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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Outbrain?

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. If you create a simple 101 blog article, there’s a good chance it won’t be able to compete with the already-entrenched resources online that address the same subject.

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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The Top 3 Tips for Writing Successful White Papers

To avoid spending too many stakeholder hours - and too much money - on an ineffectual white paper, check out our article with some high-impact tips for writing effective white papers within specialized industry verticals. It may even damage your organization's reputation.

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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. The email marketer’s guide to effective marketing automation by Ryan Phelan. The post 2023 in review: Our top 10 articles on marketing automation appeared first on MarTech. Today: marketing automation. Get MarTech!

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2023 in review: Our 10 top articles on email

Martech

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. The email marketer’s guide to effective marketing automation by Ryan Phelan. The post 2023 in review: Our 10 top articles on email appeared first on MarTech. First up: Email Marketing. Get MarTech!

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

The most effective way to accomplish this is through direct hyper-personalized touchpoints. This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently.