SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries. The post Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3) appeared first on SmartBrief.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Search Engine Journal

FEBRUARY 16, 2023

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. The post Google Analytics: New Features For Managing Large Data Sets appeared first on Search Engine Journal.

Analytics 114

Analytics Features Google Sample 114

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

MARCH 7, 2024

In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools. Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. What is a competitive analysis report?

Analysis 93

Analysis Marketing AI Examples SWOT 93

Martech

JUNE 2, 2023

For example, Google only officially announced the deprecation of Universal Analytics in 2022, so ChatGPT couldn’t say when this would be. So, how can we use ChatGPT and other generative AI tools? Instead, time can be saved by instructing ChatGPT to produce analyses from sample data without heavy programming. Get MarTech!

Marketing AI 97

Marketing AI Analytics Practices Generation 97

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

JUNE 21, 2016

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews.

Google 154

Google Tools Best Practices Planning 154

RebelMouse

JANUARY 5, 2024

Use analytics tools like Google Analytics or Google Search Console to examine metrics such as website traffic, bounce rate, CTR, trends, drop-off rates, and user behavior. Select Your A/B Testing Tools Selecting the appropriate A/B testing tools is the first step in improving content, be it a blog post, an email, or a web page.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Hubspot

APRIL 4, 2023

I do this by using data and analytics to learn more about customer behavior and preferences. I'm already testing different AI tools, and I'm excited to see how this technology can help my clients streamline their marketing efforts." I'm excited to see where that goes." Experience and Background Questions for Consultants 9.

Consulting 70

Consulting Sample Work Management Marketing AI 70

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. How to get the most marketing juice out of AI today Don’t let AI’s current limitations keep you from benefiting from what AI tools can do today though.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Contently

JANUARY 23, 2020

Rich with reliable data and takeaways about the speed of any web page, Pingdom’s performance tool is useful for anyone who deals with website testing. Pingdom’s page load testing tool has attracted more than 1.3 According to SimilarWeb , the tool receives more than 1 million visits per month.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Sample review: “The software, analytics, and support are amazing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

Anyword

OCTOBER 5, 2023

A Performance Writer understands that AI can, nonetheless, be a powerful tool to expand your idea generation capabilities. By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. And they seek out tools to scale their success in both organic and paid posts.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Webbiquity

MAY 31, 2016

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. Sample review: “Aggregates the best of the web.

Tools 100

Tools Best Practices Enterprise Management PR 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. The Google Analytics connector.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Webbiquity

AUGUST 2, 2016

Fortunately, there are now tools that allow even the design-challenged to produce professional-looking infographics. Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. Infographic Creation Tools. 1) Piktochart.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Spiralytics

JANUARY 25, 2023

In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. You might think, “How good it would be to have a tool that can show how users interact with our campaign.” Let’s see how this powerful tool can help in your content marketing campaign!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

SmartBug Media

FEBRUARY 28, 2023

Utilizing tools in Klaviyo, e-commerce brands can automate their email and SMS marketing while creating personalized shopping experiences. Primary Tools in Klaviyo You Should Be Using 1. Klaviyo Is a Powerful Tool—and You Know What They Say Comes with Great Power. that’s just the start!

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Spiralytics

MAY 1, 2023

Here are its key features: Benefits of Hubspot All-in-one platform : Aside from CRM data management, it also has marketing, sales, and customer service tools. Maximize the reporting tools by building custom reports, dashboards, and attribution reports. Are you using other tools that are storing your data?

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Computer Market Research

JANUARY 26, 2022

In-store displays and product sampling. Getting your company the right tools will be what ultimately makes or breaks the success of your promotions. What to Look for In a Tool for Managing Trade Promotions. One of the first tools you need to get is optimization software for your trade promotion marketing. Price Discounts.

Budget Programs 60

Budget Programs Work Management Marketing Management Promotion 60

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. A: Yes, you can measure CX with social listening and sentiment analysis.

Conference 96

Conference Digital Transformation Sample Touchpoints 96

Vision Edge Marketing

MARCH 30, 2021

To address this pressure, CMOs have invested significant resources, especially in terms of technology, to facilitate their ability to improve alignment, accountability, analytics, and operational excellence. According to ChiefMartech the average enterprise now uses 120 marketing technology (Martech) tools. It was a tactical role.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Martech

MARCH 13, 2024

AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. I’m advocating that we all ride this wave by rolling our sleeves, experimenting and embracing AI tools. We have devised tools to gauge our progress.

Marketing AI 111

Marketing AI Efficiency Creativity Copywriting 111

Martech

JUNE 29, 2023

It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. Let us know: Are you ready for Google Analytics 4? Here’s a sample of comments — positive, mixed and negative — we’ve gotten from you. Training sources are few and not easy to follow.”)

Marketing Analytics Tools 91

Marketing Analytics Tools Analytics Budget Programs Sample 91

Martech

DECEMBER 14, 2023

Unacast has partnered with Google Cloud to leverage Google Cloud’s Vertex AI platform and Unacast’s location analytics platform to power Unacast’s gen AI chatbot, Una, which provides location intelligence to customers. The tool also has an upscale feature that improves the quality of any image up to 4K resolution.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency API 97

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Sprout Social

APRIL 25, 2024

It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series. Social media analytics spreadsheet Paid and organic social media strategies go hand in hand, but more strategies means more metrics to track. Get the template 17. Get the template 20.

Social Media 80

Social Media Template Work Management Marketing Management 80

Convert

MARCH 10, 2022

But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it. Optimize is Google’s free web experimentation and optimization tool. It’s an amazing tool, no doubt, especially when you want to get your feet wet in A/B testing without committing some funds.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing AI 109

Marketing AI Allocation Generation Planning 109

Oktopost

NOVEMBER 16, 2021

And Oktopost has a new tool for that: Influenced Opportunity reporting. Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. Oktopost’s Influenced Opportunity Report. Oktopost’s Influenced Opportunity Report.

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Mass Analytics

DECEMBER 19, 2022

The deployment of Pooled Regression allows to: • Increase data size and the confidence in all measures (T-stat): Often, the most practical way to decrease the margin of error is to increase the sample size. This means that the more observations we have, the narrower the interval around the sample statistic is.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98