Content4Demand

FEBRUARY 15, 2023

Building a More Intelligent Content Stack with AI, Automation & Analytics Tuesday, February 28, 10:45 a.m. As AI, automation and sophisticated analytics converge in B2B marketing, they’re becoming must-haves for scaling and optimizing content engines. to 11:15 a.m. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. 11 Duane Forrester , VP Industry Insights at Yext. See where you’re ranking behind Youtube in the SERP.

SEO 64

SEO Tips SERP Forrester 64

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Inbox Insight

DECEMBER 4, 2018

Buying platforms, data providers and publishers formally the preserve of B2C marketers are now responding to this demand, opening up new opportunities for B2B marketers to extend their advertising ecosystem ( Forrester ). ANA/Forrester ). Lack of value chain transparency. In fact, 23.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. Using data and analytics can help you enhance your business performance significantly as well as optimize the outcomes. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

MARCH 30, 2020

According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. A report by CMO suggests that companies with the most effective ABM strategies are more likely to have invested in analytical technology (69%), account insights (67%) and engagement insights (56%). It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Valasys

APRIL 15, 2020

According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. According to research from Forrester , 33% of marketers consider “targeted delivery of content” (i.e. delivering the right content to the right people at the right time) as their biggest lead nurturing challenge.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Content Standard

MAY 5, 2015

Earlier this year, the world celebrated the 10 year anniversary of the first video ever uploaded to YouTube. Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. Programmatic/Strategic Delivery.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Vidyard

NOVEMBER 11, 2013

Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet. A well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch. What are Your Predictions?

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Content Standard

JULY 7, 2015

Here are five integration categories that marketers should consider: Brand Integration: It goes without saying that brands need to integrate their videos, but the debate on what platform to choose remains–YouTube, Vimeo, or a third-party hosting service? Choose the channels that matter most to your audience.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

JANUARY 6, 2020

SUPERWEEK is an annual five-day conference completely focused on digital analytics. Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. SMX West & East.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Sprout Social

JANUARY 9, 2017

Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. Here’s some of the big take-aways we learned at MME 2015: 1.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

TrustRadius Marketing

AUGUST 21, 2018

Forrester Research predicts that mobile B2B revenue will exceed 12% of all B2B revenue by 2020. Leverage data, technology, and analytics targeted to specific customer profiles. Google reports that roughly 50% of B2B queries are conducted on smartphones. BCG predicts this will grow to 70% by 2020. Personalize the user’s experience.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Vidyard

NOVEMBER 1, 2016

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. In this new world, businesses need to consider a new strategy ‘beyond YouTube’ for hosting, publishing, optimizing and tracking the performance of their online video content.

Marketing Automation Services 50

Marketing Automation Services Youtube Video Marketing Business 50

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . According to a Hootsuite survey , 60% of all businesses plan to increase their Instagram budget, and nearly half plan to do the same for Facebook, YouTube, and LinkedIn. . Not sure what type of content to publish on your B2B social channels?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Convince & Convert

MARCH 8, 2012

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. I think, long- term, that’s a smart play. Eric: Yeah. What is this week’s social media stat of the week, Eric? Eric: There have been plenty to choose from.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Hubspot

NOVEMBER 16, 2012

Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Analytics as a Core Skill. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Online Marketing Institute

DECEMBER 1, 2010

You can even track your registration page in Google Analytics. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Single Grain

SEPTEMBER 18, 2023

For the vast majority, the real power of AI lies not just in automated content creation, but in data analytics and real-time decision-making. What AI Is Great At: Data Analytics Let’s face it, data is our best friend and our worst enemy. Real-Time Analytics Often, people argue against AI, citing the cost factor.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

Hubspot

APRIL 3, 2012

As a result of the blogging platform and rich suite of analytical tools combined with our dedication to creating content and landing pages, our incoming leads have increased one hundred times over, going from 15 to around 500 leads per quarter. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 YouTube Statistics 3.7 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Social media, websites, and YouTube are the most popular places to distribute video content.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 However, the good news is it’s growing steadily.

Mobile Marketing 98

Mobile Marketing Digital Marketing Funnels Top of Funnel Lead Ranking 98

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations. It’s no longer just about basic Zoom calls or uploads to YouTube.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. Forrester ). Edison Research ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

PureB2B

JANUARY 9, 2019

Therefore, businesses need to turn to their own analytics to determine the importance of mobile channels specifically for their audiences. According to Forrester research , the B2B e-commerce industry is expected to grow at a compound annual growth rate of 7.4%, reaching a value of $1.2 However, the good news is it’s growing steadily.

Digital Marketing Funnels 62

Digital Marketing Funnels Top of Funnel Mobile Marketing Lead Ranking 62