SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Including your name can also help you start conversations with your leads.

Analytics 195

Analytics Conversion Tips Click Rate 195

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Anyword

SEPTEMBER 19, 2023

In this guide, you will get to know the concept of Performance Writing. More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. What Is Performance Writing? Why Does This Matter Now?

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. From our experiments, some types of writing can be vastly aided by generative AI. It took us a long time to say that.

Tools 125

Tools Content Marketing Content Work Management 125

NuSpark Consulting

MARCH 24, 2019

Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. The contents of a white paper are meant to be informative, not sales-oriented, and are usually aimed at lead generation during the consideration stage of the buying journey. How White Papers Work.

Paper 113

Paper Lead Ranking Lead Scoring Generation 113

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo helps you identify and connect with leading influencers in your field. Performance analytics. Traffic analytics. But with Surfer’s content editor, you can get real-time suggestions as you write. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Marketing Insider Group

APRIL 17, 2023

The problem is that you aren’t getting the clicks that your content deserves, which means you’re also missing out on opportunities to convert leads. How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

Conductor

FEBRUARY 22, 2022

This type of role could eventually lead you to oversee the strategic direction of client relationships. You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component. Content Writing. And there are many options. It’s a form of Q&A.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. The post Does a soft sell conflict with content marketing analytics? You focus on your differentiation. Like this post?

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Write better prompts by telling the AI what , who , why , and where The key to writing better prompts is relatively simple—it’s all about context.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Tiecas

JANUARY 27, 2024

Because writing effective industrial blogs requires a unique set of skills and strategies. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Don’t go overboard with optimization. Engagement Time, etc.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

KoMarketing Associates

JUNE 11, 2012

Writing for your readers and not for search engines is an important part of your business and SEO strategy. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience. Try to find a pattern of which keywords get the most page views.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Keywords 120

Top Rank Marketing

DECEMBER 13, 2023

By bringing in this outsider’s perspective, an agency can unlock a much wider array of potential influencers that will lead you to fruitful partnerships you may never have considered. This generally includes writing multiple content pieces on behalf of your brand, saving you time and effort. Reporting and analysis.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Drives leads?

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Ranking 127

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. In a moment, we’re going to dive into our list of the 7 KPIs to track from your email marketing analytics.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Pam Didner

SEPTEMBER 23, 2021

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret? Be honest and transparent about the results. #2

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Oktopost

APRIL 2, 2021

One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities. To get the most mileage from your LinkedIn marketing, you need to understand LinkedIn analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

seo.co

JUNE 7, 2021

If you want to learn how to generate more organic leads without a colossal budget, below are some ideas to share with your site development team and other stakeholders. It also pays to look at your site analytics to find where the visitors are coming to your site. The more content you write that people like, the more leads you’ll get.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

Anyword

OCTOBER 24, 2023

Anyword automatically builds an analytics dashboard for each connected channel that tracks your content’s performance. Once your channels are connected, Anyword will automatically build an analytics dashboard for each channel that tracks your content’s current and past performance.

Lead Ranking 76

Lead Ranking Lead Scoring Business Advertising Benchmark 76

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts. Set aside a certain number of hours each morning to write. Or right after lunch.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? How can writing about services enhance your content? Writing about services in this way enhances your content via perspective. Writing this type of content will ultimately: Move buyers through your sales funnel. Do this when writing about services.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Martech Advisor

NOVEMBER 11, 2019

Customer experience is a critical asset in maintaining customer loyalty for brands, and AI technology combined with data analytics may be the key to keeping consumers engaged in a crowded market, writes, Cris Kuehl, VP of Analytics and Client Insights, Sitel Group. Learn More: Foresight 2020: CX Trends and Predictions.

Analytics 89

Analytics Loyalty Training Paid Search Agency 89

Heinz Marketing

AUGUST 6, 2022

Rue writes that determining your target demographic, sticking to solid posting practices, and fostering engagement are the main points of focus in level-up a company’s social media presence. He writes: “By motivating each member of your team, you can build a stronger, more resilient team that can support your company’s success.”

Analytics 55

Analytics B2B Thought Leadership B2B B2B Sales 55

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Relationship building and lead generation. You may even consider writing content for different types of stakeholders.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

ClearVoice

MAY 1, 2020

This powerful tool can boost your company, take your career to the next level and lead to better, stronger sales. Known as an ‘elevator pitch,’ you may have heard this term before but never taken the time to write your own. Here, the 101 guide on elevator pitches, why they matter, how to write them — and examples, too.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Ranking Network Marketing 106

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? What search intent is driving leads to your website? Identify what pain points leads face along the consumer journey.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52