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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Stop doing charts in Excel.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

People who comment on a Genoo-hosted Web page or subscribe to a Genoo-originated RSS feed can be loaded into the system as contacts and these activities can factor into their lead score. To the current topic, it has also added a “Twitter Prospector” to reduce the labor required to mine Twitter for leads.

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How to Optimize Your Social Media Workflow

Sprout Social

responding to Twitter mentions) and not planning, then you may benefit from a social media workflow plan. Review social media analytics. Review social media analytics from previous month. For example, when you publish a blog post, do you share it automatically to Twitter? Automatically Post from RSS.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

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