Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. The results were shocking. meaning that website visitors came from social directly). that would be a viable hypothesis.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

ViewPoint

MARCH 6, 2012

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data. With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

The ROI Guy

MARCH 20, 2013

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval.

ROI 40

ROI Process Peer-to-peer Best Practices 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

AUGUST 26, 2015

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. In a more complex and vital environment, the need for technology financial analysis is more important now than in the 90s.

Enterprise Management 40

Enterprise Management Marketing Management Elasticity Peer-to-peer 40

The ROI Guy

SEPTEMBER 22, 2014

A whopping 76 % of the deals don’t go to the company that wins the competitive bake-off, where features make a difference, rather the win goes to the solution provider who engages early to help the buyer establish the buying agenda (Forrester). and “Why do so now?” , way before “Why your solution?”.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

The ROI Guy

NOVEMBER 30, 2011

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. However, continued economic uncertainty will make this desire hard to fulfill.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

JULY 9, 2013

Sometimes you don’t want to be right, and this is one of those times. To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. growth were lowered to 1.2% by mid-year). growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. « Virtualization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Content4Demand

SEPTEMBER 16, 2020

Steve Casey, a Principal Analyst at Forrester/SiriusDecisions put it this way: “Buyers expect providers to know who they are what they want in every experience they have throughout the lifecycle of the relationship.” That’s where buyer enablement content comes in. This content makes it simpler and easier for buyers to do business with you.

Top of Funnel 99

Top of Funnel Peer-to-peer Conversion Ad Building 99

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Metadata

JANUARY 11, 2024

Demand generation marketers shouldn’t have to justify their roles, but here we are. But we’re not only justifying our roles. We’re justifying them and jumping through flaming hoops to prove we can go above and beyond. You may have to dig deeper and do things like help your Sales team close their deals faster.

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Just 27% said most vendors are honest most of the time.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Sword and the Script | B2B

JULY 19, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. The cost of B2B marketing content.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Hubspot

OCTOBER 10, 2017

An analysis of more than 2,200 American companies found those who attempted to reach leads within an hour were nearly seven times likelier to have meaningful conversations with decision makers than those who waited even sixty minutes. Like just 17% of salespeople think they're pushy -- compared to 50% of prospects. Sales Statistics [2017].

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. If you're looking to level up your sales team’s performance, turn to artificial intelligence. Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

B2B Marketing Directions

JULY 7, 2019

They speak the language of their C-suite peers and possess a results-oriented mindset. Loners - Loner CMOs are often capable marketers, but they don't typically have close relationships with their C-suite peers. According to McKinsey's analysis, high-growth companies are seven times more likely to have a Unifier CMO than a Loner.

Peer-to-peer 45

Peer-to-peer Effectiveness Lead Scoring Lead Ranking 45

Vidyard

JULY 8, 2021

Forrester recently predicted that B2B sellers will become experts at creating and engaging with video. Many organizations will recognize this challenge; you have a brief discovery (or needs analysis) call with a prospect and this leads to a fairly standard demo video, showing off all the best functionality of your product.

Sales Cycle 140

Sales Cycle Video Marketing Peer-to-peer B2B Sales 140

Televerde

OCTOBER 30, 2019

Writing skills rank second (80% say they are very or extremely important), followed by content marketing skills (78%), digital media skills (77%), data analysis skills (77%), and email marketing skills (65%). or “ROBOTS ARE GOING TO STEAL ALL OUR JOBS!!!”. On content marketing: 1. Unsplash, 2018). Stratabeat, 2019). Toprankblog.com, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

chiefmartech

FEBRUARY 16, 2016

According to Kate Leggett, principal analyst at Forrester Research, self-service increases customer satisfaction and lowers costs for the business. Forrester found that 72 percent of consumers prefer using a company’s website to answer their questions. Customers love this. They try to ensure that no question is asked twice,” he says.

Work Management 40

Work Management Marketing Management Service Peer-to-peer 40

MarketJoy

MAY 8, 2018

For example, in the initial sales phase, it is common to encounter an element of fact-finding and market analysis. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. Set out to impress all the stakeholders. Meeting Expectations of Immediacy.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Content Standard

AUGUST 26, 2015

As dollars began to shift to content strategy, content marketers earned respect from peers and began to take on new responsibilities. As dollars began to shift to content strategy, content marketers earned respect from peers and began to take on new responsibilities. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Infrastructure Applications Development Architecture. TECHNOLOGY. Infrastructure. Mainframes.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Outgrow

AUGUST 18, 2022

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. Welcome to the Marketer Of The Month blog! . We recently interviewed Sydney Sloan for our monthly podcast – ‘ Marketer of the Month ’! The biggest challenge that CMOs of this decade are facing. About our host: .

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

JANUARY 5, 2016

All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. To help marketers address that challenge (and others), content marketing experts are also creating an enormous amount of content—about content marketing. These writers face the same challenge.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

KoMarketing Associates

FEBRUARY 16, 2016

During this three-day long annual celebration, a handful of selected players participate in a 3-point contest and dunk contest before joining the rest of their peers for the All-Star Game, which caps off the weekend. 87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

NetLine

MARCH 19, 2018

– Queue Edvard Grieg’s Peer Gynt – Morning Mood – We awaken Monday morning, excited that President’s Day week will be in sunny Scottsdale, AZ—our redemption to the cold and icy winter that most of us were eager to leave behind. . If nothing else, we’d be saved from packing bulky parkas and pashminas.

B2B Marketing 45

B2B Marketing Peer-to-peer B2B Paid Search Agency 45

Golden Spiral

NOVEMBER 20, 2020

Zoom meetings with peers. You've heard “Content is King.” ” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. gain more clicks. convert more users. and build better customer communities. Our Guests. Taylor Underwood.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Hubspot

JUNE 8, 2015

Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. You’ve survived this skirmish. We must adapt!”.

Design 28

Design Marketing Websites Optimization Mobile Marketing 28