Digital B2B Marketing

AUGUST 23, 2011

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Share your view below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

JUNE 9, 2011

Yesterday’s #IMCchat (Integrated Marketing Communications) on Twitter included a conversation about customers as assets. Your marketing analytics or financial analysis group even tracks the exact value of your customer, and it is a metric you should cherish. Customers Drive Your Business, They Are Not Your Assets.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. On twitter, a common guideline is only one out of every eight tweets should be your own information. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

JUNE 30, 2011

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

OCTOBER 13, 2011

They don’t monitor Twitter outside of business hours, when many of their customers are riding the train. Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Trimet ignored my tweets complaining about service.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 13, 2011

Share your view in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: In Theory , Mobile.

Television marketing 100

Television marketing Mobile Marketing Buzz Lead Ranking 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Share your thoughts in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

AUGUST 2, 2011

Share your experiences in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Business , Strategy.

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

JULY 21, 2011

Comment below or share your reaction with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Content , Demand Generation.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

AUGUST 25, 2011

Let me know in the comments below or on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Mobile , Rants , Research.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

JUNE 7, 2011

editions, I receive more mentions on Twitter from Paper.li referred visits to this blog. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. In addition, if Paper.li than Paper.li-referred

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

OCTOBER 4, 2011

Please share your experience or view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

SEPTEMBER 1, 2011

Share your answers in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Content.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

JULY 7, 2011

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Share your belief in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. B2B buying is complex because the products are complex.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

JULY 6, 2011

Share your opinion in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Business.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

MAY 27, 2011

This post was originally published as The Three C’s of Mobile Will Change B2B Marketing on the Babcock & Jenkins blog. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Share your view on this approach below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under:

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JUNE 16, 2011

Share your perspective in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JUNE 2, 2011

Noting the launch of Twitter lists today isn’t helpful. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

JUNE 28, 2011

Share in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Measurement , Social Media.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Good is no longer good enough. Today, success requires being the best at meeting the needs of your specific, focused audience.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 11, 2011

Share your view on what will replace content as king or why content will continue to reign in the comments below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

AUGUST 30, 2011

Share your view in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: Branding.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

JULY 14, 2011

Share your view or your experience with thought leadership marketing in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 23, 2011

I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. I work with B2B clients on media and integrated marketing programs.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 29, 2011

Share your opinion in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

AUGUST 19, 2011

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. Share your tactics below or with me on Twitter.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

JUNE 21, 2011

LinkedIn share counts combine Twitter and LinkedIn sharing into a single aggregate share number. If you have ever added your Twitter and LinkedIn share stats to get a total sharing number, you have double counted. But on most blogs (this one is an exception, why is below), there are more tweets than LinkedIn shares.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

AUGUST 9, 2011

Please share your thoughts and experience in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing Advertising Agencies 100

Digital B2B Marketing

FEBRUARY 5, 2013

Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Share them in the comments below or with me on Twitter ( @wittlake ). Photo Credit: striatic via Flickr.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively).

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Share your practices in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. About Eric Wittlake. Filed under: In Practice , Media.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share your comments below or send them to me on twitter at @wittlake. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

If so, please comment below, or share your opinion with me on Twitter at @wittlake. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Social Media 100

Social Media Media Budget Programs B2B 100