Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. DeZao does not over-state the vagueness of the proposed legislation.

Act-On 89

Act-On Effectiveness Marketing Management Marketing Proposals 89

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 281

Paid Search Agency B2B Sales Marketing & Strategy CMO 281

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. One of the best ways to gain trust and credibility is through thought leadership.

Thought Leadership 347

Thought Leadership B2B Thought Leadership Research Practices 347

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Martech

MAY 8, 2023

If you answered all those questions affirmatively, this article may not be for you. Is AI in marketing something new? It’s worth bearing in mind that AI has long had many, many applications in marketing other than creating content. AI writing tools aim to create customized texts on demand. The AI revolution starts…now?

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Does the customer have a story you actually want to tell? Story appeal.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. Launching a new feature can be a step into the unknown — our customers are creative and will use our product in ways we didn't anticipate and ask questions for which we didn't prepare answers.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Scoop.it

APRIL 18, 2023

Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience? Neal Taparia, who runs the classic gaming site Soltiaired , explains, “We began posting articles on how to play certain solitaire games because we thought our users would find them helpful. Source: DataReportal 2.

Curation 81

Curation Brand Identity Branding Content 81

B2B Marketing Directions

JULY 31, 2022

In many cases, a potential customer will go through a thorough buying process, but ultimately fail to make a purchase. For example, a prospect may decide not to make a purchase because their current solution is objectively superior (or at least nearly equivalent) to the proposed alternatives.

Marketing Proposals 52

Marketing Proposals Case Studies B2B Sales Marketing Prospects 52

Contently

OCTOBER 19, 2018

They all wanted to know why someone from marketing and editorial was creeping on their session. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. When I write for our site, I’d like to be able to draw from a knowledge of what your team needs.”

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. In this article, we’ll focus on the last of the three. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. In this article, we’ll show you how to distribute your content so that it gets in front of as many people as possible. In reality, that’s when the real work just begins.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

chiefmartech

NOVEMBER 1, 2021

Admittedly, the coherence of these stacks were often quite crude at first, leading to marketing’s own Quest for the Holy Grail of better app integration. For decades, the mantra has been consolidation , both in the market and in our tech stacks. However, this is a very different — and for many, uncomfortable — way of thinking.

Enterprise Management 87

Enterprise Management Gartner Marketing Management API 87

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. Why would we publish content that doesn’t directly sell?”

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 165

Paid Search Agency B2B Sales Marketing & Strategy CMO 165

Vidyard

MARCH 5, 2021

Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing. It can also integrate video into your email, content, and digital marketing strategies. P is for Publish. Contents 1. Learn More.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

DECEMBER 8, 2022

Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. ESG is a self-regulating model that helps an organization be accountable — to itself and its key stakeholders, such as investors, customers, and employees. What is ESG?

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? In this article, we’ll break down: 1) The basics of brand voice and tone. Salesforce's Chris Duarte walks you through how to create marketing that really speaks to your audience. Okay now — let’s do this. Watch the video.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Video can also be used for customer service. Twenty Three.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. As per Statista , the pandemic has pushed 62% of global B2B businesses to cut their marketing budgets. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Actions can be anything, not just marketing messages, and may include doing nothing.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 102

Social Media Template Work Management Marketing Management 102

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Sales Intelligence Software Market 2019.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Contently

NOVEMBER 3, 2017

Empathy is everything when it comes to friendship—maybe it should also be everything when it comes to marketing. We’re living in an era of unprecedented data and automation, which should skyrocket our business results forward, but I have a sense that in this crazy world, we—and our customers—need human-to-human contact even more.

Work Management 167

Work Management Marketing Management Advertising Agencies Case Studies 167

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. We spent a lot of time surveying editors.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Marketing Insider Group

JULY 17, 2015

In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review. In it, he suggests that “ businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.”.

B2B Marketing 100

B2B Marketing B2B Marketing Proposals Marketing & Strategy 100

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. This quiet little segment of content marketing is slowly gaining more eyes and ears as readers crave empathy and relatable stories. For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Outbrain

JANUARY 11, 2022

With vi, we expect to deliver a better user experience and significantly more value than can be achieved by solely inserting an outstream video ad into an article page or into a content feed. Over 1,100 media owners and publishers already power their premium in-stream video placements with vi’s technology already.

Video Marketing 49

Video Marketing Advertising Agencies Marketing Proposals Acquisitions 49

Convince & Convert

JUNE 3, 2014

As a marketing director, I slip in on calls with prospective clients from time to time. This call was like most calls – a successful yet struggling marketing manager was up against bosses who wouldn’t give a real content strategy a chance. As a marketing manager, we need to understand it’s not their job to hone their craft.

Effectiveness 157

Effectiveness Ad Frequency Work Management Paid Search Agency 157

Adobe Experience Cloud Blog

JUNE 15, 2017

From the moment I was invited through the Typeform doors to launch a blog, it was clear that spitting out a dozen 500-word articles about forms and surveys each week—just so Google would be nice enough to send us a few visitors—wasn’t to be the “Typeform way.”. In the video, Rand proposed placing content on a scale of Panda Invasion to 10X.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Content Marketing Institute

NOVEMBER 24, 2017

Editor’s note: You may have missed this article when CMI published it last year. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Content Marketing Planning 110

Champion Communications

NOVEMBER 2, 2021

HeleCloud’s CTO Walter Heck’s featured in Open Access Government where he proposed that the way to a greener post-COVID economy was sustainable IT. Data centre customers are progressively distributing computational processes in the cloud. The pandemic has shifted the role of the CIO to focus more on innovation and customer service.

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Hubspot

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. If your company offers a separate product or service that can complement or enhance how the customer's initial purchase operates, cross-selling can provide an excellent opportunity to generate some extra revenue. Cross-Selling a Cheeseburger.

Cross-Selling 98

Cross-Selling Work Management Marketing Management Forecasting 98