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21 HubSpot Integrations for Better Results

SmartBug Media

The service team is set up to deliver a personalized customer experience, make helpful product recommendations, and ultimately meet your needs better. This is useful for both sales and service teams. Google Search Console: This is one of my favorite integrations. Service Integrations. More Accurate Data.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Create Visual Content.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. By the end of 2024 is when [Google plans] to completely phase them out, so that's probably when we'll see the end of third-party cookies,” King shares.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. On the paid search side, there is Google AdWords, as well as pay-per-click (PPC) offerings from Yahoo and Bing. Gartner Research. MarTech’s Growth Has Been Explosive.

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Does Your Professional Services Firm Need a High Performance or a Branding Website?

Hinge Marketing

Consider these questions: Is your site integrated with Google Analytics? Are you using an open source Content Management System (CMS) that allows you to easily make updates to your website on your own? For instance, think carefully about your CMS and its ease of use. On Google+ or LinkedIn?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Create Visual Content.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

With this challenge in mind, let’s take a look at the most high-priority skills for a modern professional services marketing team. Web and Graphic Design Though it is driven by science today, professional services marketing has not left creativity behind.