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Unleashing AI in martech: A guide to cross-functional collaboration

Martech

Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. Predictive analytics : By analyzing historical data, AI can predict future customer behaviors, helping marketers to anticipate needs and adjust strategies proactively.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). List-Unsubscribe.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

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Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

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How to Fix Your Blind Spot in Analytics

Convert

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Most often, the answer to this critical set of analytics is no. Simple, point solutions capture digital engagement based on the customer web domain name, but this approach will also capture non-business-related communication with contacts in the account, which can create privacy issues. . Transforming the Activity Capture Approach.