Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

BenchmarkONE

AUGUST 31, 2022

Keep up-to-date information on your Google business profile to increase credibility and increase your rank in SERP. Stats show that 97% of consumers will read online reviews to discover local businesses, while 12% do so daily. Social media is a marketing channel , and your small business should be utilizing it.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

Moz

FEBRUARY 4, 2020

Like any form of search, you can use Google Search Console to see how well your articles are performing in Discover. You can find Discover stats under the performance section. Google Discover analytics data is fairly new, and therefore limited. SERPs will continue to evolve. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

Outbrain

JUNE 22, 2020

“Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage. 99% of people who use video for marketing say they’ll continue using video in 2020. How prominent are videos in SERPs? Analytics provided in the creator studio.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Step 3: Find the optimal impression level in GSC for your data.

CTR 53

CTR API Impressions SERP 53

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. Another solution is to look at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. Target Google SERPs.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. The SERPs are changing (and for most of us, not for the better).

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

FEBRUARY 15, 2022

And three “within striking distance of page 1” Moosend posts: The 9 Best Email Marketing Services In 2021. Try adding a few sentences or paragraphs here and there with relevant keywords to provide more detail, linking to updated sources, adding new stats, improving headers to incorporate the keyword and be more descriptive, etc. .

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. Learn how to rank #1 on Google with our Ultimate Guide to SEO What Is Mobile SEO? That’s a big mistake.

SEO 85

SEO Lead Scoring Lead Ranking Mobile Marketing 85

Single Grain

MARCH 6, 2020

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Single Grain

APRIL 14, 2023

If you don’t track the right set of SEO metrics, you can’t determine your SEO marketing returns on investment. You can track traffic volume using tools like Google Analytics and Google Search Console. A low SEO ROI would indicate that you need to improve your marketing strategy. Let’s begin!

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Webbiquity

DECEMBER 19, 2016

Web analytics tools like Google Analytics or Clicky are great for the former. For the latter, SEO practitioners and digital marketers turn to rank tracker (a.k.a. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

Moz

OCTOBER 8, 2019

It's also a must according to W3C, meaning no page is valid with a missing title tag. Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. SELECTOR COUNT <meta name="google-site-verification" content="."> Google Tag Manager.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Moz

MARCH 1, 2019

Be specific: Don’t let vague industry marketing jargon water down your goals. In Google Analytics, you can set up goals to measure how well your site accomplishes its objectives. Scroll depth tracking can be set up in your Google Analytics. One of the most precise ways to do this is with Google Analytics.

SEO 49

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 49

Convert

DECEMBER 23, 2021

Check it out: Get More SERP Visibility with Search Engine Optimization. And if you’re one of the first 5 results on Google SERPs, you get 67.6% Peek at the Analytics. Shopify has in-built analytics to help you monitor some basic metrics. Google Analytics is fantastic for this.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

ClearVoice

MARCH 26, 2021

A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. It’s evidence of a silent epidemic coursing through the content marketing world, known as the content gap. What is a content gap analysis? Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

NOVEMBER 20, 2020

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . Content Marketing. Project Management and Team Communication. Social Media Manager. Content Marketer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Initial Program Work. Related Resources.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

Moz

JANUARY 16, 2019

Posted by TheMozTeam Google is all about serving up results based on your precise location , which means there’s no such thing as a “national” SERP anymore. Follow along and learn how to set up a statistically robust national tracking strategy in STAT , no matter your business or budget. Ready to get started?

Marketing & Strategy 49

Marketing & Strategy SERP Stats Keywords 49

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

AUGUST 28, 2019

Link Building for SEO: The Definitive Guide is a great power page: It comes in at more than 4,500 words, and it’s easy to navigate via chapters: And it comes up on the first page of Google for both “link building for SEO” and “link building”: Some stats on Brian Dean’s power page: It has more than 10,000 social shares.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Outgrow

OCTOBER 26, 2022

16 Content Marketing Tips Every Marketer Needs to Know. Content marketing is the future of marketing that holds the light for it to shine bright. Statistics show that most marketers using content marketing plan to continue investing in the same in 2022. What Is Content Marketing?

Tips 59

Tips Planning Outgrow Content Marketing 59

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Scoop.it

MARCH 30, 2023

The impact of this is that people could search for topics covered on your website, but your site would never appear on the search engine result pages (SERPs). And since search engines are one of the major sources of traffic, with Google alone getting over 80 billion monthly visits , you’ll be missing out on a whole lot of traffic.

SEO 92

SEO Practices Lead Scoring Lead Ranking 92

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. But if you really want to grow your business on the Internet, you probably need the help of marketing experts. Top 8 Digital Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Wait, what are you managing?”. What is content marketing? Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. By including keyword research tools in your content marketing toolbox. We’ve used “b2b content marketing.” How to Use SEMrush. ” Press Search.

Keywords 76

Keywords Paid Content Traffic Research 76

Directive Agency

AUGUST 18, 2017

Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. Today’s SERPs are blended. Hotjar is an all-in-one visitor behavior tool to help developers, designers, and marketers drive more conversions. Google Analytics. Image Source ). Image Source ). Conclusion.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Optinmonster

JUNE 5, 2020

Ahrefs is a tool for SEO and content marketing professionals. digital marketing professionals) can expect from Ahrefs. Next, we have the logos of companies like Netflix, Facebook and Adobe, all of which use Ahrefs as part of their marketing strategy. There isn’t a better example here than Google’s own homepage.

Design 94

Design Conversion Examples Tips 94

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Ray “Catfish” Comstock explains how to divide the SEO data analytics process into three main phases–performance reporting, opportunity identification (e.g.,

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Single Grain

OCTOBER 6, 2020

Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. Book My Free Content Marketing (and Updating) Consultation. The tools I used are: ClickFlow (our own SaaS tool), Ahrefs , Wayback Machine and Google Analytics. How I Gathered the Data.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111