographics, social media. Key content: product information, datasheets, testimonials, case studies, product reviews, ROI business cases, product demonstrations. Consideration stage. Retention stage. Advocacy stage.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Scoop.it

OCTOBER 20, 2022

There’s a science behind it: a well-planned B2B content marketing strategy will help you get more value from your efforts and increase ROI. Content marketing partnerships can be a great way to grow your reach and expand your knowledge base. Let’s get started. How to Build an Effective B2B Content Strategy.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Single Grain

SEPTEMBER 22, 2022

In this article, you’ll find our curated list of the 10 best lead generation software to help you grow your business. If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). ROI reporting. Use lead generation software — that’s what!

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

JULY 20, 2020

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Everything from webpage traffic and email open rates to social media engagement and digital ad ROI can be measured accurately, giving marketers a deep insight into which channels are the most effective at engaging customers.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Marketing Strategy 101

Optinmonster

FEBRUARY 27, 2024

Page-level targeting lets you create specific offers based on your site visitor’s behavior or interests. For instance, you can promote an email course to people reading an article on how to create an email marketing strategy. Knowledge Base to build self-service content, increase customer satisfaction, and deflect support traffic.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Scoop.it

JULY 27, 2023

Image Source ) By using business intelligence reporting effectively, you can make data-driven decisions that can improve your content marketing ROI and get you closer to achieving your sales goals. Articles Answer your target audience’s top questions by writing blog posts that are based on search intent and FAQs.

Top of Funnel 81

Top of Funnel Marketing Prospects Education Planning 81

Valasys

MAY 29, 2020

With no up close and personal meetings or gatherings and their employees working remotely, the use of B2B Martech software has an essential impact on ensuring the best outcomes for your businesses in terms of profitability and Return on Investment (ROI). What is B2B Marketing Software.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69