Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. As a former analyst, it’s clear to me that ABM has clearly come down the “hype cycle” and is squarely in the “plateau of productivity”.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SmartBrief - Marketing

FEBRUARY 27, 2024

As for entertainment, livestreaming can transport viewers to live concerts, exclusive video game reveals at gaming conventions, or star-studded movie premieres, followed by interactive Q&A sessions. Consider breaking up Q&A sessions into shorter segments for timely, relevant engagement.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

chiefmartech

MARCH 22, 2023

Over 1,200 marketing and marketing operations leaders joined us online for those sessions. All of this is completely free: register here to get full access to event — which will also give you the option to catch many of these sessions on-demand afterwards. This year, Frans and I wanted to do something bigger with the community.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Improved analyst ratings? What are you hoping to achieve? Increased brand awareness?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

These five Dreamforce data sessions will equip you to get your data ready for AI and show you how to overcome roadblocks to success. See the AI-powered product innovations making it easier for everyone — not just the analysts — to consume, explore, and act on their data. It’s no secret that AI is already transforming industries.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Coincidentally, Joanne also manages a weekly meet-up called Bold Minds, for women in B2B media, just completing its 36 th session. A tough year in B2B marketing, to be sure.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

JUNE 23, 2021

Greater flexibility to attend multiple sessions. Nevertheless, marketers are upbeat — 80% agreed that their virtual and hybrid events could eventually achieve the same or greater success as in-person events with the right strategy and software solutions, according to a study conducted by analyst firm Forrester , sponsored by BlueJeans.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Martech

OCTOBER 11, 2021

” “As marketers, we know that nothing happens in a silo,” said Amber Toro-Keech, Marketing Data Scientist at Disruptive Advertising, a recent MarTech session. Business owners need to communicate their customer retention issues and ideal solutions with their marketing analysts. What is customer journey analytics?

Analytics 133

Analytics Work Management Marketing Analytics Tools Marketing Management 133

InsightSquared

SEPTEMBER 5, 2018

As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. In addition to our sessions at Dreamforce, InsightSquared is proud to sponsor Ops-Stars, alongside the leaders in sales and marketing operations.

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

ClearVoice

JANUARY 31, 2024

Data analysts and SEO experts Data analysts and SEO experts generate insights into how your content is performing, particularly when it comes to how it’s landing for users. Regular team meetings and strategy sessions Consistent alignment and brainstorming sessions are essential for maintaining a cohesive content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

Data Analysts and SEO Experts Data analysts and SEO experts generate insights into how your content is performing, particularly when it comes to how it’s landing for users. Regular Team Meetings and Strategy Sessions Consistent alignment and brainstorming sessions are essential for maintaining a cohesive content operations team.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Martech

MAY 25, 2023

Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management. ” “Even though I’m close to the exhibition hall, I’m okay with saying that,” he quipped. The more customer data, especially first-party data, the better.

Gartner 94

Gartner Lead Ranking CMO Conference 94

Varicent

JULY 15, 2020

OpsStars is the conference most dedicated to revenue operations on this list, with sessions specifically for revenue operations, as well as sales leadership, marketing leadership, and demand generation. See what top analysts are predicting will be the biggest drivers of growth in 2019 and beyond.

Conference 104

Conference Peer-to-peer Work Management Marketing Management 104

B2B Marketing Exchange

JANUARY 11, 2023

In this episode, we’re looking back at another session from the 2022 B2B Sales & Marketing Exchange presented by John Arnold , Principal Analyst at Forrester , who discussed how the task now falls upon marketers to navigate these challenging waters for ABM advertising success.

Account Based Marketing 52

Account Based Marketing ABM Advertisements Advertising 52

BrandMaker Blog

FEBRUARY 17, 2022

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. Watch the session on demand to learn: The role marketing operations has in driving effective annual planning…. Pivot Fast.” PART 1: Is One-and-Done Planning Dead?

Forrester 72

Forrester Planning Webinar Metrics CMO 72

Allocadia

FEBRUARY 11, 2022

series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. Pivot Fast.” PART 1: Is One-and-Done Planning Dead? Discover the concept of cascading marketing planning and why it’s time to move away from “one-and-done” annual plans.

Forrester 78

Forrester Marketing Budget Creation Webinar Metrics Planning 78

Martech

SEPTEMBER 1, 2021

Your free All Access pass unlocks 75+ tactic-rich sessions — all available live and on-demand — that explore everyday marketing obstacles and the tactics you need to overcome them, including… Finalizing your strategy to transition from third-party cookies. Working with analysts to make data-driven decisions to improve CX.

Amazon 90

Amazon Loyalty Tactics Communities 90

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. Don’t miss the off-site rooftop party or B2B game night. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Top Rank Marketing

AUGUST 14, 2023

The breadth and depth of workshops plus sessions is hyper-focused on practical, take it home and use it on Monday, type of information you often don’t find at other B2B marketing events. At MarketingProfs B2B Forum, sessions are led by professionals who are the real deal. The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

Keywords 99

Keywords Template Analysis Barriers 99

Litmus

JUNE 15, 2022

Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions with speakers and the Litmus team, and more. Get inspired by email thought leaders through live and on-demand sessions. Attend for free with a Litmus Live Free ticket or….

Peer-to-peer 73

Peer-to-peer Thought Leadership Marketing Management Demand 73

DAGMAR Marketing

NOVEMBER 20, 2023

Session and event data may vary between BigQuery and Analytics because Google signals automatically remove duplicate user counts from individual users. Cross Device Reports (beta) : Info about user behavior during the conversion process can be gathered by linking device and action data from different sessions.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech

NOVEMBER 10, 2021

Sessions will explore the intersection of marketing, innovation, creativity, and technology within a digital-first world over a two-day hybrid (in-person and virtual) immersive experience. More sessions and speakers will be announced leading up to the event. “As Social commerce has become a can’t-miss opportunity for brands today.

Co-Registration 93

Co-Registration CMO Network Marketing Creativity 93

6sense

DECEMBER 16, 2021

In this session, former SiriusDecisions/ Forrester analyst Kerry Cunningham explains how we ended up with an MQL-centric model for creating pipeline in B2B, why it was never fit for purpose, and what we need to do now to move past it.

Marketing Qualified Leads 62

Marketing Qualified Leads MQL Forrester B2B 62

Marketing Insider Group

NOVEMBER 10, 2020

A: Early in my career, as a marketing research analyst and analytical services consultant, I joked I had two jobs – SAS, SPSS, and IRI EXPRESS analyst and number cruncher by day, and marketing consultant at night and weekends. We have come an exceptionally long way in 35+ years!

Planning 322

Planning Analytics Enterprise Management Work Management 322

ClearVoice

JULY 3, 2023

Depending on the specifics of your marketing campaign, other team members might include influencers, content promoters, and even analysts. You might employ one or two full-time professionals, such as a strategist and an analyst, and then bring on freelancers as needed. When choosing the members of your team, you have several options.

Creativity 52

Creativity Bandwidth Content Keywords 52

Seismic

JANUARY 30, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. sales enablement manager, sales content manager, operations analyst) focused solely on driving enablement initiatives and amplifying their effectiveness.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Martech

MARCH 22, 2022

And speaking of premium … To keep up with other B2B and B2C trends, there’s no better way than to immerse yourself in over 45 sessions at our MarTech virtual conference March 29 and 30 ( registration is free ). on pending EU law requiring Apple to change what apps its phones can use. The post Good morning: Cheers, or ‘Priek?!’

Co-Registration 83

Co-Registration Conference Differentiation Internet Marketing 83

Litmus

JULY 28, 2022

This October 25th-26th, you’ll get inspired by email thought leaders through live and on-demand sessions. Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Her session’s primary focus? The best part?

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

6sense

NOVEMBER 9, 2021

Over two sessions of CMO Coffee Talk last Friday, the author of Obviously Awesome shared a wide variety of use cases, examples and cautionary tales that made it abundantly clear how important crisp, focused product positioning is to your go-to-market success. Two hours with April Dunford was not enough.

Positioning 48

Positioning Marketing Analytics Tools Marketing & Strategy CMO 48

BrandMaker Blog

MARCH 9, 2022

series with guest speakers: Forrester Principal Analysts Rani Salehi and our CMO Jim Williams. Watch the session on demand to learn more about: How to ensure a robust…. Pivot Fast.” Part 2: The New Rules of Marketing Planning Building on the core planning concepts from the first webinar, Is One-and-Done Marketing Planning Dead?,

Planning 52

Planning Rules Marketing Plans CMO 52

Martech

JULY 11, 2023

With each iteration, the method used by any analytics tool for calculating unique users and sessions changes. It empowers all users (marketers and analysts) to explore data in a more intuitive and customizable manner, enabling deeper analysis and uncovering hidden patterns. Most software upgrades to new versions come with a new UI.

Marketing Analytics Tools 80

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 80

Martech

MARCH 29, 2022

Today, The MarTech Conference ( registration is free ) kicked off its slate of more than 55 sessions over two days with a keynote delivered by editorial director Kim Davis. Kate Muhl, VP analyst at Gartner, talks changing consumer behaviors. Editorial director Kim Davis kicks off MarTech with his keynote address.

Conference 87

Conference Digital Transformation Marketing Analytics Tools Gartner 87

Envy

JANUARY 14, 2019

There are also many hands-on tutorial sessions (for an additional fee). Sessions include a Cloud Security Professional Two Day Crash Course and Certified Information Systems Security Professional Introduction , among others. Kaspersky Security Analyst Summit. There will also be a lot of time for networking. Black Hat Asia.

Trade Show 113

Trade Show Gartner Conference Work Management 113

TrustRadius Marketing

FEBRUARY 4, 2020

There are over 400 sessions and labs across 11 content tracks. Sessions feature presentations from product experts. Session topics cover: Analytics and customer journey B2B Marketing and Account-based experiences Content and Asset Management Email and Campaign Management Personalization Platform, Machine Learning, and AI.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Martech

OCTOBER 20, 2023

Most present-day analytics users operate as “reporters,” focusing on metrics like the number of visitors or sessions from a specific channel over a recent time period (yesterday, last month, this year, etc.). They may occasionally add details like ad performance.

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62