Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

SEPTEMBER 23, 2010

How can upstart, small- to mid-sized companies build a tribe? How can even large companies with very specific offerings build a tribe? Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. Quote them in blog articles. LinkedIn Groups.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

FEBRUARY 15, 2010

A week after the election, the topic surfaced again after reading a recent article on HubSpot's blog, Are You Unwittingly Making This Disastrous Sales Mistake? Guest authored by Jill Konrath, who wrote the book Selling to Big Companies , it suggested language for more effective voice messages.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Amazon Traffic 100

Smashmouth Marketing

JANUARY 24, 2009

At least that's what Pepsico said the carbon impact was in an article in today's NY Times. The company might be trying to preempt criticism The company released a chart showing the different contributions. There is discussion of a "Carbon Label" similar to the nutrition label.

Ethics 100

Ethics Distribution Tagging Advertisements 100

Smashmouth Marketing

MAY 26, 2010

Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Looking for companies in the field of Demand Gen that work with Appointment Setting ? Let's try another one.

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. We all wake up on Mondays to a mountain of data, feeds, and emails. I can go on, but you get the picture.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

AUGUST 23, 2013

Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. Have a data team do list hygiene to correct and/or append needed data fields. Or use tools such as DemandBase to dynamically append data. Know your history. The more you know, the warmer that lead.

Cold Calling 100

Cold Calling Hubspot Lead Ranking Lead Scoring 100

Smashmouth Marketing

MARCH 19, 2009

I'm deviating from my normal article style and getting down to some math. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. Blog article Part 3? Ok, fair warning.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

I'm deviating from my normal article style and getting down to some math. Back in November I posted an article, Poker Equity and Marketing - Lead Equity. It lead to me reposting the original article, and then to my responding to several questions by email asking me to elaborate. Blog article Part 3? Ok, fair warning.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Last week's blog post sparked another discussion at a client meeting.

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Smashmouth Marketing

MARCH 24, 2009

A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages. That dreaded 404 Page not found error. It happens.

Custom Publishing 100

Custom Publishing Creativity Video Marketing Leads 100

Smashmouth Marketing

MARCH 21, 2009

A couple months ago, someone wrote to me regarding my company site saying they got an external link back to my site and received a 404 error because the linker mistakenly referenced the URL. Then one day I stumbled on Smashing Magazine's article that showed creative 404 pages. That dreaded 404 Page not found error. It happens.

Tagging 100

Tagging Custom Publishing Tips Creativity 100

Smashmouth Marketing

MAY 8, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. Alignment of Sales & Marketing.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

NOVEMBER 2, 2008

How do I stay on top of what needs to be done for the company, the house, my family, for? The article links to all sorts of online resources. When I stumble upon a recipe, food article, cooking technique or other foodie crumb that must be tried, I file it in there and make a point of cycling through the folder a couple times per week.

Tagging 100

Tagging Resources Organization Examples 100

Smashmouth Marketing

NOVEMBER 1, 2008

How do I stay on top of what needs to be done for the company, the house, my family, for? The article links to all sorts of online resources. When I stumble upon a recipe, food article, cooking technique or other foodie crumb that must be tried, I file it in there and make a point of cycling through the folder a couple times per week.

Resources 100

Resources Organization Examples Personalization 100

Smashmouth Marketing

DECEMBER 8, 2010

There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles. That said, two great blogs: Marketo's Modern B2B Sales Blog - Marketo, the marketing automation company, has several blogs , but its Modern B2B Sales blog hits the mark.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

MAY 22, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. This blog article is obviously not enough to serve every topic, but as an introduction and overview, it will set the stage for future discussion. Facebook for personal. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

SEPTEMBER 28, 2009

Companies are investing in the line item of inside sales/telemarketing as more of a strategy than a support activity. As we observed in our recent article on inbound marketing becoming the uber list to be used for outbound prospecting, these leads come with a higher value and are further along in the buying process.

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

SEPTEMBER 28, 2009

As we observed in our recent article on inbound marketing becoming the uber list to be used for outbound prospecting, these leads come with a higher value and are further along in the buying process. This combination of the increased activity of inbound marketing incrementally impacting outbound efforts is a growing dynamic.

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

AUGUST 17, 2009

Our poll, targeted C and VP level respondents at companies larger than 200 employees: If your company wants to understand a new vendor's offering, do you meet with them yourself or delegate down (Dir/Mgr)? We thought the discussion deserved a poll and some solid stats. We used LinkedIn's paid poll feature to collect the results.

Stats 100

Stats B2B Vendors B2B Sales 100

Smashmouth Marketing

AUGUST 12, 2009

Our poll, targeted 500 C and VP level respondents at companies larger than 200 employees: If your company wants to understand a new vendor's offering, do you meet with them yourself or delegate down (Dir/Mgr)? We thought the discussion deserved a poll and some solid stats. We used LinkedIn's paid poll feature to collect the results.

Stats 100

Stats B2B Vendors Opinions 100

Smashmouth Marketing

JUNE 23, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter?

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

JUNE 22, 2009

My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter?

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

AUGUST 10, 2009

The product is so rich in features that this article alone will not do it justice. As opposed to the obligatory comment from the company, I asked if I could speak with a power user. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. Genius eliminates the need for heavy IT support.

Marketing Automation Services 100

Marketing Automation Services Product Lead Ranking Lead Scoring 100

Smashmouth Marketing

AUGUST 10, 2009

The product is so rich in features that this article alone will not do it justice. As opposed to the obligatory comment from the company, I asked if I could speak with a power user. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. Genius eliminates the need for heavy IT support.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 12, 2009

The product is so rich in features that this article alone will not do it justice. As opposed to the obligatory comment from the company, I asked if I could speak with a power user. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. Genius eliminates the need for heavy IT support.

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Ranking Lead Scoring 100

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource). in this article). This is marketing budget 2.0. (ok,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource). in this article). This is marketing budget 2.0. (ok,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JANUARY 19, 2023

You can post a wealth of great information on your website through blogs, white papers, articles, and more. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. That helps to create organic traffic. It’s free and easily trackable.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130