LeanData

MARCH 3, 2021

After all, studies show that 78 percent of customers buy from companies that respond to their inquiries first. Automating your GTM processes with lead distribution saves you critical time and enables your Sales team to connect with more leads, quicker, and drives your team to book more revenue, faster.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Valasys

OCTOBER 4, 2023

Distribution is the key process in any business. While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results. In this digital era, companies have gut-wrenching competition to upscale their businesses and convert leads.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52

Exo B2B

NOVEMBER 28, 2023

It’s a distribution system for YOUR content. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. When was the last time an article published on LinkedIn went viral? You think that’s obvious?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. But you have to make sure it’s distributed effectively.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content Marketing Institute

AUGUST 25, 2020

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. Here are five tips from the five most popular CMI articles on the topic. But you can’t do it all.

Social Media 130

Social Media Media Distribution Communities 130

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. So we might be lucky if we had five hundred views on an article.”

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Outsource production and automate distribution to boost your ROI.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Adobe Experience Cloud Blog

MAY 29, 2019

That’s why we’re going to focus on another essential part of your campaign: distribution. But a lot of marketers don’t think about distribution until the very end. And though it’s often overlooked, distribution is a critical component of your strategy—it’s how people are going to see your message. Social—Keep up with the times.

Demand Generation 134

Demand Generation Paid Content Distribution Demand 134

Hubspot

JUNE 13, 2019

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Contently

MAY 30, 2018

For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. To hold off extinction, some companies have turned to the Facebook group. How are companies adapting? Facebook was originally known for organic distribution.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? It is very useful for long articles and blogs that you don’t have time to read the moment you find them.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Give it a try.

Distribution 93

Distribution Trends Budget Programs Tools 93

Contently

JUNE 13, 2018

Most of our social content links to an article or report we want our audience to read, so if they follow through to our site, that’s a better win for us. Dark social refers to the massive amount of links copied and pasted into emails and messenger apps, rather than shared on traditional distribution platforms via the share button.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Sharpspring

APRIL 29, 2020

It’s ok to be conversational but the content you share on your company page and your personal profile should depict yourself and your organization in a professional light. Post a mix of content about your organization and content that is not about the company. For example, BankBound is part of a company called PrintMail Solutions.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Scoop.it

FEBRUARY 2, 2022

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. After several hours of hard work to put an article out into the world, this feels like a wasted opportunity. LinkedIn profiles and company pages. For those you’re just about to add to your Scoop.it

Distribution 52

Distribution Curation Content Newsletter 52

BenchmarkONE

JANUARY 28, 2020

But when it comes to your content marketing , the saying goes, “If a piece of published content isn’t distributed, was it even created at all?” . What you do with your content and how you distribute it matters greatly to its success, so making sure you’re trying various methods will make all the difference. Guest-Contributed Articles.

Distribution 69

Distribution Content Advertising Mediums Broadcasting 69

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . Here’s how four of those companies have made remote employees feel part of a close-knit team — no matter how far apart they may be.” As always, happy reading and listening!

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

B2B Marketing Directions

AUGUST 9, 2020

In late February of this year, an article at the Harvard Business Review website made the provocative claim that the importance of chief marketing officers in larger companies had declined over the past two decades. Normally, this article would have generated a lively conversation in the marketing community.

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. And they’re right. For most B2B marketers, it isn’t nearly enough.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Marketing Insider Group

SEPTEMBER 11, 2015

Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content. The average Hollywood movie spends 50-60% of its production budget on distribution, and the ratio for creating and distributing your brand’s content should be similar. Even great content, however, needs a push.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange. Sensing a theme?).

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. A successful, consistent company blog takes work, coordination, and oversight, along with a regular stream of relevant, high-quality content. the better. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. Real-time content analysis is the process of measuring and evaluating the performance of an article or post as the data comes in. In other words, it’s the practice of monitoring how article performance metrics go up and down from moment to moment.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Scoop.it

NOVEMBER 28, 2019

When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it. After several hours of hard work to put an article out into the world, this feels like a wasted opportunity. LinkedIn profiles and company pages. For those you’re just about to add to your Scoop.it

Distribution 63

Distribution Curation Content Newsletter 63

nDash

JANUARY 17, 2023

Financial services companies can increase their value proposition while drawing in new leads when optimizing an educational, financial content blog. Creating a financial education blog is often a solid choice for marketing a financial services company. ” Why Are Freelance Writers The Right Fit For Your Financial Services Company?

Paid Search Agency 52

Paid Search Agency Companies Lead Scoring Lead Ranking 52

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. “ Oh, we’re B2B,” someone said.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. These include videos, webinars, podcasts, articles, and social media posts.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. It was a great way for TikTok to stay in contact with big companies like these and get them to participate in future Re: Make campaigns. For instance, these two platforms have large communities of online gamers.

Social Media 105

Social Media Paid Search Agency Social Marketing Effectiveness 105

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. Are they individuals or companies? Look at company size, location and mission. MAT Release distribution When I watched the Olympics, it was easy to see that timing was everything. Explore our distribution options! How do they shop?

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

ClearVoice

JANUARY 29, 2024

Distribute. For example, if you’re a tech company, encourage engineers, software developers, or data scientists to share their insights. The post Beyond the Marketing Department: Unlocking Content Potential Across Your Company appeared first on ClearVoice. Know your audience. Develop a strategy. Create content. Sound familiar?

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. A feature article will boost your visibility and provide further credibility to your thought leadership platform.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

The Mx Group

AUGUST 24, 2018

The content distribution strategy can make or break its success. As the go-to agency for a wide portfolio of B2B clients, we’ve tried and tested a number of distribution models and methods. You just need a few key tips: The team: Does the rest of the company know there’s new content? What do your customers read?

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67