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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts

Launch Marketing

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4.

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5 YouTube features to use to boost engagement

Sprout Social

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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Tips on Paid Social Media Advertising

Navigate the Channel

Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts. Therefore, Facebook has good advertising options, audience targeting options and robust analytics through the Facebook Ads Manager.

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Try These Tips for Selecting the Right Social Influencer

Navigate the Channel

Try these tips: Ask for Analytics All major social media sites have robust analytics programs that social influencers can access. For instance, the YouTube view count to subscriber ratio is an important metric that shows the difference between a live marketing channel and one that may be too general.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

SEO and SEM, data analytics, cross-channel consistency and user experience. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. FAQs What are micro-moments in digital marketing? How does that work exactly? Let’s start a conversation.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.