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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Naturally, this will positively impact trust and conversion rates.

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Paid social measurement: navigating the challenges for ecommerce brands

ClickZ

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. This makes it difficult for ecommerce brands to get a complete picture of how well their paid social campaigns are performing.

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2023 in review: Our 10 top articles on email

Martech

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. How persuasive email design can influence the ecommerce customer journey by Kath Pay. But your email design can also encourage your customers to click and convert. First up: Email Marketing. Get MarTech!

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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate? Let’s get started!

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Keys To a Winning Ecommerce Strategy (Hint: Put Your Customers First)

Salesforce Marketing Cloud

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. What you’ll learn: What is an ecommerce strategy? Ecommerce has a lot of moving parts.

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13 Ecommerce Personalization Examples (+5 Strategies for YOUR Store)

Optinmonster

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

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