Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. In this article, we will: Cover three aspects of operationalizing personalization. Measuring the ROI of personalization. The post The ROI of personalized experiences: Process measurements appeared first on MarTech. Get MarTech! In your inbox.

ROI 133

ROI Process Personalization Lead Ranking 133

Mass Analytics

JUNE 20, 2023

Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling In the previous article of this series, we learned how to measure the contribution of each channel in an MMM project. In this article, we will explore an equally important concept, Return on Investment, and understand how it’s connected with Contribution.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. To help businesses understand the benefits of using a Universal Lead Capture solution like Lead liaison, we have created a free ROI Analysis tool.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results.

ROI 62

ROI Organization Top of Funnel B2B 62

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. ” 7 Reasons Marketing Return on Investment Is a Challenge.

Case Studies 98

Case Studies Case Study Studies ROI 98

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. INBOUND 2022 Goal: Learn.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Brandpoint

JULY 14, 2023

However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Animalz blog

FEBRUARY 25, 2024

People are busy and might skip your long-form article. ROI required. Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. Taking SERP positions and defending them takes much more effort than it used to. Shorter attention spans.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Conductor

MARCH 17, 2022

Proving ROI for SEO isn’t easy. Trying to prioritize technical issues with your development team and removing silos in your organization is difficult enough, but measuring content marketing ROI can be even harder. What Are The Best Metrics To Measure Content Marketing ROI? How Can We Use These Metrics To Report On ROI?

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Stevens & Tate

SEPTEMBER 26, 2023

In fact, studies show that robust email marketing strategies have an ROI of about 4400%. Therefore, mobile optimization is critical to maximizing your email marketing ROI. The post 5 Ways to Revamp Your Email Marketing Strategy and Increase ROI appeared first on Stevens & Tate Marketing.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Binary Demand

JUNE 22, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. High ROI is Costing You Money. However, it is a frequent misconception that higher ROI is always better. Our Favorite Posts & Articles from 2015. From Darren Huang.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

SalesIntel

JANUARY 19, 2022

We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. . What is ROI? But first, what is ROI?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

NuSpark Consulting

DECEMBER 18, 2017

Bottom line: with today’s tools, you can know who is in the market and what will engage them, giving you the ability to serve up relevant content and increase your content ROI. Raise Your ROI: Match Content to Buyer Intent. For instance, one person might read an article about “the pros and cons of cloud migration.”

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Martech

MARCH 18, 2022

In the second part of this two-part article, how to go about measurement in marketing. The post Getting back to basics: Marketing ROI appeared first on MarTech. “The top-down business model of management doesn’t create a sustainable work environment that anyone wants to be a part of.”.

ROI 124

ROI Paid Search Agency Advertising Agencies Planning 124

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.”

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). The most widely used data set in consumer behavior, and the one we’ll be referring mostly to in this article, is predictive analytics.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Acrolinx

JANUARY 20, 2023

Editor’s note: This blog article, written by Acrolinx CMO Christopher Willis, originally appeared in TechCrunch in December 2022. You can find the original article here.

ROI 52

ROI Design CMO Content 52

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events. Harder to measure, but still contribute to your ROI.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

ClearVoice

FEBRUARY 26, 2021

What is return on investment (ROI)? You can calculate ROI before you invest to determine your potential benefit. Alternatively, you can determine ROI after you have some results to decide about continued funding. ROI is a critical metric that can help you prioritize spending. Common uses for ROI. ROI = 100 x (2).

ROI 96

ROI Paid Search Agency Planning Cost 96

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. High ROI is Costing You Money. However, it is a frequent misconception that higher ROI is always better. Our Favorite Posts & Articles from 2015. From Darren Huang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

MarketMuse

JULY 22, 2019

The post Making Content Your Competitive Advantage: How to Ensure Every Article Delivers ROI appeared first on MarketMuse. In this video from MAICON 2019, Jeff Coyle explores how AI can drastically improve productivity throughout your content team and help them create more effective content.

ROI 42

ROI Content Video Marketing Effectiveness 42

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Please click on the headline to read the full article.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Yet, how to achieve that perfect ROI? In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result. Creativity and ROI.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Fount Media

DECEMBER 26, 2022

Email marketing can be a great way to improve your ROI, but it’s important to understand how to use email marketing tools effectively. This article will cover how to define your ROI goals, research your email marketing vendors, consider the total cost of ownership, implement email marketing tools, and measure.

ROI 52

ROI Email Marketing Tools Vendors 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). In this article, you will discover the untapped potential of this data to take your marketing game to the next level.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). In this article, you will discover the untapped potential of this data to take your marketing game to the next level.

Intent Data 52

Intent Data Intent ROI B2B 52

Contently

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. How external deadlines affect content marketing ROI. In other words, simply setting deadlines improves your content marketing ROI by 2.5x My to-do list is hellish. days to completion.

ROI 136

ROI Content Marketing Planning Urgency Marketing 136

Hubspot

MAY 28, 2020

This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 95

Traffic Work Management Ethics Youtube 95

Avitage

JANUARY 28, 2016

Despite a plethora of articles recommending methods to determine content ROI, this continues to be a hot and confusing topic for many B2B marketers. There are different purposes and uses for ROI. Content performance, at an asset or campaign level, is typically the way marketers think of content ROI. Why is this?

ROI 120

ROI B2B Content Urgency Marketing 120

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Seismic

MAY 18, 2021

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In this article, we’ll share how Visionaries use data to track sales enablement ROI and, more importantly, why it matters. . Revenue is the best marker of ROI.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134