Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Are you up against SERP monsters like Amazon? How much SERP space are they taking up? Competition.

Keywords 60

Keywords Intent SERP Ad Building 60

Moz

JANUARY 14, 2020

This stat summons the final wag for the long-tail of smaller specialist retailers. For example, www.outboardengines.com could dominate the SERP and then affiliate link or dropship product, making for a highly profitable small business. Google Analytics is astonishingly rigorous at suppressing social media success stats.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ClearVoice

SEPTEMBER 23, 2021

Higher rankings in SERPs. The first step to optimizing published content is to use analytics to identify topics already getting engagement and traffic, then tweak and update the content so it will reach more users and persuade them to act. More valuable incoming links. Increased and steady flow of organic traffic . Click To Tweet.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

seo.co

NOVEMBER 18, 2021

There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Sharpspring

NOVEMBER 17, 2021

how hard it is going to be to rank your content on the first page) and generate the SERP snapshot showing some recent movements: Keyword clustering is a solid technique that will help you identify topics behind those keywords and optimize your future video for a group of search queries rather than an individual keyword string.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Directive Agency

APRIL 15, 2022

Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

BenchmarkONE

AUGUST 31, 2022

Keep up-to-date information on your Google business profile to increase credibility and increase your rank in SERP. Stats show that 97% of consumers will read online reviews to discover local businesses, while 12% do so daily. Analytics Review and Competitor Analysis. Use Google Analytics to audit your website.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. A social media marketing agency, for example, might use keywords "marketing industry," "social media agency," "social post scheduling," and "social network analytics.".

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 100

Moz

FEBRUARY 4, 2020

You can find Discover stats under the performance section. Google Discover analytics data is fairly new, and therefore limited. There isn't currently a native way to segment this traffic inside Google Analytics. To track user behavior data, this article provides a technique to track it inside Google Analytics.

SEO 93

SEO Marketing AI Trends SERP 93

Outbrain

JUNE 22, 2020

Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. How prominent are videos in SERPs? Featured Video (Enhanced appearance) – A featured video is a video that takes the top of the SERP (position zero, if you will).

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

BenchmarkONE

JANUARY 21, 2019

When used in tandem with Google Search Analytics, you’ll be able to make better decisions for your site content and search optimization. See which pages are getting the most clicks, which ones are turning up in top positions in search results (SERPs), which terms are generating the most impressions, and the CPC for different keywords.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

seo.co

SEPTEMBER 13, 2021

PPC generally involves number-crunching and analytics, while SEO is more geared towards subjective content, especially for on-page SEO. Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 They come from SERPs—specifically featured snippets! With voice search, the ability to dominate “position zero” in SERPs becomes super critical. Improve your #sitespeed.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Method and Metric

NOVEMBER 6, 2020

SERP performance tracking. Tools like Stat (I’ll never get used to calling it Moz) and Local Falcon allow you track how your website ranks at a hyper-local level. Giving your customers a direct line to your associates can help you move them over that finish line. Customer Profiles. Surrounding postal codes.

SEO 52

SEO Business Ideal Customer Profiles Long Tail Marketing 52

Sprout Social

JANUARY 10, 2017

Another solution is to look at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. Target Google SERPs. Use Google Analytics to find your posts with the most traffic. Embed Videos in Your Blog Posts.

Youtube 109

Youtube Paid Content Promotion Advertising Channels 109

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Rob : In today’s Google, there’s really, for the vast majority of queries, no such thing as a national SERP anymore. Moz Local vs Local Market Analytics. Sarah holds a J.D.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Outbrain

OCTOBER 17, 2018

This year – as always – all the important topics were covered, from analytics and optimization to content strategy and paid promotions. STAT, recently acquired by Moz , gave insightful data-based tips to shape up your local SEO and smart segmentation. Such an interesting character! See his magic once again here.

SERP 24

SERP eCommerce Conference SEO 24

SnapApp

JANUARY 13, 2012

The +1 button, which appears on all Google+ brand pages, in Google search engine results pages (SERPs) and can be integrated as a social sharing icon on any web page, will also impact results, the company says. Google+ will soon be rolling out a robust analytics feature , which can also be integrated with static website stats.

Google 48

Google Optimization Buzz Lead Scoring 48

Moz

JANUARY 5, 2020

In competitive markets, come check out our beta of Local Market Analytics for a multi-sampled understanding of who your competitors actually are for each location of your business, depending on searcher locale. If you need help earning reviews, check out Alpine Software Group’s two good products: GatherUp and Grade.Us. Audit your competition.

Google 78

Google SEO CAN-SPAM Communities 78

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Source: StatCounter Global Stats – Search Engine Market Share Interesting, right?

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Google Analytics and Hotjar are great tools for these metrics.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 15, 2022

Try adding a few sentences or paragraphs here and there with relevant keywords to provide more detail, linking to updated sources, adding new stats, improving headers to incorporate the keyword and be more descriptive, etc. . ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent.

Traffic 98

Traffic Organization CTR Cold Calling 98

RebelMouse

MARCH 12, 2024

Ensure a Mobile-First Experience: A website without mobile compatibility falls behind in the SERPs (search engine results pages). RebelMouse's comprehensive analytics tracking helps you understand what resonates with your audience on each platform, tailoring your content strategy.

CMS Development 105

CMS Development Industry CMS Template Lead Scoring 105

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. Using schema can also positively impact user experience and brand perception, and boost your competitive standing in the crowded SERPs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Webbiquity

DECEMBER 19, 2016

Web analytics tools like Google Analytics or Clicky are great for the former. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 16) STAT Search Analytics. .” Search engine optimization offers a broad array of measurable elements. 1) SerpBook.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

accelerate agency

SEPTEMBER 1, 2020

Capturing a featured snippet opportunity is a great way to improve your visibility on the first page of Google SERPs. They’re shown at the top of Google SERPs. That’s because they’re displayed to searchers above position one on the SERP. Not all SERPs have a featured snippet. of the SERPS. Interested?

Features 52

Features SERP Long Tail Marketing Wikipedia 52

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. How to Win at The New Zero-Click Game. data and opportunity.

Keywords 88

Keywords Hubspot SEO Research 88

Moz

JANUARY 16, 2019

Posted by TheMozTeam Google is all about serving up results based on your precise location , which means there’s no such thing as a “national” SERP anymore. Follow along and learn how to set up a statistically robust national tracking strategy in STAT , no matter your business or budget. Let’s pretend we’re a large athletic retailer.

Marketing & Strategy 49

Marketing & Strategy SERP Stats Keywords 49

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111