Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 89

Examples Product Work Management Marketing Management 89

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Luckily, there are many ways to promote your webinars before, during, and after the events.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 65

Product Tips Work Management Digital Marketing Funnels 65

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. The content gives readers insight into your company and your products or services.

Press 130

Press Personalization Brand Identity Branding 130

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. This article will explore the best techniques you can use to collaborate with other companies and grow together. . Not only that, customers often ask small businesses for referrals.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 104

Startups Peer-to-peer Studies Ideal Customer Profiles 104

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. What Are Brand Ambassadors?

Work Management 99

Work Management Brand Identity Branding Peer-to-peer 99

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Optinmonster

MAY 7, 2024

Geotargeting simply means that you’re providing custom content to visitors based on their physical location. You can use geotargeting for regional outreach, promotion of virtual events, or learning more about your customers. Location can tell you a lot more about a target customer than just their geographic location.

Rules 60

Rules Display Template Click Rate 60

Salesforce Marketing Cloud

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”? There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. This article will explore the best techniques you can use to collaborate with other companies and grow together. . Not only that, customers often ask small businesses for referrals.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. This article will explore the best techniques you can use to collaborate with other companies and grow together. . Not only that, customers often ask small businesses for referrals.

Small Business Marketing 52

Small Business Marketing Promotion Marketing Budget Enterprise Management 52

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. This will be essential in convincing buyers to invest in your products. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Run a Paid Promotion on Social Media. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. These giveaways can range from free, exclusive products to discounted services.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Optinmonster

MAY 15, 2024

In this article, I’m going to share what makes Yes/No optins so effective and give you 6 creative ways to use them on your own site. Promote an Affiliate Product Are you into affiliate marketing ? Do you have blog posts that promote affiliate products? Yes/No popups can help you improve your site conversion.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Webinar Metrics 52

Whale Pages

MAY 6, 2020

The Importance of Keeping Your SaaS Product Lean. ” Written by Simon Alcott: Published May 6th, 2020 | Updated May 6th, 2020. Together with my co-founders we worked on a SaaS product that used satellite data to help farmers fertilise their fields more efficiently. So we decided to bet on Product Hunt.

Product 52

Product Word of Mouth Work Management Paid Search Agency 52

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Promote Your New Website After double and triple-checking your website, it’s time to promote it. As brand awareness increases, so will leads and customers.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Top Rank Marketing

NOVEMBER 1, 2023

In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities. Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 139

Paid Content Features B2B Marketing B2B 139

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Sprout Social

JULY 5, 2022

In this article, we share our list of the top 15 creator-led trends. Product tutorial. Product reviews and unboxings. Product tutorial. Consumers want to see your products in action. According to the 2022 Sprout Social Index™, 59% of consumers like to see content that features a brand’s product or service.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. A person who looks it up is in the market to spend money.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Liveintent

NOVEMBER 9, 2021

Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts. You’ll learn about: Email newsletter monetization Creating valuable content experiences with first-party data Promoting products and services.

Newsletter 125

Newsletter Budget Programs ROAS Advertisements 125

Huptech Web

JANUARY 4, 2024

More consumers report finding the perfect product by seeing a targeted ad (49%) over an organic post by a brand (40%). Customеr Lifеtimе Valuе (CLV) – CLV represents thе predicted total revenue a customer еxpеcts to generate throughout their relationship with thе businеss.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. While compelling headlines grab a reader’s attention, controversy alone won’t make insights worth publishing. Deliver value over self-promotion. Be an expert. What does “proven” mean?

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Brandpoint

APRIL 13, 2023

How-To Videos People learn most about a product or service by seeing it in action. Start by brainstorming a frequent or common customer or client question to address. New Product or Service Introduction These videos explain and exhibit the new product. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SocialPilot

JANUARY 14, 2024

And to promote it, they are passing the baton to employee advocacy. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn. 3 million users post on LinkedIn every week.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75