Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

JANUARY 21, 2022

With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. And content that’s designed for a specific platform will perform better than content that’s generic. How are their audiences engaging with their content?

Social Media 318

Social Media Organization Media B2B 318

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Where Can You Track It?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

NuSpark Consulting

SEPTEMBER 30, 2012

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data. Twitter. . Question: Is My Content Relevant?

Social Media 100

Social Media Analytics Media Viral Marketing 100

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101

Twitter Traffic Ad Building Tips 101

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient.

Social Media 101

Social Media Features Media Curation 101

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Get the Report Contents 1. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. But video creation requires work.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

Contently

APRIL 16, 2020

When I want to have a panic attack, I open Twitter. Great content requires great reporters and storytellers. Its content is so good that it often goes viral on Reddit. Indeed, GE Reports’ fantastic work shows that great content marketing isn’t just about data or analytics or audience insights.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Then, compare it to what you find in SEO tools, and include both in your next content piece. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Go update them with new visuals and post text content.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Oktopost

SEPTEMBER 13, 2022

Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Be helpful: Share content that is helpful and informative.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. And it’s all yours.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 14% use advanced analytics, and that percentage has been constant for each year of the study.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

ClearVoice

JULY 20, 2021

Apparently, someone fed a few ‘Batman’ scripts into a content generator and the result was mostly laughable with gibberish served up as dialogue. Beyond the fun or silly parts of AI creative writing efforts, there is a real need for using automated services to support your content marketing plan. Don’t believe me?

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Sprout Social

OCTOBER 5, 2016

With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. What Is User-Generated Content? Why User-Generated Content Is Influential.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Buffer

APRIL 13, 2023

A social media manager is responsible for creating and managing content for an organization's social media accounts. Pulling from the most commonly repeated tasks across different job descriptions, here are some expectations of a social media manager with about three to five years of experience: Own creating social media content.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), Creating video content isn’t a novel concept.

B2B Marketing 113

B2B Marketing B2B Enterprise Management Paid Search Agency 113

Scoop.it

JANUARY 7, 2021

Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. So, decide what would work for your small business based on the types of content that work well for your audience already. Make Use of Viral Trends. However, you cannot partner with a random influencer.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Hubspot

APRIL 21, 2020

Using social media and content to market your business isn't a new concept, so doing the bare minimum won't cut it. Think about how often content is shared across the web — for instance, there are over 2.45 Think about how often content is shared across the web — for instance, there are over 2.45 in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

OCTOBER 15, 2016

I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. But things get tougher when those Tweets don’t become viral hits. It’s so easy, right?

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. From fine-tuning your profile to experimenting with your content, any combination of these tips will help you rise above the noise. Marketers are told time and time again to create “unique” content. triplewhale.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video expanding beyond marketing departments.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Scoop.it

NOVEMBER 3, 2020

Creating original content is hard work, not to mention time-consuming and often expensive. This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Brandpoint

JUNE 3, 2020

Jon will be speaking on a virtual panel at the SMSS session “ Creating Meaningful Social Media Relationships through Content ,” where the panelists will be discussing best practices and case studies on topics related to relationship building and brand trust and loyalty. 100% agreed! Absolutely!

Social Media 93

Social Media Media Multi-Channel Content 93

Parse.ly

MARCH 7, 2019

Which categories of content did the 2018 algorithm change affect the most? But that decrease wasn’t even across every category of content. While Politics content overall still dropped, it dropped more inline with what we saw across the board from Facebook traffic (28%). See all of our categories in Currents.

Product 107

Product Traffic Facebook Content 107