Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JUNE 20, 2013

He suggests that marketers should take a page out of journalists’ book and write in the style of the inverted pyramid -- a structure of writing where you provide the most important information in the first paragraph or two, and then reveal increasingly less important information as the article progresses. Have no fear!

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Hubspot

JANUARY 2, 2015

Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. An inability to feature relevant and timely articles. We were going to redesign our blog with major goals in mind. Laid articles out with better title and image balance.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. If you already have a CMS, such as HubSpot , it’s simple to add a blog.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

OCTOBER 5, 2011

Personally, I've written dozens of headlines for an article before finally deciding on the one that made the final cut. To save you some time, we wanted to give you a jump-start on succeeding at this critical aspect of business blogging. 13 Awesome Headlines for Business Blogging Success.

Business Blogging 28

Business Blogging Business Statistics Hubspot 28

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Blogging content is still effective. Active blogging improves reach. That’s an increase of 67% YoY.

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Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

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Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

Guidelines 28

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Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot : I haven't.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. This does two things: First, it'll help you organize blog ideas, and second, it'll keep your content diverse. Diverse articles solve for your customer at every stage of the buyer's journey. Headers separate the large portions of text in your articles.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

DECEMBER 10, 2010

Twitter also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing. Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Connect with HubSpot :

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

ClearVoice

DECEMBER 8, 2020

According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

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Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

MARCH 2, 2011

We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog article?

Analytics 28

Analytics Blogger Click Rate Hubspot 28

Hubspot

AUGUST 11, 2013

Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). Google just announced that it will start to feature in-depth articles in search in a special section of the main results column. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ).

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Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

AUGUST 27, 2010

We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Blogging Best Practices. Before even starting to blog, Kuno Creative’s John McTigue feels that one of the most important steps in blogging is to set up goals each month. Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Business Webinar Metrics Inbound Marketing 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

SEPTEMBER 30, 2010

How do you generate new blog article ideas for your business blog? Free Webinar: Blogging for Business. Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Connect with HubSpot :

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Will you be the one writing articles? Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

NOVEMBER 23, 2011

No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Connect with HubSpot :

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. As a result, articles like these go right over the head of your audience.

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Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. Titles and Content Details.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

NOVEMBER 1, 2010

If you're a business blogger who is trying to make the most of your blog by regularly cranking out content, chances are you're familiar with the pressure. In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger Content Landing Pages 28

Hubspot

MAY 24, 2010

Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Our top article offers some useful tips for staying motivated during those trying, early months of blogging. Download the free webinar to learn how to create a thriving blog.

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

NOVEMBER 11, 2020

Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Once you're done creating the quality content, you still have the challenge of presenting it in a way that clearly dictates what your blog is about.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 25, 2010

In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement. Marketing Takeaway: Feed your blog with a balance of different types of articles to attract new readers and convert more customers.

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28

Hubspot

MAY 10, 2010

Our top pick of inbound marketing articles to kickstart your week gives you a great overview of the concept of geo-marketing, focusing on why it should be important for small and medium-sized businesses. Her article, is her own attempt at putting one together for newbie bloggers. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Single Grain

DECEMBER 29, 2020

Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. More SaaS Articles : * Is Netflix a SaaS? He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. His posts on the blog are outstanding.

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Blogger Business Blogging Sales Management Enterprise Management 119