The bloggers are the victims of bad blogger outreach
JULY 3, 2012
I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. — and are not married yet, what’s wrong with you!?
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. How to bookmark websites will depend on the browser you're using. 22 Websites Every Blogger Should Bookmark.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Actually, Madda Fella is really underutilizing their YouTube site. Influencer Outreach.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Mobile Prioritization in Google Search Results. last month.
How To Analyze and Grow Website Visits
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Possible sources of referral traffic links include: • News articles in trade, local or business publications. All of them!
Creativity with Blogger; using it to make quality websites beyond the Blog
NOVEMBER 15, 2010
Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it?
You can do some amazing things with Blogger
JULY 28, 2011
Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. Using blog software for a website? know - unexpected, right?
9 Tips to Spot Amazing Article Writers
SEPTEMBER 8, 2014
Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche. Here’s a list of 9 quick tips to help you spot amazing article writers. 1. When trying to find article writers, Google can be your best friend. Simply search the following keyword: “your location freelance writer”.
Why Google Doesn’t Like Your Flat Website
B2B Marketing Traction
JULY 9, 2013
I follow several search engine optimization blogs, and I thought I’d share some observations now that the algorithm changes rolled out in several Google releases code-named “Panda” According to Eric Enge of Search Engine Watch , the algorithm changes in Panda affect websites that Google sees as “flat” for a couple of reasons. Think again.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business. Here are seven ways to look down on your competitors on search results! 1.
Owning Google Search is so easy–yet very very hard
AUGUST 27, 2013
It’s the same thing with search engine optimization (SEO) and Google. . From legions of active Google-paid reviewers to a billion passive reviewers who create very useful patterns that Google can now recognize real-time and then put it through a Turing test , if you will, to check to see if various and sundry memes, virals, videos, and popular content are propagating for real or as a result of a promotional command and control structure aimed at gaming search for fun and profit. Related articles. Image via CrunchBase. couple years ago, SEO held a lot of secrets.
Google is a lying liar that lies
SEPTEMBER 2, 2014
Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. If you dominate image and video search in your vertical it can really help your general ranking everywhere else. Matt Cutts’ Search Quality Team.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Within Individual Articles. But have no fear! link] ).
SEO: 3 Things Journalists and Bloggers Can Learn
Writing on the Web
FEBRUARY 21, 2013
From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. But everywhere I attended (there were three courses per day over four days), even opening paragraphs ignored this online basic fact of life: When publishing online, your content must be optimized for search engine indexing. What’s this article about?
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
Upgrade your lame agency website into your social media brand HQ
DECEMBER 4, 2012
Every time my article explicitly says “Blogger Outreach” the server will turn that phrase into a hyperlink and that link will go to the page on Blogger Outreach — and if I change things up, I can change than point-to link to somewhere else and it will change every instance … erm, instantly. Related articles. Image via CrunchBase. What is home?
Your keywords suck and are outdated
OCTOBER 2, 2012
You probably built your website years ago by now. As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart. Related articles.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. development (is anyone listening?),
Using Blogger to make quality websites beyond the Blog
NOVEMBER 15, 2010
Pinch Gallery For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it?
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search? Stop It!
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. Move on.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. What’s different is how Google is attempting to leverage its dominance in search as it approaches social. It’s another way Google is taking full advantage of its search and personalization functionality to drive social sharing. How To Add +1 Button to Blogger – A guide from Blogger.
Reproduce all your own stuff on your professional page
NOVEMBER 17, 2015
For example, I am writing this article for Biznology, an esteemed source of industry news. plan to copy all my old articles and posts them onto Gerris Corp’s website over time — bringing all of my own personal content to roost where they can help me connect with my future customers and clients. It’s time to call all of your content home. Like this post?
17 Foolish Mistakes to Avoid as a Guest Blogger
MARCH 13, 2012
Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Are you trying to rank in search for a particular keyword ? Do a Google site search (in Google, search site:www.
11.5 Amazing Content Creation Tools for Becoming a Super Blogger
JUNE 25, 2013
For the uninitiated, it’s a pretty hard-to-hack website that defies definition; combining principles of both bookmarking and social media networks. The website has been dubbed a “meme breeding ground,” and it’s the perfect place to discover images and concepts that are just beginning to gain steam. 5. Your content is really only as good as its context. Probably not. Google Alerts.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Time for a New Definition of SEO by Search Engine Watch.
Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
JANUARY 15, 2014
However, August’s in-depth articles update and the Hummingbird algorithm changed the game the most. Search in 2014: A Glossary of Best Practices. After 10 months where the search engine’s public authority measure wasn’t updated and plenty of speculation occurred that it would be gone forever, this public measure of authority was finally updated December 6th.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”).
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. Once your blog gains momentum, you’ll become a lean machine which is able to utilize your content assets to generate social media followers, email subscribers, and high search rankings. Reach Your Tipping Point.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. And, YouTube is the second most popular search engine right under Google Search.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Like what? Will Traditional, Social Media Blend? Digg this!
10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers
Social Media B2B
DECEMBER 18, 2013
Use prominent influencers in your sector to gain reach, trust, and drive traffic to your website. Do a Twitter search to find your industry leaders, and influential customers. Tweet their blog articles. Show that you read your leading influencer articles – and that you appreciate their knowledge. Network with influential bloggers in your niche.
Google Authorship is Changing the Game for SEO and Digital Marketing
JANUARY 21, 2013
At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). Image via CrunchBase.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. What are the latest trends in search? Do websites even matter any more? March 2010.
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
It’s a concept that was developed as a defense tool for website owners, but it’s also a tool that search engines use regularly. The nofollow link makes that possible by telling a search engine that a link does not have value. Circa 2005, search engines and businesses were dealing with many consistent spam issues. Content spam was prevalent. Comment spam. Summary.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Even though Public should cover your inclusion in Search, you still need friends, circles, engagement, and sharing. Image by entertailion via Flickr.
Google Authorship brings your staff out from behind your brand
NOVEMBER 12, 2013
It’s my experience that stitching your employees to your brand and your company as tightly as possible could only help the credibility and clout of your site, suggesting to the robots, bots, and algorithms that you’re kind of a big deal, thereby bubbling to the top of Google Search. Related articles. Your corporate site is just dandy. So, But it’s not for everyone.
Best Random but Interesting Marketing Posts, Articles and Resources of 2011
APRIL 20, 2012
Find the answers to those questions and more here in eight of the best hard-to-categorize-but-worth-a-read marketing posts and articles of the past year. Among the research results presented here, “Only 5% of online shoppers surveyed say they are primarily influenced by social media to visit a top retailer’s website. Is social media worth the effort for online retailers?
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
What do only 48% of searches result in? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. iMedia Connection ). 7 SEO and Search Stats. billion Google searches, with 78% of U.S. 33% of organic search clicks go to the first result. SocialTimes ).
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up? And more.