SnapApp

APRIL 4, 2018

How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Common tool used: Google Analytics . . . #2: The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. When you create your next Facebook post, think about how your post could drive clickthroughs. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions. We blog to generate visits to our website.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

APRIL 23, 2018

Thirdly, website audits enable you re-evaluate the effectiveness of your website in terms of lead generation and conversion. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates. Conversion Rate Optimization.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Should you dive into your analytics and run a few reports? Turn to the analytics. You should also complement all this in-person research with hard data from your marketing analytics. 4) Email Engagement.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is. Well, you’re in the right place.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

AUGUST 16, 2018

In short, inbound PR is a surefire way to build brand awareness, generate leads, and convert those leads through your public relations strategy. The sites who’ve mentioned your brand have linked to your website, making it easy for readers to clickthrough and visit your website. Iliyana Stareva. Don’t underestimate it! Conclusion.

Public Relations 100

Public Relations PR Work Management Marketing Management 100

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. Your boss is convincing.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. Why processes?

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Did we generate quality leads? Did we generate quality leads? Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

SEPTEMBER 21, 2015

So while I'll still measure social shares, they probably don't have a place in the more analytical reports I deliver to my boss. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. Because the number can actually be a bit misleading. 2) Time Spent on Page. 6) Comments.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

AUGUST 19, 2014

Over time, it gets shared, linked to, and clicked on, boosting its search engine rankings and thus continuing to generate traffic long after it was originally published. And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. And, whaddya know?

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 14, 2013

Experience using social media analytics tools and the ability to tweak social strategies based on findings. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business. Keyword.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 24, 2012

And while it sounds enticing to be on page one of the search results and generate a lot of traffic, you need to ask yourself: At what cost? Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

MAY 28, 2015

If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. In fact, 13% of monthly traffic to the HubSpot Blog comes from email. You wouldn’t exactly be making the strongest case for subscription, would you?

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. 5) User Intent Generates Better Overall Content Strategies. If so, have you seen positive results?

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 30, 2013

They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory. The thing about implementing tactics like these is that they usually generate minimal returns. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Hubspot

JUNE 1, 2015

To do this, dive into your website's analytics. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). The theory is that when you try to generate many headlines for your content, you will likely come up with a couple of valuable gems out of the rough. These are evergreen posts. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

OCTOBER 27, 2016

The variety of targeting options available allow marketers to get the greatest value out of each ad dollar spent on this vast network, making it an ideal place to drive conversions, downloads, and lead generation. Since we host most of this on our website, we work with our web analytics team to track behavior of people coming from our Ads.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. So when we say dynamic CTAs -- or Smart CTAs , as we refer to them at HubSpot -- we're simply applying the concept of dynamic content to the calls-to-action on your website or in your emails. A Smart Content Generator.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). How to Create a Snapchat Story.

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate. First, a Brief History of Data-Driven Online Marketing. The Early Days of Online Marketing. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. You can also use a social media report to report on campaign-level analytics. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics.

Social Media 95

Social Media Template Media Contingency Planning 95

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Leads Generated - You'd want to break it out by each social network, or even each update type. Sentiment - Are your interactions generally positive or negative?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. However, personalized emails had a clickthrough rate 16.5% in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

MARCH 19, 2014

1) Clickthroughs. With closed-loop analytics , you should be able to figure how many visitors, leads, and customers your email newsletter content generates, and how much revenue they all bring in. One of the reasons you''re sending an email newsletter in the first place is to get people to click on something (or a few things).

Newsletter 28

Newsletter Eye-Tracking Click Rate Clickthrough 28

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. How to Generate Customers From Facebook.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! An added bonus of PPC is the analytics you get from it. How Can I Optimize My Holiday Campaigns for Success? Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple. 3) Between Marketing and Sales.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

MAY 6, 2021

Although 67% of companies use lead generation as the sole metric to determine content success, returning customers spend 67% more than new buyers on average. Save time with HubSpot's Marketing Automation Software. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. Engagement.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101