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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. Images are well known for their ability to grab attention and clicks across the board.

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Seven Skills Every Social Media Manager Needs

Webbiquity

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Hone your ability to track and analyze metrics. Develop an eye for design. Social media managers must also juggle multiple responsibilities.

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. You can add hashtags to posts, comments, articles, profiles and even pages on the platform. How to add hashtags to your LinkedIn articles Publishing articles on LinkedIn?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Multiple targeting options (e.g. Why Nativo? Why Outbrain?

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. By keeping a close eye on your SEO performance, you can see what’s working well and what’s not.

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How to Create An Advertisement: Guide With 8 Easy Steps

Bannersnack

Although dedicated to those who are just grasping the surface of this industry, this article may also help skilled marketers better organize themselves. 6 minutes read If you want to learn how to make an advertisement, you are in the right place.