Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Convince & Convert

MAY 9, 2024

Source: Sounds Profitable, The Power of Brands in Podcasts – A Podcast Landscape Study In addition to the growing listener base, podcasts have also become a lucrative avenue for advertisers. Analytics don’t come easy. In our case, we utilize the amazing Content10X team for this. Our way is not going to fit everyone.

Brand Identity 133

Brand Identity Branding Advertising Agencies Allocation 133

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

ClearVoice

MAY 10, 2024

A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Some of our favorites include: WordPress Hubspot Google Analytics Semrush Slack Smartsheets , Monday , etc. Transform Workplace Dynamics with Strategic Internal Communication Content in HR? Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Marketing Insider Group

JULY 6, 2020

If this is the case for your business, you’re missing out on a huge opportunity. Send out a company newsletter with a link to your page and encourage everyone to follow it. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Inbox Insight

MAY 24, 2024

Reporting and analytics Robust reporting and analytics should be a key deliverable from any lead generation partner. Key questions to ask potential partners: What dashboards, reports, and analytics will be provided? Can you share case studies demonstrating superior performance versus other vendors?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Contently

DECEMBER 26, 2022

You can track Unique Page Views via Google Analytics. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. Submitting an email address for a newsletter or mailing list. In that case, it could indicate this type of content is particularly effective in lead generation.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. And, without using analytics, you leave the success of your ABM campaign to chance. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

JANUARY 29, 2024

Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Before we get started, you’ll need to have Google Analytics set up on your site. This includes creating case studies, product sheets, and other materials that help the sales team close deals.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Scoop.it

MARCH 14, 2024

Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content. To get analytics and insights Truth be told, building your SEO score requires a whole bunch of trial and error. In fact, here’s a small testament to our capabilities: “We use Scoop.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

NuSpark Consulting

SEPTEMBER 23, 2012

Now, you can add remarketing options by using Google Analytics data. . Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). For more details on remarketing with Google Analytics, click here. Here are some examples of what you can do now: .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

SalesGrape

DECEMBER 3, 2023

Use statistics and case studies to support your claims and provide evidence of success. Data analytics also play a vital role in identifying trends and patterns that can inform future marketing strategies. Subscribe to our weekly newsletter. Start by clearly articulating the value proposition of your offering.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Marketing Insider Group

JANUARY 27, 2020

Google Analytics: Learn all about your blog or website’s audiences and the actions they take while they’re on your site. MailChimp : Use this helpful tool to send targeted emails and newsletters to various customer segments, as well as serious prospects. May: Publish a Case Study or Two.

Startups 328

Startups Marketing & Strategy Marketing Strategy Content Marketing 328

Exo B2B

MARCH 6, 2024

” And it’s proven by a recent study by Neil Patel’s team that human-generated posts were, in addition to being satisfying, more effective. Relay your articles on social networks and in your newsletters. Offer to download a guide or case study. Offer to subscribe to your newsletter.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Outgrow

APRIL 29, 2024

Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections. Now that we know the types of social proof, let us look at some ways to use social proof in the real world and their use cases.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. The Data Dilemma This problem isn’t just anecdotal.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SalesGrape

NOVEMBER 5, 2023

Based on this information, the bot can then send personalized follow-up messages containing relevant resources such as blog articles, case studies, or product demos – all aimed at nurturing leads towards conversion. Furthermore, AI-powered bots can use predictive analytics to identify high-value leads likely to convert soon.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say. Explore more here.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. First, identify all characteristics of the target customers.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Optinmonster

JUNE 4, 2021

A study by GetResponse analyzed about 4 billion emails sent by their customers between January and June 2019 to gather information on the best time to send to individual email addresses in their local time zones. The study only looked at active senders with a minimum of 1,000 contacts. Studying Your Audience. Trying and testing.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

ClearVoice

JULY 17, 2023

The action could be anything from signing up for your newsletter to downloading a whitepaper or even signing up for a free demo. In most cases, Google Analytics provides you with free access to some of the key metrics. You can also use dedicated content marketing analytics tools for more comprehensive measurements.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Contently

APRIL 6, 2023

In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. You can also use website analytics to gain insight into your audience’s behavior patterns, such as how long they stay on your site, which pages they visit, and which buttons they click on.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Martech

AUGUST 15, 2022

Too often, CMOs are expected to quickly improve various aspects of the business, from sales to communications, even though in many cases these issues require systemic organizational and cultural change outside the scope of marketing. For example, one study found that only 5.5% In more than 25% of cases, it was the CEO, CFO or CTO.

Enterprise Management 94

Enterprise Management Business CMO Digital Transformation 94

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. However, Neil was not convinced that this is actually the case, so he did some research. Next, he checked Google Analytics and Google Webmaster Tools to see whether the blog comments were resulting in more search engine rankings.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Martech

SEPTEMBER 11, 2023

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. For example, asking ChatGPT 3.5

Marketing AI 125

Marketing AI Generation Work Management Marketing Management 125

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 237

Newsletter Practices Best Practices Deliverability 237

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. So just in case, here are some quick pointers: 1. Wix found plenty of ways to track their engagement with analytics tools like Buzzsumo, Hubspot, and Google Analytics. And an arresting visual doesn’t hurt either!

Social Media 117

Social Media Examples Media Urgency Marketing 117

FunnelEnvy

OCTOBER 2, 2023

From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates. Give us a call today.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Martech

MAY 10, 2022

Marketers can use advanced marketing analytics tools to determine how much time users spend engaging with your content. One example of these tools is Page Analytics from Google. Get the daily newsletter digital marketers rely on. You’ll get a decimal number, in this case, 4.69. In this case, it’s 4. x 0.60 = 0.414.

Top of Funnel 98

Top of Funnel Content Digital Marketing Funnels Case Studies 98

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Tiecas

OCTOBER 30, 2023

Tip 6: Using email newsletters to engage with engineers I can just hear you say, “C’Mon Man! Email newsletters are so old school.” Maybe these findings from the 2023 State of Marketing to Engineers will convince you to start or continue to use email newsletters. ” To that, I say, “Hold your horses.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52