Hubspot

JUNE 1, 2015

To do this, dive into your website's analytics. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). First, you should look in your analytics to see the best day is to publish your blog content. If you use Google analytics, you can set up a custom report to figure this out, too.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. Are your email newsletter clickthrough rates consistently hovering below 4.3%?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 11, 2012

In this article, which is an excerpt from our new ebook, How to Grow & Scale Your Business Blog , we’ll give you some great step-by-step tips for turning those casual visitors into valuable, dedicated subscribers. Tip: Optimize Your Landing Page. Tip: Encourage Email Subscription. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. But have no fear! 8 Lead Gen Opportunities for Your Business Blog. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. This is typically 90 days.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

SEPTEMBER 9, 2013

When we user-test the website, we are typically trying to ascertain a few distinct things: Do users understand that HubSpot sells marketing software ? Where do users go to gather information about HubSpot? What information is missing for users to make an informed decision about the HubSpot software? Basic Analytics.

Product 28

Product Ad Building Work Management Case Studies 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. And by fulfilling these needs, an increase in clickthrough rates, traffic, conversion rates, leads, and sales is sure to follow.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. 4 Tips for Creating Great Snapchat Stories. How to Create a Snapchat Story. Before You Share. 1) Experiment.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

AUGUST 16, 2013

We have analytics now, people! 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. Tip: When people are scared to get started blogging, email them to ask them to answer a frequently asked question.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Read this blog post on how to write compelling emails for more tips.). HubSpot users: HubSpot's attachment tool in the email editor automatically does this for you. Don't yell at people.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Ranking 69

Hubspot

FEBRUARY 28, 2014

With a just a few resources and some actionable tips, you''ll be able to get your resume noticed in the giant stack on a recruiter''s desk. Below are five important tips that''ll ensure your resume gets the attention it deserves. 5 Tips for Writing a Standout Resume. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

MARCH 22, 2013

How this works technically will depend on which ESP you're using -- if you're using HubSpot software, for instance, you can easily A/B test different elements of your emails , including subject lines, sender names, links, and body content. But hey, we don't have access to Fab's email analytics, so this is all just speculation!

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. 1) By Lifecycle Stage.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

OCTOBER 17, 2014

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ).

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. You can also use a social media report to report on campaign-level analytics. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics.

Social Media 96

Social Media Template Media Contingency Planning 96

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Hubspot

NOVEMBER 22, 2016

These tips are designed to help you keep your testing plans on track so you can start converting more visitors into customers , so let's dive in. Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. 4 Common A/B Testing Mistakes (And How to Fix Them).

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

MAY 17, 2021

Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. Discover what environments (email clients, devices, and more) your subscribers are on with a tool like Litmus Email Analytics , so you can know which interactive strategies are possible with your subscribers.". So, why the push for interactive emails?

Webinar Metrics 100

Webinar Metrics Examples Tips Ad Exchange 100

Hubspot

JANUARY 7, 2013

If you identify these rifts and solve them with these tips, you’ll even be able to accomplish your other resolution of slimming down. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. on marketing spend! Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MAY 6, 2021

Save time with HubSpot's Marketing Automation Software. They know what I'm interested in and offer an email full of tips for planning a trip, including a gear list I'll need before I go. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. Conversion. Down the funnel I go.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Optinmonster

NOVEMBER 22, 2023

These tips will help you get more email opens, improve subscriber engagement, and make more sales. 17 Tips For Better Email Copy 1. 17 Email Copywriting Tips to Get More Conversions 1. Here are a few more tips for subject lines: Create a sense of urgency with phrases like “Today Only!” In fact, over 1.2

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Biznology

DECEMBER 24, 2014

There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. After all, we’ve got website visits, customer actions, clickthroughs, signups, unsubscribes, and so much more to track. Here’s how you can use the data you already have to do more with your marketing.

Planning 80

Planning Paid Search Agency Clickthrough Banner Ads 80

Hubspot

AUGUST 19, 2019

Keep reading to learn Kim's ten tips for effectively creating viral content -- but first, let's dive into the backstory of the campaign itself. Spoiler alert: The tips throughout this blog post are taken from our Content Strategy Course. Quantified the typical average results via clickthrough rates, conversion rates, and costs.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. Want an extra tip? 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Even an email with strong open rates can struggle with low clickthrough rates. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JANUARY 13, 2013

We’ll give you some fun, actionable tips throughout this weekly round-up so you can also kick your year off strong. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.)

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

FEBRUARY 2, 2015

And that''s just the tip of the iceberg -- the to-do list can really go on and on. Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If CTA Clickthrough Rate.

Paid Content 28

Paid Content Cost per Lead Clickthrough Paid Search Agency 28

Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. If you''re a HubSpot customer, you''ll have a bunch of pre-made templates in the email tool. 1) Figure out your newsletter''s goal.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Convert

JANUARY 31, 2022

Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original. HubSpot: Site Search Feature. Here’s the control and challenger: Source.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

FEBRUARY 15, 2013

It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder -- for your business. 10) Call-to-Action Clickthrough Rate. Here's a hat-tip to the marketers who love SEO. Love marketing analytics yourself? Goal Setting and Progress Tracking. 1) Leads Waterfall.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Paid Content Work Management 28

Hubspot

OCTOBER 21, 2014

A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. You can find this in the blue bar graph at the right of your free Twitter Analytics. Craft tweets optimized for visibility with the 11 tips published here. I was dubbed "Queen Tweet.". Click to tweet!]. Click to tweet!].

Twitter 28

Twitter Click Rate Marketing Automation Services User-Generated Content 28

Hubspot

JUNE 26, 2018

Source: HubSpot. Email Marketing Tips. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. Your analytics will be skewed. Clickthrough rate (CTR) is the percentage of people that click on your CTAs.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. You know what's a great way to check to see if those links are in tip-top shape? Remember, marketers: Haste makes waste! 30 Careless Mistakes That Can Totally Mess Up Your Marketing. Not ideal, right?

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

DECEMBER 11, 2015

To make sure nothing valuable slips through the cracks, follow this list of helpful tips and tricks: Step #1: Use suggested searches to uncover more keyword ideas. These phrases already have proven clickthrough rates, so you may want to consider incorporating them into your strategy. Share your tips in the comments section below.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28