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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

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12 Essential Marketing Analytics Tools for 2024 (Free & Paid)

Ahrefs

In this guide, we’ll go through twelve tools that will help you identify your best-performing tactics, and content, enabling you to do more of what works. Google Analytics 4 (GA4) comes with almost everything you need to see how … Read more ›

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Best Ecommerce Analytics Tools Compared

The Daily Egg

When it comes to ecommerce analytics tools, we hate to brag, but we are the experts. The post Best Ecommerce Analytics Tools Compared appeared first on The Daily Egg. This is one of our primary.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Performance analytics.