Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Back then, they were an easy-to-deploy Web site script that captured detailed visitor behaviors. Does that make them a Customer Data Platform?

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

DECEMBER 16, 2018

What this means for CDPs is that even vendors who started out simply assembling data or building databases have added applications, typically starting with analytical features such as segmentation, visualization, and predictive modeling, and then moving further towards execution with message selection and experience orchestration.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

MAY 21, 2015

Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JULY 3, 2014

Rotating banners on the company Web site position StrongView as a “product platform” and “marketing cloud” as well as mentioning “cross-channel lifecycle marketing”, “present tense marketing”, “true one-to-one communication” and “the first customer insight solution supporting unlimited cross-channel interaction data”.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 17, 2016

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). Again, though, they fall short on other parts of the definition, in this case the one related to journey mapping.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 24, 2016

Attendees I spoke with were uniformly pleased with the quality of the presentations. I’d love to see a track of sessions analyzing product groups within the big landscape: i.e., one for marketing automation, one for content marketing, one for marketing analytics, etc. You’re welcome. Over-all, the conference went tremendously well.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JUNE 7, 2017

It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier. Pega Vice President for Decision Management and Analytics Rob Walker gave a separate keynote that addressed fears of AI hurting humans.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

JUNE 3, 2017

Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. At present, users have to control this manually through campaign and message rules. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Some will be the topic of other MarTech presentations. Focus on the analytics layer. So the only piece the company can expect to own is the analytical layer – the bidding and content engines. I have no trouble talking about that.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

DECEMBER 19, 2017

If we allow that a deployed CDP could be present in companies where one customer-facing system does almost everything or the customer facing systems are connected to marketing automation or CRM, then 74% of the deployed CDPs are covered.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Customer Experience Matrix

FEBRUARY 7, 2016

I've presented the vendors listed in the two review sites below, grouping them based on which site included them and whether I qualified them as relevant to a quest for an attribution vendor.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. Most of the content followed the arguments I made here a couple of weeks ago, about the challenges of coordinating multiple specialist AI systems.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

MARCH 24, 2011

It was a good chance to dive into this particular sector of the marketing analytics universe. Another version of the program will be presented in San Francisco in July; the company also live streams a free Webcast. You can also download selected presentations from yesterday.)

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

MARCH 29, 2011

IBM defines marketing automation as digital analytics, and puts digital analytics at the center of the business universe. The only thing that can be handled separately is marketing analytics, just like other types of specialized analytics. Now, don’t take this to mean that I’ve swallowed the Smarter Commerce Kool-Aid.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?)

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

JULY 25, 2014

But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack – a view I share wholeheartedly. The likely result is to switch the focus of competition from assembling data and providing a database to making clever use of the data through things like advanced analytics.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Kurimsky described how her firm uses analytics to identify the best channel partners for her suppliers.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2013

RightWave staff also helps with data quality and analytics, two other areas where many marketing departments lack expertise. Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

APRIL 11, 2011

The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

MAY 15, 2007

The general theme of the combined business is “real time analytics”. Those applications may sound barely relevant, but all are enriched with analytics in ways that make perfect sense. The search system uses analytics to help infer user interests and also lets users control results so the users are shown items that meet business needs.

Marketing Management 120

Marketing Management Cost Per Click Paid Search Agency Companies 120

Customer Experience Matrix

NOVEMBER 18, 2011

Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. It also needs ways to present the information so marketers can easily understand it. But the focus is now shifting to marketing campaigns that are delivered by mobile.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 6, 2017

The system uses the score to identify the most effective items for each journey stage and to recommend which items should be presented in the future. Note that neither TrenDemon nor Adinton’s summary metric is presented as estimating incremental value.) These and other inputs are combined to generate an attribution score for each item.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

MARCH 1, 2007

But the real question is whether non-analysts would have the patience to work through even this sort of guided presentation. But if that’s really the case, are we just kidding ourselves by trying to make analytics accessible to non-power users? The ultimate fallback, of course, is to have someone else do the analysis for you.

Tools 120

Tools Work Management Analysis Sample 120

Customer Experience Matrix

JANUARY 2, 2007

Its most important point is that reacting properly to customer events is not simple: it requires combining “rules, policies, inferencing, and analytics—both statistical and probabilistic—to produce complex models of reasoning via events, customer data, time, and analytics.”

Enterprise Management 120

Enterprise Management Marketing Management Paper Touchpoints 120

Customer Experience Matrix

MARCH 10, 2009

The presentations are considered confidential, so I can’t go into details. SAS sees itself as selling software applications for specific tasks (like credit risk analysis) rather than the underlying analytical tools. I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

NOVEMBER 5, 2009

But the other presenters disagreed, largely arguing that the separate groups have distinct needs. But even though modern database technology allows one system to handle both CRM transactions and analytical marketing queries, this does take an appropriate design. See Who’s Afraid of the Big, Bad Wolf?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 2, 2007

I’m not saying any of the ideas I’ve just presented are new or profound. These ideas may also help developers of business intelligence and analytics systems understand how they can continue to add value, even after specialized features are assimilated into broader platforms. This will only happen if the manager sees the data.

Work Management 120

Work Management Business Marketing Management Acquisitions 120

Customer Experience Matrix

NOVEMBER 16, 2011

But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution. A simple marketing automation deployment might integrate only with CRM.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

DECEMBER 6, 2007

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Since a typical analytical query might read only a half-dozen columns out of hundreds or even thousands available, the savings can be tremendous.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

Customer Experience Matrix

MAY 4, 2010

Web site visits driven from Twitter are flagged in the activity history of individual leads and in general Web analytics reports, although Act-On does not tie them to the originator like Genoo. Act-On will also string together related tweets to give a sense of the on-going dialog.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

APRIL 28, 2009

Web site analytics 14 7 6 2 2 4 35 0.89 Web site analytics 14 7 6 2 2 4 35 0.89 Just slightly fewer (80-90%) do landing pages, lead scoring, multi-step lead nurturing, Web site analytics, Webinars and campaign ROI reporting. Web site analytics 0.45 Web site analytics 0.45 lead transfer to CRM 18 5 8 0 2 2 35 0.94

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

APRIL 15, 2014

Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework. Bluff called. Every consulting engagement I do starts with the relationship between business strategy and marketing technology.**

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Planning Business 120

Customer Experience Matrix

AUGUST 28, 2008

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. This means I have to nail down how I’ll present the results. Research on the new Guide is proceeding nicely (thanks for asking), and should be wrapped up by the end of next week.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

DECEMBER 8, 2011

The list below presents each vendor with a brief explanation of the table entries. Naturally, the vendors will borrow features from each other, so we can expect some convergence over time. A standard set of features will emerge as the industry figures out what’s really important.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120