KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

Google 284

Google Business Ideal Customer Profiles Work Management 284

BenchmarkONE

NOVEMBER 24, 2022

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. . Defining Your Target Audience.

Google 76

Google SERP Classified Ads Content 76

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Good question.

Google 229

Google Generation Guidelines High Quality Lead 229

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content can help to build your brand in several different ways. Content marketing can be a highly effective way to build brand awareness.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Go Beyond SEO

APRIL 23, 2024

In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Ensure your business information is accurate and up-to-date in directories such as Google My Business, Yelp, and Angie’s List.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Supplement or enhance job postings (came up with some stuff that help round out a job rec).

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site.

Google 103

Google Keywords FAQ Custom Publishing 103

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Paid Search Agency 119

Paid Search Agency Work Management Marketing Management Advertising Agencies 119

Marketing Insider Group

NOVEMBER 14, 2022

The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. MIG provided high-quality articles and blog posts that augmented Contract Logix’s internal writing. It also speeds up the contract process, helping contracts get executed in days instead of weeks or months.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

DivvyHQ

MAY 8, 2023

Learn 7 ways to stay on Google's good side and make sure your content is helpful and on-brand. Check out this article to get the scoop on Google's recent "Helpful Content Update." Don't let algorithm updates scare you away from content production!

Content 82

Content Google Brand Identity Branding 82

Marketing Insider Group

APRIL 20, 2020

While researching for my book, Mean People Suck , I came upon a really fascinating and extremely useful concept called psychological safety in a Business Insider article by Shana Lebowitz. It’s an idea developed by Dr. Amy Edmondson, a Harvard professor, and it’s something that company culture giants like Google have been using for years.

Activities 262

Activities Work Management Marketing Management Opinions 262

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings. How Google's Core Updates Work Get ready for a wild ride if this latest update is anything like the one from October 2023.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. They have in-depth knowledge of Google’s ranking criteria and SEO best practices. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. Follow Google’s Algorithm.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. YouTube is the third most visited site in the world after Google and Facebook. We hope these jokes help lighten your mood, relieve some stress, and maybe even spark some creative marketing ideas. Let’s get into it!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Understanding each type will help you develop strategies to reach your ranking goals. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently. What are the four types of search intent?

Intent 194

Intent Optimization Google SERP 194

Biznology

JANUARY 9, 2018

I do them anyway because I assume that while it may not help, it can’t hurt. In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology.

Optimization 209

Optimization Google Tagging Blogger 209

RebelMouse

JANUARY 23, 2024

What do Google Search core updates and poor technical SEO have in common? In 2024, the online community desperately needs guidance as it attempts to keep up with Google's algorithm changes and SEO guidelines. Impact on Publishers and Marketers These updates can have a significant impact on the way your site ranks in Google Search.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. Links to all the articles are at the end of the post. via Google. utm_term — specifically for paid search activities and for Google Ads. This is part 7.

Marketing Analytics Tools 117

Marketing Analytics Tools Tagging Analytics Google 117

Martech

OCTOBER 31, 2022

Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Google Tag Manager help. Universal Tag Manager tools.

Marketing Analytics Tools 109

Marketing Analytics Tools Resources Analytics Google 109

BenchmarkONE

APRIL 1, 2021

In an effort to help you feel less foolish and create better content, we’re sharing with you some of our greatest blog posts on content marketing. How to Write a Marketing Blog that Ranks on Google. Content can help ensure leads keep coming in, but you have to make sure you’re using the right kinds of content. .

Top of Funnel 66

Top of Funnel Content Marketing Planning Lead Scoring 66

RebelMouse

APRIL 11, 2019

Google has now added visibility into Google Discover data within Google Search Console. If you're not familiar with Discover, it's a feed of cards that Google presents on mobile to encourage engagement. What Google chooses to show is algorithmic. Make sure all of your articles are available in Google's AMP format.

Google 40

Google Optimization Clickthrough High Quality Lead 40

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). There are links to all the articles at the end of the post. Dig deeper: Google rolls out new features for GA4. Getting started with Google Analytics 4.

Marketing Analytics Tools 121

Marketing Analytics Tools Analytics Advertising Channels Google 121

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Read further to learn about elevating your business and publishing through Google News. s top 10 news publications!

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. This article delves into seven lesser-known facts about Google Business Profile categories. The key is to select categories that closely align with your primary business activities.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

ClearVoice

SEPTEMBER 13, 2022

Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. How Do You Find Popular Keywords?

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. This research helps you to take a look at the best practices in the world of content marketing, not from the theoretical side, but in how people are actually creating and optimizing their content.

SEO 133

SEO Content Marketing SERP Case Studies 133

Content Standard

NOVEMBER 18, 2022

After all, AI applications like natural language processing (NLP) and image recognition are fundamental to how search and social giants—like Google, Twitter, Instagram, etc.—have But, as evidenced by Google’s recent Helpful Content Update , this approach is backfiring.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech

OCTOBER 17, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. There are links to all the articles at the end of the post. As we all know, Google is ending support for Universal Analytics (UA) next July and replacing it with GA4.

Marketing Analytics Tools 112

Marketing Analytics Tools Analytics Google Tagging 112

Stevens & Tate

SEPTEMBER 9, 2022

The following are a few ways that implementing inbound marketing to your overall marketing strategy can help you to sell more custom homes. This means using strong keywords and earning links from outside sources to boost your SEO rankings, which, in turn, will help make it easier for people to find you when doing Google searches.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96