Sales can a bit of time to react, but there are some measurable effects that can give insight into how the ads are doing now. Searches for “old spice&# (and related terms) have also gone up in the past week — starting probably with the upload of the new commercial, and then increasing as people became aware of the video responses, which have been shared vigorously via Twitter, Facebook, email, etc. The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. Mentions & Brand Awareness. MORE >>

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter users frequently exchange information about products and services.” MORE >>

Covey, the following are seven habits of highly effective B2B websites. Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Use a Facebook widget to embed a live feed from your Wall or include Twitter handles next to each employee’s biography on your “Contact Us” page. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity. Google Analytics is free, powerful, and popular. Don’t make a mess out of it. Take a deep breath and relax. MORE >>

Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Here is the full transcript which shows you who participated with links to their Twitter profiles. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Best reason to incorporate Twitter into B2B: to Shut Up (about “you&# ) and Listen instead. People. MORE >>

I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). This may be that people check Twitter in the morning when they’re catching up with email and whatnot, and they’re busy with meetings and tasks in the afternoon (I know I tend to be that way). The Most Effective Time to Tweet? Looking at the data as a whole, mornings appear to be the most effective times to tweet, especially earlier in the week. What’s your most effective time to tweet? Average Clicks per Day. world wide we MORE >>