Seven Expert Google Analytics Guides
FEBRUARY 18, 2015
Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. It wouldn’t be as exciting as a Scarlett Johansson action movie, but it may help a lot of firms get more out of their web marketing efforts. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz.
How to Play PPC Like Fantasy Football
FEBRUARY 25, 2016
Looking at the parallels between the Fantasy sports world and paid search marketing , it’s easy to see that both can be approached in the same competitive manner. Paid search marketing works in much the same way. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program. B2B Online Marketing Blog Search Engine Advertisin
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Some PPC managers recommend the utilization of multiple AdWords campaigns. Campaigns should be broken out to specific regions, countries, or market areas depending on primary language.
10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
PPC for Startup Marketers: An Introductory Guide
FEBRUARY 12, 2014
For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. After all, you need to figure out what you hope to accomplish with your PPC efforts and how they align with your overall business goals.
4 Ways to Improve Your Online Marketing Funnel
It's All About Revenue
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Decision 2012: Should Your B2B Firm Choose SEO or PPC?
SEPTEMBER 25, 2012
In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results. PPC is also known as Paid Search. ” -PPC. ” -PPC.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. But what can companies do to win better returns from PPC?
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. 1. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. By utilizing SEO and PPC, you are pushing your competitors out of the most coveted spots in the search results page.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO: Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate. Anything over 2.00
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Mike Pickowicz (PPC/SEM Analyst). What is Content?
Your Analytics Questions Answered (Interview)
EMagine B2B Blog
OCTOBER 6, 2014
Alicia Hale, VP of Digital Marketing Services | eMagine. How accurate is the customer demographic data in analytics? How are bookmarks and traffic coming from a link sent via email categorized by Google Analytics? Is it accessed by a cell phone application, an online application, or a desktop application? Semalt is an analytics tool. That’s a good question.
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research. Click.
How to Create PPC Ads People Will Actually Click
AUGUST 2, 2013
Whether it’s commercials, online ads, or those poor faces racking up "impressions" on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time. Ad space online is no different; our natural reaction is “No thank you,” even if, on some level, there was a hint of interest. Google makes money every time consumers click on PPC ads.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. According to their website, Impact Branding & Design is a “Creative team of inbound marketing professionals that develop and execute highly effective online marketing campaigns.” ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. It was created by an agency in Wallingford, CT called Impact Branding & Design.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Google Analytics.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. Consumers hate online ads. combined.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. The 2 nd half of this crucial marketing game involves serving said content across the limitless digital avenues to the students. Geyer). Not many.
Click Ad Fraud is out of control — Here’s how you can fight back
grow - Practical Marketing Solutions
NOVEMBER 25, 2013
” Solve Media’s quarterly Bot Traffic Market Advisory shows that between 20-30 percent of online ad traffic is fake. Regularly monitor your analytics to check the bounce rate, dwell time, pages per visit, etc. Are we in a marketing revolution … Or something even more surprising? Few brands driving online influence and advocacy, study shows.
8 Tips and a Few More Resources for Holiday Marketing
NOVEMBER 6, 2015
As marketers or business owners there often are two camps around the holidays: stressed and incredibly busy, or feeling the seasonal low. The holiday season presents marketers with a ripe opportunity to end Q4 with a bang. Having seen my fair share of holiday seasons I thought it would be great to share a few marketing automation tips and resources for the holidays. Audience.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Why Video. Other Tips.
The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
FEBRUARY 16, 2015
That’s especially true when it comes to marketing technology. There are so many options out there – it seems like everywhere you look, there’s a new way to spend your marketing dollars. But sometimes, today’s hottest marketing trend can turn into tomorrow’s dud – or worse, a PR disaster. How can you find the marketing tactics that will work for your company?
Personalize the Online Experience for Prospective Students
JANUARY 7, 2016
What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? A lot. You can personalize a visitor's online experience, from the moment they land on your page, to the one when they open their tenth email from you. Ways to Personalize Within Your Online Community. Their online behavior. How about their parents?
Using Online Data to Predict Patient Behavior
APRIL 16, 2014
Predictive Analytics. Your crystal ball is here with healthcare predictive analytics. And you, as a healthcare marketer, can use that data to anticipate patient needs, prepare your staff and provide better care. Here’s how: A variety of off the shelf tools can gather and analyze online conversations around keywords. Analytics / Big Data Healthcare Social media.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. very good spying tool where you can see your competitors website analytics.” Marketing Insider Group. Mention.
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
by Maria Pergolino I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting , an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics. You must calculate ROI across all marketing channels. Spend.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Example of landing page experience via PPC ad. Benefit.
Lead Generation: Content among the most difficult tactics, but also quite effective
B2B Lead Generation Blog
JULY 15, 2013
Be the resource. I don’t agree that content marketing is one of the most difficult tactics, although I will agree that it is one of the most effective for lead generation. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy. Compared to say, PPC, content is really difficult.
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. But even the most well-structured, stylized and engaging marketing or sales campaign results will be limited simply because of the destination for a campaign. Looking for marketing strategies for your staffing firm? Be relevant.
8 Steps to Guarantee Marketing Automation Success
It's All About Revenue
JANUARY 28, 2016
EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Marketing Automation
What Every B2B Marketer Should be Doing Online in 2013
EMagine B2B Blog
JANUARY 29, 2013
In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. They market their business primarily by talking about the product/service/solution you sell. In an age of predominant online marketing, we know that “me me me” simply gets ignored.
5 Essential Disciplines For The B2B Marketing Professional
SEPTEMBER 11, 2015
Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. Social Media Scheduling.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term.
Converting B2B Leads Through Social Content: 3 Keys to Success
MARCH 1, 2016
For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. However, creating and delivering social content is a big challenge for many B2Bs.
6 Questions to Answer When Launching a B2B Content Marketing Program
APRIL 30, 2015
It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. This is a common question in the content marketing realm. Title. Status.
5 Tips for Maximizing Your Marketing with Google AdWords
APRIL 1, 2014
Which leads us to the point of this post: How can you get the most out of AdWords without getting a PhD in PPC? tips to improve Google AdWords marketing. 1. Direct users carefully: In some cases, it’s ok to send to your homepage those people who click on your PPC ads. Remember, even if you find the idea of PPC marketing anathema, your competition doesn’t.
Lead Generation: 2 questions every marketer should ask themselves about prospect motivation
B2B Lead Generation Blog
DECEMBER 23, 2013
They aren’t completely sure about all the details behind what they are looking for, so they are browsing to gain a general sense of the market and the options available to serve their needs. Or do you have targeted PPC ads on social media or a very specifically themed blog? If a large portion of your traffic is coming from PPC ads, consider what page that ad is on. Email Marketing: How do you create excitement around the content you have? B2B Marketing: 6 essentials for testing your teleprospecting. B2B Marketing: 3 simple tips for creating PPC ads.
3 Steps to Blow Your Visitor’s Mind with Content Marketing
JUNE 17, 2014
In every marketing channel – whether it’s paid search, content marketing, email, or any other channel you’re using to drive leads and sales – the key to success is standing out from the noise. It’s incredibly daunting for marketers. In the early days of online marketing, it was all about figuring out which keywords people used for search and trying to appear there.
13 Bright Ideas for Running Smarter Retargeting Campaigns
JANUARY 29, 2015
According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. What''s a marketer to do? Retargeting helps you stay connected and engaged with your audience, and increase brand recall and conversions -- feeding all stages of your marketing funnel. In marketing, time is always of the essence. Enter retargeting.