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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. You can even ask Alexa!

Forrester 107
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How Younger Generations are Disrupting B2B Buying

Zoominfo

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130
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Just Released: Forrester's TEI Report

Outreach

Peers and their sales managers and leaders alike are wondering: How are you doing this, and how can we replicate your success? Today, with the release of Forrester’s Total Economic Impact (TEI) research report , sales teams don’t have to wonder any longer.

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Webinar: If the customer is always right, your tech should be too

Martech

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace.

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Forrester’s recommendation: Extend and elevate your existing retention efforts. After all, B2B buyers don’t respond to reward points and coupons.

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MangoApps relaunches TinyTake as a B2B community management suite

Martech

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. . “To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms.

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Is RevOps the One Ring to Bind Them All?

InsightSquared

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff.