measurement Analytics Related Topics 
Buzz Marketing for Technology
SEPTEMBER 7, 2011
But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.
Buzz Marketing for Technology
MAY 15, 2013
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. In all cases, the goal is to attract and retain both new and returning customers.
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Buzz Marketing for Technology
JANUARY 25, 2012
There is obviously a clear need to understand what the general public perceives as your biggest issues and to have a feedback loop to measure your progress on these key issues. This would send a clear message that the corporate message can be trusted. But where do you start?
Buzz Marketing for Technology
AUGUST 10, 2011
Of course, the answer is probably neither because we aren’t actually measuring how many people like “Blackberry&#. Unfortunately, that’s how it can be interpreted. Hence, bad information can be worse than no information.
Buzz Marketing for Technology
NOVEMBER 3, 2009
But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads.
Buzz Marketing for Technology
JUNE 15, 2009
And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - So much so that I have lost all patience for this discussion.
Buzz Marketing for Technology
NOVEMBER 3, 2009
But today’s listening and analytical technology for social conversations are still in their infancy. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads.
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