Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. A B2B PPC Optimization Checklist. B2B Online Marketing Blog Search Engine Advertising
How to Play PPC Like Fantasy Football
FEBRUARY 25, 2016
Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. B2B Online Marketing Blog Search Engine Advertising
PPC for Startup Marketers: An Introductory Guide
FEBRUARY 12, 2014
For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Today’s WPO model emphasizes the importance of fusing a solid content strategy with a comprehensive online distribution strategy in order to maximize brand visibility and credibility. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?
4 Ways to Improve Your Online Marketing Funnel
It's All About Revenue
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. Here are 10 case studies of companies that used insights from web analytics and drove ROI.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g.,
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Mike Pickowicz (PPC/SEM Analyst).
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program.
Your Analytics Questions Answered (Interview)
EMagine B2B Blog
OCTOBER 6, 2014
Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? How accurate is the customer demographic data in analytics? Semalt is an analytics tool.
The Shocking Truth About Online Marketing
JANUARY 25, 2017
The truth is, marketing in 2017 – not just online marketing, but all of marketing – is forever changed by one overriding fact: We marketers are no longer in charge of the message. We marketers are missing the point. New tools for marketers.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here.
How to Create PPC Ads People Will Actually Click
AUGUST 2, 2013
Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. This is one of the things we explore in our latest new ebook about advanced PPC strategies.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?
Click Ad Fraud is out of control — Here’s how you can fight back
grow - Practical Marketing Solutions
NOVEMBER 25, 2013
” Solve Media’s quarterly Bot Traffic Market Advisory shows that between 20-30 percent of online ad traffic is fake. Regularly monitor your analytics to check the bounce rate, dwell time, pages per visit, etc.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Surely not enough to be worth marketing dollars.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.
Using Online Data to Predict Patient Behavior
APRIL 16, 2014
Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. And you, as a healthcare marketer, can use that data to anticipate patient needs, prepare your staff and provide better care. Analytics / Big Data Healthcare
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Google Analytics.
Personalize the Online Experience for Prospective Students
JANUARY 7, 2016
What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Their online behavior.
8 Tips and a Few More Resources for Holiday Marketing
NOVEMBER 6, 2015
As marketers or business owners there often are two camps around the holidays: stressed and incredibly busy, or feeling the seasonal low. The holiday season presents marketers with a ripe opportunity to end Q4 with a bang. 5 Last Minute PPC Holiday Tips for Advertisers on ClickZ.com.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Consumers hate online ads.
The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
FEBRUARY 16, 2015
That’s especially true when it comes to marketing technology. There are so many options out there – it seems like everywhere you look, there’s a new way to spend your marketing dollars. How can you find the marketing tactics that will work for your company?
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Most marketing departments would be more comfortable handing off a lead from firstname.lastname@example.org than one from email@example.com.
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. These best practices are an excellent place to start if you are launching a landing page for a marketing campaign.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Marketing Insider Group.
What Every B2B Marketer Should be Doing Online in 2013
EMagine B2B Blog
JANUARY 29, 2013
In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. They market their business primarily by talking about the product/service/solution you sell.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Online Reputation Management.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Example of landing page experience via PPC ad.
Lead Generation: Content among the most difficult tactics, but also quite effective
B2B Lead Generation Blog
JULY 15, 2013
I don’t agree that content marketing is one of the most difficult tactics, although I will agree that it is one of the most effective for lead generation. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy.
8 Keyword Research Tools for Search Engine Marketing in China
SEPTEMBER 22, 2016
No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish!
Converting B2B Leads Through Social Content: 3 Keys to Success
MARCH 1, 2016
For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1.