Spiralytics

AUGUST 31, 2023

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. However, finding these keywords can be a challenging task for many website owners and digital marketers. What are low-competition keywords?

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Four Ways to Move Traffic to Conversion.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Marketing Insider Group

JANUARY 2, 2024

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

The Lead Agency

FEBRUARY 15, 2023

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. This can be especially helpful if you’re a small business with limited resources and budget.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

protocol 80

JANUARY 11, 2024

With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.

Resources 52

Resources Tools High Quality Lead Content 52

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. The most expensive keywords in AdWords.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JANUARY 31, 2017

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Investigate our list of resources for discovering current trending topics that keep your content relevant. Investigate our list of resources for discovering current trending topics that keep your content relevant. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

RebelMouse

APRIL 27, 2022

SEO Quick Checklist: Mark off These Critical Steps for Search Success Use Your Search Phrase Early and Often Each piece of content you create should have a targeted search phrase or set of keywords you want to win. Google’s crawler looks for this phrase in your post’s URL, headline, article body, and even social shares.

Resources 52

Resources SEO CTR SERP 52

Optinmonster

APRIL 26, 2024

” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. As we can see, Google is only showing the article I pulled that quote from, so I know it’s showing in Google results and hasn’t been plagiarized.

Search Marketing 69

Search Marketing Google Content Marketing Case Studies 69

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. A general guide to article length: Short Form (500 words or less).

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Heinz Marketing

JULY 12, 2019

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. Content and Page Structure: Page Title: Every page needs a unique title, avoid keyword stuffing. 50-60 characters in length.

Keywords 103

Keywords SEO Account Based Marketing ABM 103

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Probably not.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Marketing Insider Group

MARCH 13, 2023

Sales and marketing experts , Televerde, saw a 4x increase in ranking keywords after prioritizing the connection their content made with their audience. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Every article, podcast episode, or web page should connect back to and reflect it. Here are a few examples: Point-of-view articles. Writer onboarding.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Keyword Planner.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Biznology

NOVEMBER 14, 2017

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. The domain name has relevant keywords that are consistent with the content of this page!

Domain 149

Domain Keywords Optimization SEO 149

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal. No problem!

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You’ll need to consistently produce content with keywords that match how your audience searches. A content plan that defines what keywords align with topics that are relevant and interesting to your audience.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

FEBRUARY 5, 2024

In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. There are plenty of online resources, including Google’s own tutorials , that can be your compass in this new territory. But don’t worry, we’re not just here to vent.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Content4Demand

JULY 23, 2020

Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense. This requires a strategy that goes beyond words and phrases and aligns with the keywords that buyers are using at each stage of the buyer’s journey. Focus on the Output.

Keywords 72

Keywords SEO Long Tail Marketing Buying Cycle 72

ClearVoice

JANUARY 28, 2020

For part three, we’re looking at the importance of keywords in your buyer’s guide and the challenge of avoiding jargon. There’s a slippery slope between loading your buyer’s guide with attractive keywords that potential consumers find irresistible vs. sounding like a sleazy salesman determined to unload a clunker.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

BOP Design

MARCH 25, 2019

Here, we look at choosing the right SEO keywords for a B2B content marketing and website strategy. After reading this article, you should have a better idea of what will work for your company for SEO terms (and what to avoid). Broad + Specific Keywords. A favorite is Google’s Keyword Planner. Is anyone searching for that?

Keywords 74

Keywords SEO Budget Programs CPC 74

Top Rank Marketing

APRIL 1, 2024

Whether the aim is to improve keyword rankings, enhance user experience, increase organic traffic, or achieve a combination of these, well-defined goals are the key to a targeted and strategic approach. Step 3: Keyword analysis Once you have an inventory, review the keywords associated with each piece of content.

SEO 92

SEO Content Keywords Analysis 92

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Optimize for SEO: Use keywords, compelling titles, and descriptions to make your video more discoverable. They need to be inviting, clear, and packed with the right keywords. Here are some key missteps to avoid: 1.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

ClearVoice

SEPTEMBER 16, 2019

What would a solid SEO and content marketing strategy be without keywords? You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. Google Ads Keyword Planner.

Keywords 75

Keywords Research Tools Cost Per Click 75

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Convince & Convert

JANUARY 14, 2014

So where can you find these amazing keywords? But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come.

Keywords 159

Keywords Search Engine Marketing Adwords Marketing & Strategy 159

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Contently

MARCH 14, 2023

To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. This can take a lot of shapes.

Keywords 100

Keywords Template Analysis Barriers 100