Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. If you sell to other businesses, advertise online through Facebook and LinkedIn. On LinkedIn, target people by job title, function, or industry. These users probably had to make a conscious effort to avoid Google.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike. In Google Ads, you can also create source audiences based off of video.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. By default, Google Analytics will track just pageviews. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Unique site visitors. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Like Facebook, if you plan on using a website audience here, make sure your LinkedIn Insights Tag is set up. Google Ads. How to Set Up a Lookalike Audience.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. This set of tools offers robust analytics software to help you keep track of performance in one place. Buffer's content marketing analytics offer you the option to build reports according to your goals.

Analytics 101

Analytics Work Management Planning Tools 101

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. I named it “paid.”

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

NuSpark Consulting

JULY 15, 2012

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. I named it “paid.”

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Martech

JULY 19, 2023

Payments and Subscriptions releases Better understand customer conversion and engagement to get a more complete view of the buyer’s journey now that Google Analytics accounts show data from the HubSpot payments checkout page. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Website URL.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. shortened URL. By searching for the t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Brandwatch Marketing

MARCH 7, 2023

people watching digital video content 78% of people watch online videos every week , 55% watch every day It’s estimated that video will account for 74% of all online traffic in 2017 [bw_banner_cta type=1 url=” [link] /” button=”GET THE REPORT” title= “What can billions of tweets tell us about the world?

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. What is Google AMP? Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. That’s the length of a Vine (RIP).

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. Google Tag Manager is like a first aid kit. Google Tag Manager also has some built-in tag templates.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Audience types to consider when tracking dark social analytics. For a source of traffic to be deemed dark social, a reader simply copies the page URL and pastes it into their preferred sharing channel.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

illumin

SEPTEMBER 20, 2023

Some of the most popular data attribution tools include: Google Analytics : Google Analytics is perhaps the most popular web analytics tool. These parameters let marketers append tracking parameters to URLs, helping them identify the source, medium, and campaign associated with traffic and conversions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Lead Liaison

APRIL 6, 2020

Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! ™ from the Apple App Store or Google Play Store. 1: GOOGLE ANALYTICS CONNECTOR [details]. 5: POSTING TO LINKEDIN COMPANY PROFILES. Easily schedule and publish posts directly to LinkedIn company profiles!

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Conductor

FEBRUARY 22, 2022

You may also find that you’re qualified for roles with similar titles in marketing, analytics, content, or dev departments that have an SEO component. Looking at the Career sections of these companies or at employee LinkedIn profiles will help you understand the job titles for each department. Data Analytics And Reporting.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” What this does is create a campaign in your analytics under traffic sources > sources > campaigns. Human beings are visual creatures.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

seo.co

JUNE 8, 2021

If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Having a site for your domain name increases its value a lot more; Google knows that custom websites with unique content are worth more to users than parking pages. with Google Analytics. Use Social Media.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

SocialPilot

FEBRUARY 6, 2024

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. That’s exactly why we chose to collaborate with Luke.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83