Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Webbiquity

JANUARY 19, 2016

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 10 Stats About Social Media Demographics. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

MARCH 18, 2020

The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. If you aren't a STAT user yet but you want to know how it might fit into your SEO toolkit, you can take a tour of the product. Learn More About STAT.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The effectiveness of personalized email marketing. Email send-time and device strategy. – MediaPost.

Stats 79

Stats Email Marketing Trends Work Management 79

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. Keep an Eye on Your Stats.

Twitter 101

Twitter Traffic Ad Building Tips 101

KoMarketing Associates

DECEMBER 8, 2021

One of the most effective ways to do that? Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Like organic traffic, this data can be viewed in most search engine analytics dashboards.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Moz

FEBRUARY 7, 2019

In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy. What I'm going to be talking about today is using STAT for content strategy. I really like STAT. Video Transcription Hi, everyone. My name is Dana DiTomaso.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Plus it’s very cost effective. Businesses that don’t grow soon disappear.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Vidyard

MARCH 23, 2021

If your CEO was to suddenly ask which videos have been the most effective—which ones you should continue making—how would you answer? Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. SnapApp Analytics Overhaul. Based on newly available technology and lots of great input from our customers, SnapApp analytics has evolved. Stats & Customized Report Layouts. Analytics Drilldown.

Twitter 48

Twitter Analytics Stats Microsite 48

Buffer

JULY 23, 2019

We’ve had a lot of new stats to pore over in recent weeks. Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. And influencers also shine when it comes to follower metrics and network effects. Remember the stats we shared about influencer engagement just a moment ago?

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

AUGUST 16, 2016

It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. Twitter Cards. Twitter Cards enable you to go beyond the 140-character limit of the platform and attach rich media experiences to your Tweets. — Twitter (@twitter) July 20, 2016.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Hubspot

SEPTEMBER 20, 2022

Read on to learn more about social prospecting, and discover which social media channels are most effective. On top of that, social media is an effective vehicle for building rapport. According to 71% of sales reps , building connections and trust with prospects is one of the most effective strategies for converting customers.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. 3 Marketing Stats You Need to Track. These 3 stats connect together to make or break your digital marketing success. Tracking Your Marketing Stats in WordPress.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. A couple of bonus stats attest to that: more pictures are now taken every two minutes than were taken during the entire 1800s.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. Sure, it’s possible to get proactive about gathering analytics and sorting them into some broad picture of your social media utilization, but that’s far from efficient. The solution?

Social Media 84

Social Media Enterprise Management Media Work Management 84

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Your TikTok analytics page can give you demographic details about your viewers. Try out creative effects. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

KoMarketing Associates

APRIL 11, 2017

The best way to optimize your video content is the same as any other content – look at the analytics and make small improvements! We’ve seen both in-house and external production used really effectively. As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me. how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Sprout Social

JUNE 9, 2022

In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. You can sign up using your phone or email or use your existing accounts with Facebook, Google, Apple (for iPhone users), Instagram or Twitter. TikTok is more than just a platform for entertainment.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Use Google Analytics to optimize your website. Use Google Analytics to optimize your website. Read our free SMB Guide to Sales and Marketing Alignment.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Hubspot

OCTOBER 8, 2020

Additionally, a study found real-time marketing not only positively impacts standard marketing goals -- word-of-mouth, attention, preference, likelihood to try or buy -- but it also turbocharges other marketing initiatives, including paid and owned media effectiveness. As marketers, those stats are impossible to ignore. The reason?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Litmus

JUNE 8, 2021

Brian Sisolak put together a great thread on Twitter: It’s been about 12 hours since @Apple announced Mail Privacy Protection and this looks like this might be a watershed moment for #emailmarketing. What about Litmus Email Analytics? Besides just opens, there are several additional consequences … see thread… and add your own!

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. If your digital campaign is reaching specific targets, use case studies, stats, etc. Graduate from Personas to Personalization.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Content Standard

JANUARY 12, 2016

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. ORGANIZATIONAL STRUCTURE.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Sprout Social

MAY 8, 2023

Stats, examples & tips for your strategy Mobile commerce: what it is and why you should care Best Times to Post on TikTok for Hospitality Best times to post on TikTok for Hospitality: Thursdays at 2 p.m. to meet these needs and effectively target distinct audiences at the right time.

Best Practices 109

Best Practices Social Media Work Management Education 109

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. A large target audience. Retargeting.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Sprout Social

OCTOBER 25, 2022

As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Hubspot

AUGUST 8, 2019

Keeping messaging and content individual-centric rather than channel- or product-centric is the most effective marketing automation strategy in combating banner blindness. A smaller example of this is Twitter's interest targeting -- paid ads on social channels can be targeted to users based on their interests.

Paid Content 100

Paid Content Examples Marketing Budget Marketing Automation Services 100

ViewPoint

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011). Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Hubspot

DECEMBER 2, 2020

These courses will guide you through the process of building an effective social media marketing strategy that you’ll use to leverage the power of social media to transform your business. You can use social media analytics , which is quantifiable data that provides insight into your followers’ behavior and how they engage with your content.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101