Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

FEBRUARY 8, 2016

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. If so, you have come to the right place. But there’s another reason, too.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

NOVEMBER 20, 2017

It is no longer possible to project yesterday’s trends to lead markets tomorrow. To take the lead, publishers can now change tech’s paradigm: People come first, and their lives and businesses are advanced everywhere. A global advance: Lead markets with a people-first Digital Economy. Lesson for leaders. Like this post?

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149

Biznology

MARCH 28, 2016

Your website, when done right, can be one of the most effective lead generation tools in your arsenal. To get those leads moving through the funnel, focus on creating a stellar user experience. A CRM with web forms can help automate your lead management process. But not just any landing page design will get the job done.

Lead Generation 80

Lead Generation Activities Marketing Websites Generation 80

Biznology

APRIL 6, 2018

High-tech and manufacturing companies lead. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Obviously, the larger your video budget, the more you care about using analytics. High-tech companies put out more videos than anyone else — 21 per month.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. James Mathewson is the global search strategy lead and co-author of the book Audience, Relevance and Search: Targeting Web Audiences with Relevant Content.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. Upgrade your lead qualification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. Business metrics are those metrics related to business outcomes — lead quality, volume, sales closed, revenue generated and profit realized.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

NOVEMBER 11, 2021

It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Model your most profitable customers.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

FEBRUARY 1, 2018

Often this cuts along on-premises vs. cloud lines, and invariably leads to the hodgepodge situation described above. Analytics are not optional. No matter what part of the stack you attack, analytics are critical to sound operation and to integration with other components. Mix and match. High costs.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

MARCH 6, 2017

Just because you rank well does not mean that you are generating effective leads. Tap into your web analytics. Analytics are beautiful aren’t they? With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town. Take a look at your target URLs.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

SEPTEMBER 1, 2017

I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. I had a lot of questions and I wanted to start using the analytics (okay, metrics), to help us make better decisions, improve our marketing results, and drive revenue up even faster. You need to stop doing some of the things you already do.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

JUNE 15, 2020

Reach Out to Leads. Investigate Analytics. An analytics tool could answer those questions and others. A recent report examined how businesses use analytics since the coronavirus pandemic began. Improving efficiency was the fastest-growing use case for companies depending on analytics.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

JULY 26, 2017

Enli is the market leader and always looking for ways to maintain their lead. It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Second is analytics. I posed four questions to David about the journey to ABM. Part of the problem was economic.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

NOVEMBER 13, 2018

One point of Mike’s that bears repeating is the importance of analytics. Setting up your site analytics to kick data back to you on popular search terms is critical. That’s especially true as you get to very small sites, where any kind of search or filtering is going to add little to the user experience. Like this post?

Marketing Websites 144

Marketing Websites Organic Leads Search Marketing Rules 144

Biznology

OCTOBER 12, 2017

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The challenges are considerable: How do you teach development leads to write well enough to get their points across? So I asked the analytics person. The answer: “25.” ” “25 a piece?”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

SEPTEMBER 18, 2017

The companies that master this new connected consumption will multiply their revenues and profits, and grow to lead the economy. New real-time big data will use analytics and models to react to changes as customers evolve. Marketing will lead this new shared customer experience (CX) theme throughout the company.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

JUNE 28, 2021

She shares the Waters Corporation’s approach to measuring their communications strategies, using both leading and lagging indicators, and following through on the results to be sure employees have trust, clarity and confidence.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Biznology

NOVEMBER 18, 2020

Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. Trautman and Symon Roue, managing director of the company’s European division, will continue to lead the company with the current management team.

Work Management 104

Work Management Marketing Management Service Media 104

Biznology

SEPTEMBER 16, 2019

That leads to building a more personalized approach. Reduces costs: Auto synchronization eliminates the need for manual data transmitting, which often leads to errors and bad client experience. First, let’s find out how exactly e-commerce CRM helps to improve customer service quality. Brainstorm.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

APRIL 28, 2017

Plus, his podcasts drove leads and led to more opportunities. Here are some things to try: Comb your analytics. Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? Does a certain type of blog post (for instance, thought leadership posts) pull in more leads? We found his ONE thing.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

MARCH 30, 2017

While laying down the basic building blocks of our strategy, something became increasingly clear: he and many other leading digital marketers seem to be wholly centered on the delivery of offers. In short, analytics can’t capture everything; emotion leading to a predictable outcome can.

Lead Ranking 80

Lead Ranking Buy Advertising Agencies Brand Identity 80

Biznology

JUNE 30, 2021

A CMO takes care of your company’s customer-centricity, which leads to measurable business results. A CMO develops technology fluency, digital expertise, and data analytics to ensure the company can compete in the future. A CMO is your chief storyteller, focusing on creating a narrative that keeps your customers engaged.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. How much should you pay for a sales lead? I love these end-of-year articles and so do you. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

NOVEMBER 30, 2016

This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content. The planning, publishing, and iteration of content requires big data analytics. The big data analytics practices at the heart of outside-in marketing are not heard by themselves. Don’t worry.

Planning 80

Planning Content Marketing API Content 80

Biznology

JULY 30, 2020

Strategic and informed leaders serve as an example for the teams they lead, and leadership training helps both leaders and their teams understand how the pieces fit together in the business processes puzzle. VISIONING AND LEADING THE STRATEGIC DIRECTION. LEADING OUTSIDE CONVENTIONAL LINES. STRATEGIC EXPOSURE.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. Other studies have established the criticality of a diverse workforce (across a wide spectrum of diversity) that leads to increased business success as companies tap into differing perspectives among other things.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

DECEMBER 4, 2018

We were recently looking at one of our client’s Google Analytics dashboards. One large chemical company we’re working with has determined that their digital lead value is $10,000. Effective site search retains visitors increasing SEO & SEM Yields. Site Searchers 87% more likely to achieve marketing goals.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

MARCH 22, 2021

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. And, of course, you can apply the same concepts across your metrics and analytics for email marketing, social media, and any other digital marketing metrics you are gathering. We need leads, conversion, and revenue.

Analytics 104

Analytics Marketing Analytics Tools Distribution Social Media 104

Biznology

SEPTEMBER 14, 2020

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. We can also measure business metrics like the volume and quality of leads generated.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

JANUARY 13, 2020

Lead Generation. Analytics can tell you a lot about this. On the technology side, make sure that your user experience is strong, both on desktop and mobile. Here’s where that 20% bump in page speed can be a benefit.) So can improved use of H1 and related tags and other structural signals. Serving Audience Needs.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

APRIL 13, 2017

Everyone’s privacy is important but if your company is at stake, a security breach can lead to a business disaster. Superb analytics. Analytics is also very important when it comes to eLearning. Security is crucial, especially if you are going to use LMS software for employee training.

Work Management 123

Work Management Software Best Practices Training 123