Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Marketing Insider Group

APRIL 20, 2020

With activated employees, you have access to a vibrant, creative, collaborative culture. Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal. A positive, supportive work environment. The results? A highly productive company. Isn’t that enough?

Activities 262

Activities Work Management Marketing Management Opinions 262

Sprout Social

DECEMBER 11, 2019

In this article, we’ll recap what we discovered and what that means for 2020. In order for a brand and influencer partnership to work well, there has to be a level of trust between them. It’s scary when we as an agency pick an influencer because they’re interesting and creative…and then they say, ‘tell me what to post.’

Advertising Agencies 98

Advertising Agencies Campaigns Effectiveness Ad Building 98

Zoominfo

SEPTEMBER 16, 2020

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think! In order to be recognizable by customers, you need to be consistent with your branding. Developing A Channel Strategy.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

SEPTEMBER 28, 2023

Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. This is the area where I get the most excited and the type of work that has been keeping me up at night. Don’t believe me?

Marketing AI 131

Marketing AI Work Management Generation Marketing Automation Services 131

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai I have written about the importance of writing effective AI creative briefs and needed to take the next step using my own advice. Prompts tell the model what we want to see.

Generation 150

Generation API Webinar Metrics FAQ 150

Stevens & Tate

OCTOBER 31, 2023

What Marketers Are Saying About Their Marketing Misalignment Woes Modern marketing organizations are truly impressive, creative powerhouses that drive impact through their content, and backed by refined analytics and business intelligence. Find these articles interesting? It also provides a time limit for you to work on the same goal.

Trends 82

Trends Planning Work Management Marketing Management 82

Martech

FEBRUARY 22, 2024

And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. You are constantly working against friction — fielding requests, setting boundaries, facilitating discussions, setting and resetting priorities, and navigating complex workplace dynamics and interpersonal relationships.

Product 112

Product Intent Creativity Customer Surveys 112

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. They don’t suffer from mental blocks or creative ruts. But our decision is: it’s an advantage. They can generate text faster.

Tools 125

Tools Content Marketing Content Work Management 125

Martech

JUNE 26, 2023

It starts by understanding how your customers’ brains will most likely respond to creative work. But to do this effectively, you need to get out of yours. As a result, this article highlights cognitive biases that might prevent you from connecting with your customers optimally.

Trigger Marketing 109

Trigger Marketing Buyer Personas Aggregators Analytics 109

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. AT&T: When Did IoT Become A Part Of Ordering Sushi?

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Work Management Automation 133

Stevens & Tate

DECEMBER 20, 2022

September 20, 2018 / in Articles, Digital, digital media, Internet Marketing, SEO / by Nicole Wagner. Check out this article to see how AI marketing effects SEO. Creative Social Media Tool. You could also test out how the product might work. What is Augmented Reality? Three-Dimensional Thinking. Interactive Ads.

Storytelling 100

Storytelling Display Internet Marketing Search Engine Marketing 100

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 116

Advertising Agencies Creativity Advertisements Advertising 116

Martech

NOVEMBER 13, 2023

This article will discuss how to keep a great approach to top performance by continually assessing and improving it. Because, in order to continuously improve, you need to have the necessary information to do so. Innovation in the work performed. New ways of working. Determining what is working and what is not.

Planning 120

Planning Work Management Act-On Organic Leads 120

Heinz Marketing

MAY 7, 2022

LinkedIn is a tool used to manage online networks, but in order to take advantage of its purpose, it’s important to only connect with people that add value to your network. The Expectation Effect: How Your Mindset Can Change Your World. Delegation is one of the easiest and most effective ways to overcome any micromanagement tendencies.

Brand Identity 95

Brand Identity Branding Storytelling B2B 95

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Smart Company illustrates why this approach doesn’t work by contrasting the demographic profiles of England’s Prince Charles and rock star Ozzy Osbourne.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Zoominfo

JULY 9, 2019

Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ).

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Bannerflow

MARCH 11, 2021

However, it’s important to understand that paying for tech and tools without nailing the basics first simply won’t work. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Blog articles and guides. Email content. Advertising content.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Lead Forensics

APRIL 3, 2024

In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. If you work with customers across different industries, you may be tempted to just throw them all in together. An email drip campaign can work really well in combination with lead magnets.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

ClearVoice

APRIL 24, 2020

Writers are hired for their ability to mull over double-digit pages of information and condense it into an executive summary that’s engaging, accurate and most importantly, effective for the goal at stake. The same can be compared to creating an executive summary. Do tell the whole story. At the heart of an executive summary is accuracy.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

SmartBug Media

APRIL 25, 2023

In this blog article, we'll explore the benefits and limitations of AI copywriting and how different lines of businesses are using AI for content creation in order to maximize its benefits. Currently, most AI-powered copywriting tools lack this capability.

Marketing AI 52

Marketing AI Copywriting Content User-Generated Content 52

seo.co

JANUARY 31, 2023

It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. There needs to be a consistent purpose in order to enjoy sustainable results. Nothing seems to work and the excitement of progress wears thin.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Relevant Article, Comment, or Post ‘Hover’ 2.4 Sharing a Content Asset, Article, or Blog Post 2.10 Beyond the Templates–Getting Creative 3.1

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Martech

SEPTEMBER 28, 2022

Learning from failure is a good thing, but that won’t work if a mistake is swept under the rug. Cugelman had to approach marketers who made mistakes in order to document and study them. Nobody wants to admit they made a mistake, especially if they work in an office with a blame culture. Data alone will not prevent backfires.

Campaigns 120

Campaigns Paid Search Agency Work Management Marketing Management 120

Bannerflow

APRIL 16, 2020

For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started. Therefore, in this article, we have set out to answer your questions surrounding personalisation: The definition of personalisation in digital marketing.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Heinz Marketing

AUGUST 3, 2022

I started here at Heinz in the middle of the pandemic, we were already a full year in and we are still working virtually to this day. As my first job in my career field, working virtually is all I have known. I have not had the chance to work the typical office life everyone was accustomed to before the pandemic hit.

Peer-to-peer 59

Peer-to-peer Creativity Activities Advertising Channels 59

ClearVoice

MARCH 31, 2023

This information allows the AI to generate content, like articles or images using user-generated prompts. But it lacks the creativity, experience, and wisdom that professional writers or designers have. When using AI for anything visual, be sure you aren’t stealing work from other artists or designers.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Plus it’s very cost effective. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. A/b test different pricing models (e.g.,

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In a nutshell, it’s using technology to create and ingest content, as well as understanding how the technology works and what creators’ motivations are.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

ConvertKit

FEBRUARY 3, 2022

For one, a professional studio is a neutral space designed to foster creativity. They also often have access to tens of thousands of dollars worth of professional microphones, rack-mount effects, plugins, and other types of gear that most of us could never dream of owning on our own. And, in this article, we’re going to show you how.

Budget Programs 96

Budget Programs Cost Distribution Copyright 96

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Creativity is now key again – not that it ever really went away. Indeed, marketing without creativity is akin to peanut butter without jelly, or Michael Jordan without Scottie Pippen! Creativity and ROI.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. Here are a few key tips to help with effective search engine optimization: Use keywords. Blog, blog, blog.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. In this article, we’re sharing every social media marketing template we’ve ever made. These templates are fully customizable and informed by industry best practices, so you can save time and effort. Download the template 3.

Social Media 53

Social Media Template Work Management Marketing Management 53

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. When researching for this article, I instinctively began to write that the majority of users were still under 25 years of age. Learn what is working and do more of that. of the users on TikTok , 2.6%

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Anyword

APRIL 12, 2022

From unique personal experiences to working with leading corporations, these five elite copy creators have translated their adventures and challenges into some of the most effective marketing texts ever written. After being drafted into the US army and serving in the Intelligence Corps, Sugarman worked for the CIA.

Copywriting 96

Copywriting Advertising Agencies Marketing AI Advertorials 96

Adobe Experience Cloud Blog

JUNE 2, 2020

Facing cash crunch, companies will be looking at teams to double down and perform multiple tasks in order to deliver an outcome. As we expect marketing budgets to reduce and focus increasingly on value, marketers will need to learn how to use data to quickly measure campaign effectiveness. It’s no longer enough to be a specialist.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171