Webbiquity

MARCH 25, 2021

The value of customer testimonials is well-researched and documented , which is why every business should solicit and promote them. Today, you need to do more to gain the most value possible from positive customer comments and reviews, and these five tips will help you do just that. Guest post by Natasha Lane. Image credit: uscreen.tv.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

NOVEMBER 29, 2019

Focus on “buyer keywords,” which are keywords that have the highest potential to turn into a customer, as they are the types of words and phrases your prospects are most likely to use when searching. Start your research by talking to your actual customers (ideally) or least to customer-facing staff in sales and support functions.

SEO 283

SEO Paid Search Agency Lead Ranking Lead Scoring 283

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. Social Media.

Spending 325

Spending Branding Brand Identity Top of Funnel 325

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Leads: You can measure how many of your fans and followers turn into leads and customers.

Lead Ranking 287

Lead Ranking Lead Scoring ROI Enterprise Management 287

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

JANUARY 19, 2023

Additionally, B2B customers usually place an emphasis on long-term relationships, while B2C customers are more likely to prioritize convenience and cost. Decision Making The decision-making process for B2B and B2C marketing differs greatly, primarily due to the type of customer each is targeting.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

NOVEMBER 17, 2020

.” This is precisely why companies are enlisting the services of digital marketers who have a wide set of skills ranging from social media to paid advertising to content marketing to continue effective engagement with customers during the lockdown. Use emails to stay connected with customers. Unsatisfactory ROI. There are 5.59

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. How to Extend Your Customer Experience Through Social Media by Harvard Business Review. Nikki Pilkington.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For instance, reaching out to influencers and key opinion leaders (KOLs) is a great way to gain new customers and spread awareness for your brand.

Social Media 306

Social Media Work Management Marketing Management Media 306

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. Do NOT however fall for applications that promise to “use the power of AI to craft original articles, headlines, ads, and more.” Not everyone is a great writer. Image credit: Suzy Hazelwood on Pexels.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Branding Brand Identity Multi-Channel 339

Webbiquity

JULY 23, 2022

To improve the customer experience and stay competitive, financial institutions have made it easier for consumers to apply for credit and create accounts. If financial institutions follow BSA requirements for the Customer Identification Program, fraud detection is always possible with the right policies and systems.

Tips 136

Tips Multi-Channel SIC Work Management 136

Webbiquity

JANUARY 18, 2022

Your business model relies on driving a high volume of low-cost transactions, rendering details of each specific customer less important. This HBS article identifies several threats to data integrity, including human error, collection errors, and inconsistencies across formats.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Webbiquity

MAY 12, 2020

But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers. Articles and posts about how to work effectively from home were big for about three weeks back in March, but people have figured that out now. What trends are you seeing from your customers?

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

MARCH 1, 2022

It also means understanding the “known” prospects in your CRM or marketing automation system and customizing content based on role (as well as everything else you know about the individual). Articles account for 5% of content distribution (up 14%), cost $2,854 on average (+23.8%), and have an average view time of 2:04.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

JUNE 10, 2021

Restaurants started offering delivery and takeaway services when previously they’ve relied on customers dining inside. She regularly contributes to various business and lifestyle blogs with articles about e-commerce, innovation, marketing and technology. This shows how crucial it is to evolve rather than stagnate.

Work Management 254

Work Management Marketing Management Paid Search Agency Marketing & Strategy 254

Webbiquity

JANUARY 20, 2021

Clearly, this can be worrying; there’s still quite a lot that companies (big and small) can do to protect their customers. The second step towards treating your customers’ information with respect is defining clear goals for using the data you collect. Image credit: Depositphotos. Identify Your Personalization Goals.

Privacy 264

Privacy Personalization Planning Marketing Management 264

Webbiquity

SEPTEMBER 24, 2019

What’s more, Sitejet includes additional features not found in many other CMSs—such as a CRM, customer portal, and project time-tracking, as well as SSL, CDN, and DDoS protection. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. Best for Customization: Joomla. Disadvantages.

CMS Development 186

CMS Development Advertising Mediums Work Management eCommerce 186

Webbiquity

AUGUST 13, 2019

Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers. Within that gap lies an opportunity to have a different kind of customer conversation, one that is driven by data. Personalization.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

MARCH 15, 2018

When you click on one to share it, you have the option to customize your update with your own thoughts on the subject, as well as with an image. The tool integrates with popular image design tool Canva to allow you to create images in-app: Once you’re done customizing it, you can add it to your scheduling plan to have it published.

Social Media 322

Social Media Tools Media Work Management 322

Webbiquity

OCTOBER 23, 2018

Rather than bombarding potential buyers with banners and TV ads, inbound marketing approaches and connects with prospective customers through useful material and content. You can incorporate high-quality content by using blogs, news articles, videos, descriptions, and web page copy writing. Social Media.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Webbiquity

DECEMBER 18, 2018

Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. The number of customers in that marketplace are finite. No company wants to lose customers or clients. There’s a great article about Rocket Internet on The Hustle.

Training 212

Training Planning Work Management Marketing Management 212

Webbiquity

OCTOBER 29, 2019

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email marketing software is a cost-effective method to stay in touch with your sales prospects and customers. Increased customer loyalty. Image credit: rawpixel from Pixabay. Better metrics.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Webbiquity

JANUARY 21, 2020

These have included long-term approaches in which hackers pose as genuine customers or suppliers. Think about it: a typical social media marketing plan involves the marketing team reaching out to potential customers and building trusting relationships. Reading this article is an important first step.

Small Business Marketing 270

Small Business Marketing Phishing Budget Programs Tips 270

Webbiquity

OCTOBER 22, 2020

By making yourself a key part of your brand, you can build a human connection with your customers. Such qualifications can require a considerable investment of time, effort, and expense, but may you win over the trust of more customers. Marketing yourself can be just as important as marketing your business.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

MAY 8, 2018

Two months ago, Webbiquity posted an article regarding mobile-first indexing. Also, because more and more traffic is driven by mobile , it makes business sense to cater to these customers. Due to the heavy reliance of mobile devices on battery power, sites should not request significant resource usage on customers’ devices.

Mobile Advertising 208

Mobile Advertising Mobile Marketing Aggregators Google 208

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. Maybe you were torn between a different set of shades, or maybe you’ve just learned from this article that color theory recommends a different color than the one you’ve settled on. Guest post by Natasha Lane.

Landing Pages 296

Landing Pages Effectiveness Digital Asset Management Work Management 296

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Customer stories, use cases, research-based presentations and how-to sessions all make great digital content.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Webbiquity

JULY 6, 2021

Given that it can cost five times more to attract a new customer than to retain an existing one , almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low. Ask your customers for feedback (and act on it).

Churn Rate 322

Churn Rate Work Management Marketing Management Comparison 322

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In this article, we take a look at why engagement on your social media platforms is so important. Guest post by Reno Macri. Image credit: CPS, Inc.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. It’s hard at first and then quickly becomes very enjoyable to publish and document your thoughts.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Webbiquity

JANUARY 12, 2016

You are pumping out multiple articles per week and sharing them furiously…. By the end of this article you will be on the road to developing a deep clarity and focus in your content strategy that will eventually skyrocket your ROI. Understand Your Customer’s Desired Outcome. What does your customer truly want?

Content Marketing 100

Content Marketing Autoresponders Content Blogger 100

Webbiquity

SEPTEMBER 26, 2017

As a result, this LinkedIn marketing strategy converted 22 percent of the leads generated into customers. To maximize the potential of those leads, make a highly targeted list of prospective customers. Your job is to stay on the side of persistent, and not annoy leads, but turn them into customers. Make a List.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

OCTOBER 1, 2019

Tools – Suitable for case studies and how-to articles. For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. This helps minimize the effort subscribers must take to move forward on their customer journey. Add product to cart.

Email Marketing 209

Email Marketing Sales Qualified Leads Lead Ranking Lead Scoring 209

Webbiquity

APRIL 6, 2021

And it certainly helps when you get a little bit of print in a large publication; we were featured in a StarTribune article in January. We’ve yet to spend any money on paid ads…a common question I get is, “What’s your CAC (customer acquisition cost)?” In February, we launched via Product Hunt. Kris: Yes.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Customers’ purchasing decisions can be significantly influenced by your video content. Videos enable prospective customers to see a product in use.

Video Marketing 302

Video Marketing Product Generation Lead Ranking 302

Webbiquity

FEBRUARY 4, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? We’re building that audience now, so it would be useful to have a ready collection of articles and advice to share with them. The Launch.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295