Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. This does two things: First, it'll help you organize blog ideas, and second, it'll keep your content diverse.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

ClearVoice

DECEMBER 8, 2020

According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons. The Benefits of Blogging. Blogs draw leads.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. How to Convert Traffic to a Sale. Author: Kevin Gibbons on the Econsultancy blog.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. What has a greater effect on SEO: blog links or link building strategies?

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

OCTOBER 12, 2010

Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Bloggers understand that their reward for this content is increased traffic and leads from search engines, social media, and other sources. At HubSpot, we have published posts with audio, video, and even cartoons.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

DECEMBER 2, 2011

As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

AUGUST 11, 2013

Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). Google just announced that it will start to feature in-depth articles in search in a special section of the main results column. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Will you be the one writing articles? Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

APRIL 5, 2018

Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Last, if your audience is active on Google+, it may be smart to add the Google +1 share button to your website -- particularly to articles on your blog. Google Webmaster Tools. Google Analytics.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. 1) Organic Search.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

OCTOBER 25, 2010

In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. Should Your Content Aim for Traffic or Conversion? What other great inbound marketing blog articles have you come across in the past week?

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

SEPTEMBER 28, 2010

Craft your articles based on the personas you have outlined. This will help you target your audience and solid blog content. Drop it into your blog and do a little editing based on how you’ve defined your audience and BOOM… you have your first article. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Single Grain

DECEMBER 29, 2020

Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. More SaaS Articles : * Is Netflix a SaaS? He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. His posts on the blog are outstanding.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. In addition to website traffic benefits, blogging helps you build more effective relationships with readers which can turn them into customers. Examples of effective blogs from marketers.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. So much simpler, right?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Maximize the Real Estate Around a Blog Post.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

NOVEMBER 15, 2010

When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. new blog articles), you want to make sure you're promoting the best of your older content. For evergreen blog articles, the metric that is the best indicator of an article's success is page views.

Lead Scoring 28

Lead Scoring Lead Ranking Landing Pages Leads 28

Hubspot

FEBRUARY 18, 2014

Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. And Dan, whose career has been steeped in the media business up until he joined HubSpot last year , couldn''t help but agree. These aren''t necessarily HubSpot-specific either.

Paid Search Agency 28

Paid Search Agency Companies Hubspot Custom Publishing 28

LeadSquared

NOVEMBER 24, 2015

I found this great article that lists the tops tools for digital marketing for different digital marketing activities. Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. Question 4. Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog. Connect with HubSpot :

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

NOVEMBER 29, 2018

Lastly, Luisa is SEO-optimized to help you organically attract more traffic and visitors. Whether you’re looking for a simple theme for your business, blog, photography, or creative website, these multi-purpose themes can be manipulated and designed to fit your exact needs. Key Takeaways: Ideal for news articles and blogs.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Hubspot

FEBRUARY 28, 2011

The Like button was a simple one-step sharing process, while the Share button allowed users to share a headline, blurb and an image for an article in a multi-step process. Prior to these upgrades to the Like button, only a link to your article would appear in a users recently activity, which receives less attention than the profile Wall.

Facebook 28

Facebook Press Social Networks Traffic 28