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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation.

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The Race to a Cookieless Future

Opt Intelligence

Reducing dependencies on Google or third-party cookies is one of the best ways to prepare yourself for a cookieless world. The biggest benefit of third-party cookies is tracking, AKA, analytics. Build a Co-Registration Strategy. And the best part is, you only pay for confirmed opt-ins. And the time to plan for it?

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Registration, Marketing, and Promotion. Event Registration, Marketing, and Promotion. To simplify data collection, transfer, and integration, consider using a combined platform for event registration, promotion, and marketing. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Splash page on your event website.

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The 11 Best Live Webinar Software of 2021

Hubspot

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. To take full advantage of these benefits, you need to choose the best software for live webinars. The Best Live Webinar Software. Best Webinar Software for Marketers. Image source.

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How to drive engaging brand experiences with co-innovation

Martech

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. It’s about being collaborative,” Mankowski said.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

ABM integrated with inbound marketing practices generates the best results for companies, as specific decision makers within a company are targeted as opposed to only inbound marketing which targets all the people within a company. The average time being spent on pages can be directly co-related with prospects’ indulgence on the site.