Marketing Insider Group

JULY 3, 2023

Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Google favors sites with regularly updated content, meaning you always need fresh material.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? Image: Brafton ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

Curation 74

Curation Press Paid Search Agency Content 74

RebelMouse

MAY 4, 2022

Google Discover just got a bit more interactive. Glenn Gabe posted on Twitter that he noticed a long tap to preview function pop up on Google Discover for Chrome users. The new preview feature is another great reason to start optimizing your content for Google Discover. Optimize Your Content for Google Discover.

Google 52

Google Stats High Quality Lead Guidelines 52

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Insider Group

SEPTEMBER 4, 2012

But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. And 6 Social Media and Search articles you missed when life was too hectic. The 30 Best Content Curation Resources for Marketers.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Contently

SEPTEMBER 25, 2018

But with Google’s latest announcement, they’re about to become a lot more like twins. On September 24, Google unveiled plans for new search features. The centerpiece of the revamped search will be Google Discover , which offers users a customized content feed regardless of whether they type in a search query.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Marketing Insider Group

JANUARY 4, 2021

Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Twitter makes sense, as well. Along with your original content, curate articles to post that are reputable, such as tech publications or industry groups. Why does organic SEO matter so much?

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Different goals mean different requirements.

Social Media 322

Social Media Tools Media Work Management 322

Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results.

Google 100

Google Curation Marketing Management Twitter 100

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? It is very useful for long articles and blogs that you don’t have time to read the moment you find them.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Pam Didner

JANUARY 12, 2022

I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a marketing perspective. Happy New Year! Turn abstract concepts into concrete insights.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

KoMarketing Associates

DECEMBER 20, 2016

While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. Well-written articles looking into future trends and opportunities almost always do well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

While it’s great to see many of our articles from previous years continue to perform well, we continued to capitalize on experience, research, and analysis to create impactful content marketing assets throughout the year. Well-written articles looking into future trends and opportunities almost always do well.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. You need content, so you must create it and you must curate it.

Social Media 65

Social Media Media Curation Content 65

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Personalization 89

Personalization Branding Brand Identity Tips 89

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. Duplicate content: According to Google, Duplicate content is substantially similar to another page on the same site or another site altogether. The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Scoring 91

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Tweeted these mentions the last Thursday of every month using the brand hashtag and tagging the article authors (and other tools included in those articles alongside our brand). Click To Tweet.

Branding 103

Branding Brand Identity FAQ Content 103

Martech

SEPTEMBER 1, 2022

It uses existing copy and top search picks from Google as raw material to generate its output. Google put down its marker, declaring that AI-generated content violates its webmaster policy. However, Google may not have the means of detecting such copy. “AI GPT-3 sources its input from the top 20 pages of a Google search.

Marketing AI 111

Marketing AI Ethics Phishing Paid Search Agency 111

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Read More Related Article: 4 Senior Living Video Marketing Ideas That Will Improve Engagement. This means that creating YouTube videos is actually an excellent way to reach your target demographics. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Marketing Insider Group

JULY 22, 2015

The best social selling teams and representatives are journalists and curators; delivering the right content to the right customer on the right channel at the right time of the sales cycle. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Webbiquity

MAY 17, 2016

Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 1) Google Scholar. Google Review Count: 4,970,000. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

The Customer

OCTOBER 1, 2021

We defined ‘biggest brands’/‘popular global brands’ as those with the highest search volume on Google. We used Google Keyword Planner to curate a list of 100 of the biggest global brands according to search volume. Then we scraped each one’s mentions from Twitter and assessed which brands got the most hate. Key Findings.

Branding 97

Branding Brand Identity Opinions Amazon 97

seo.co

APRIL 24, 2021

You can use your social media as a content platform by posting on Facebook, Twitter, and Instagram regularly to draw in business. Still, at the very least, you need these pages posted with up-to-date and relevant information on your business, as well as links to your website and your business profile on services like Google My Business.

Content 98

Content Lead Ranking Lead Scoring Curation 98

Parse.ly

FEBRUARY 6, 2019

Platforms that look promising (SmartNews, and yes, still Flipboard), platforms that look like they’re slipping (Twitter), and platforms that cannot make up their damn mind (looking at you, Google). Up 15% YoY, with fairly reliable growth MoM, Google News. Google Other. YoY, Twitter is down -17%.

Traffic 108

Traffic Content Facebook Google 108

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80