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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). The economy (16%) and analytics (12%) trail considerably at second and third. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.”

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Unifying projects and products: The power of program management in martech

Martech

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. Program managers help organizations prioritize initiatives that deliver the greatest value by aligning projects with strategic objectives.

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Driving growth through data: Optimizing the retention stage

Martech

The retention stage aims to build strong relationships with our customers and provide them with ongoing value and support. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Predictive maintenance and support.

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Customer-Centric Growth: Unlock 7 Success Factors

Vision Edge Marketing

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback.

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Behavioral analytics is critical to your marketing campaign

PureB2B

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Behavioral analytics for business application. Companies that can ensure sales and marketing alignment can bolster user satisfaction.

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9 Chatbot builders to enhance your customer support

Sprout Social

They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. But where do you start with building a chatbot? 6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? Here are a few to consider.

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Driving Success Through Metrics

SmartBug Media

Leaders can use customer feedback to gather data on satisfaction and sentiment and use that data to drive their companies to success by including it in their business models. The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough.